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1997

Communication

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Full-Text Articles in Social and Behavioral Sciences

Western Michigan University Teaching Style Survey: A Nonevaluative Scale Of Teaching Style As Reported By Students, Christopher A. Lewis Dec 1997

Western Michigan University Teaching Style Survey: A Nonevaluative Scale Of Teaching Style As Reported By Students, Christopher A. Lewis

Honors Theses

Students know little about the differences between professors that they may at some point come in contact. Students rely heavily on hearsay of others to learn about the teaching style of professors. This hearsay is non-scientific, relying on mainly opinions instead of fact. The Teaching Style Survey (TSS) looks at a professors' teaching style and how it relates to the students' learning style. With this information, students will be able to find professors that complement their learning style, not blindly picking the professor just to fill a time slot. This becomes particularly important when looking at multiple sections and elective ...


Public Participation Program Development: An Analysis Of Public Participation In The Water Industry, Marcia Lynne Holmberg Dec 1997

Public Participation Program Development: An Analysis Of Public Participation In The Water Industry, Marcia Lynne Holmberg

UNLV Theses, Dissertations, Professional Papers, and Capstones

The field of public participation is a distinct, but yet unpolished facet within the public relations industry. While the purpose of and need for public participation are becoming increasingly clear, many remain unaware or unconvinced of its advantages. Likewise, even among those who endorse the necessity of public participation, its methods and strategies continue to be a mystery to most.

One industry, in particular, that has recognized and embraced the benefits of conducting public participation is the water utility industry. The purpose of this thesis is to 1) crystallize the understanding of why public participation is a necessary and advantageous ...


A Study Of The Viability Of African American Adoption Recruitment Videotapes As A Promotional Tool For The One Church, One Child Of Pennsylvania, Incorporated Recruitment Campaign, Renee B. Gettys Sep 1997

A Study Of The Viability Of African American Adoption Recruitment Videotapes As A Promotional Tool For The One Church, One Child Of Pennsylvania, Incorporated Recruitment Campaign, Renee B. Gettys

Theses and Dissertations

Recognizing the enormous number of African American children in foster care in Pennsylvania, members of the Pennsylvania African American clergy, led by Reverend William B. Moore and the Honorable John F. White, Jr., Secretary of Public Welfare met with Governor Robert Casey in 1987.

This successful meeting resulted in the development of the One Church, One Child of Pennsylvania, Incorporated in 1987. The program is a branch of the national One Church, One Child organization, founded by Father George Clements in Chicago, 1970.

One Church, One Child of PA, Inc. is a non profit corporation in partnership with the Department ...


Updating Undergraduate Graphic Design Programs: Recommendations For Including Communications And A History Of Technology In Graphic Design Education In Order To Better Prepare Graphic Design Students For Their Profession, Jacquie Drews Aug 1997

Updating Undergraduate Graphic Design Programs: Recommendations For Including Communications And A History Of Technology In Graphic Design Education In Order To Better Prepare Graphic Design Students For Their Profession, Jacquie Drews

Master of Arts in Liberal Studies (MALS) Student Scholarship

The knowledge required for today's graphic design students to become well-rounded communication professionals is changing due to new technologies and new communication media. Revising educational curricula to satisfy these new needs must be addressed in the undergraduate graphic design programs that are currently being offered by art schools, colleges, and universities.

A review of the literature, along with surveys of selected design firms in the Washington, DC area and professors at institutions offering undergraduate graphic design degrees, shows that communications studies and a background in the history of technology are two additional curriculum areas that would help to better ...


Guide To Web Site Promotion: How Companies Can Draw More Qualified Traffic To Their World Wide Web Sites, Donald L. Dunnington Jul 1997

Guide To Web Site Promotion: How Companies Can Draw More Qualified Traffic To Their World Wide Web Sites, Donald L. Dunnington

Theses and Dissertations

The purpose of this study was to compile techniques available to public relations practitioners to promote World Wide Web sites to a targeted business-to-business audience, Without an active promotion program, using a variety of online and offline media, companies are unlikely to draw sufficient qualified traffic to their web sites to justify the cost of a site. Web technology is changing so fast, and content and usage are growing so quickly, that the only way to keep up is through use of online resources. Finding the resources specifically focused on web site promotion can be daunting, however, without guidance as ...


A Study Of Empowered Employees At Two Sears, Roebuck And Company Department Stores, Wellington Watts Jul 1997

A Study Of Empowered Employees At Two Sears, Roebuck And Company Department Stores, Wellington Watts

Theses and Dissertations

This study analyzed and compared the results of two surveys. The first survey of 40 empowered employees was conducted at the Sears department store in Deptford, New Jersey. The second survey of 40 empowered employees was conducted at the Sears department store in Alexandria, Virginia.

Both surveys tried to determine if being empowered helped employees feel valued by the company. The surveys also tried to determine if being empowered helped employees improve customer service and if managers upheld their obligations to let employees solve customer problems.

The survey results showed that empowered employees at both stores felt they were better ...


Studio Lighting Styles In Electronic Video Production, Erol Nezih Orhon Jul 1997

Studio Lighting Styles In Electronic Video Production, Erol Nezih Orhon

Morehead State Theses and Dissertations

A thesis presented to the faculty of the Caudill College of Humanities at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Arts by Erol Nezih Orhon.


Telecommuting (And Its Effect On Productivity And Morale), Shown M. Swangin-Horton Jul 1997

Telecommuting (And Its Effect On Productivity And Morale), Shown M. Swangin-Horton

Theses and Dissertations

The purpose of this study was to determine the type of effect telecommuting would have on employee morale and productivity. The sample population consisted of one hundred companies and corporations from seven eastern states.

The study indicates that telecommuting had a positive effect on respondents, as their morale and productivity increased. However, some expressed concern about resentment from on site employees and resistance from management regarding the program.

The researcher concluded that with economic, social and environmental concerns, telecommuting can be considered a feasible work solution.


A Study Of Political Campaign Communication Tactics, Janine M. Aruanno Jul 1997

A Study Of Political Campaign Communication Tactics, Janine M. Aruanno

Theses and Dissertations

This study identified issues and campaign elements important to registered voters in Atlantic County during the 1995 general election. In addition, it measured the importance of issues versus party affiliation and character.

The researcher surveyed 197 registered voters in New Jersey's second legislative district. The survey queried voters about their campaign and candidate preferences in the race for the New Jersey State Assembly.

The study determined the importance of several campaign elements: channels, messages, party affiliation and voting records, Additionally, the research showed which issues sparked interest in voters.

Finally, the research determined that party affiliation and effective campaigning ...


The Impact Of Intranets On College And University Public Relations Professionals, Daniel Murphy Jul 1997

The Impact Of Intranets On College And University Public Relations Professionals, Daniel Murphy

Theses and Dissertations

The purpose of this thesis was to determine the impact of intranets with regard to the future job responsibilities and functions of public relations professionals in the field of higher education.

The hypothesis of this paper was that as more and more colleges and universities begin embracing intranets as a communication tool, the issue of information management will arise. The question of who or what department will be responsible for the information that is placed on an educational institution's intranet will be consistent and problematic.

College and university public relations professionals need to be aware of the problems, opportunities ...


Interdisciplinary Public Relations: A Curriculum For Undergraduate Study At Oakwood College, Patrice Thomas Conwell Jun 1997

Interdisciplinary Public Relations: A Curriculum For Undergraduate Study At Oakwood College, Patrice Thomas Conwell

Theses and Dissertations

The purpose of this project was to create a public relations curriculum for undergraduate study to prepare students as effective practitioners and communicators in the 21st century.

Public relations education has changed over the years to meet the needs and trends of the industry, and today is no exception. The continued rise of Integrated Marketing Communications, and the desire to strengthen the counseling and management functions of public relations make it necessary to evaluate undergraduate curricula to ensure students are being properly prepared to enter the workforce.

The undergraduate curricula of 11 schools were analyzed and compared for subject matter ...


Seashore Tourism Brochures And Advertising: Characteristics Of Effectiveness, Andrew Cripps Jun 1997

Seashore Tourism Brochures And Advertising: Characteristics Of Effectiveness, Andrew Cripps

Theses and Dissertations

The purpose of this study was to identify the visual design elements that contribute to the effectiveness of seashore tourism brochures and print advertising.

For the first part of the study, the researcher interviewed seven tourism communications professionals for resorts from Cape Cod, Mass., to Virginia Beach, Va. The researcher asked them to indicate the most effective elements in the following categories: brochure format, color tones, overall tone, use of text, style of text, use of photos and the elements within those photographs.

The researcher also conducted a survey of a non-random sample of 31 potential seashore resort visitors. The ...


An Assessment Of The Sister Cities International Program As An International Public Relations Entity, Laura A. Mitchell Jun 1997

An Assessment Of The Sister Cities International Program As An International Public Relations Entity, Laura A. Mitchell

Theses and Dissertations

Going global is the business perspective for the 21st century. Unfortunately, global perspective from American business and organization is limited. With the world shrinking at an astonishing pace, organizations need to find their communication channels to their international publics.

The purpose of this study was to learn if the techniques used in the Sister Cities International Program are effective for international public relations. The findings of this study would prove helpful to international public relations professionals in planning their own programs based on the effectiveness of the Sister Cities Program.

Five cities were evaluated based on their activities, public relations ...


A Case Study To Evaluate The Strategies And Techniques Used By The Cooper Foundation And Radio Station Wxtu, 92.5 Fm, To Coordinate And Conduct The First Annual Wxtu Cooper Kids Radiothon Broadcast, January 24 And 25, 1997, Randi Woerner Jun 1997

A Case Study To Evaluate The Strategies And Techniques Used By The Cooper Foundation And Radio Station Wxtu, 92.5 Fm, To Coordinate And Conduct The First Annual Wxtu Cooper Kids Radiothon Broadcast, January 24 And 25, 1997, Randi Woerner

Theses and Dissertations

The purpose of this study was to evaluate the strategies and techniques used by The Cooper Foundation and radio station WXTU, 92.5 FM, to coordinate and conduct the first annual WXTU Cooper Kids Radiothon broadcast, January 24 and 25, 1997.

To start the evaluation process, a telephone survey was carried out by the author. To produce a +/- 8% margin of error, at the 95% confidence level, the author conducted 150 telephone surveys of donors who called-in pledges during the 1997 Radiothon. The systematic random sample method was used to draw names from the master list of 1100 Radiothon donors ...


A Study Of Selected Hebrew High Schools In Cherry Hill, New Jersey To Determine How They Confront The Problem Of Assimilation In The American Jewish Community, Linda Friedman Jun 1997

A Study Of Selected Hebrew High Schools In Cherry Hill, New Jersey To Determine How They Confront The Problem Of Assimilation In The American Jewish Community, Linda Friedman

Theses and Dissertations

This study examines the goals and curricula of two supplementary Hebrew high schools and questions whether they changed their focus after the release of the 1990 Council of Jewish Federations' National Jewish Population Survey, which cited a 52% rate of intermarriage since 1985. The study investigates the synagogues' response to the reported 52% rate of intermarriage, as well as the response of the south Jersey Jewish community as a whole. It probes successful strategies for synagogues and their staff to increase the retention rate of their post bar/bat mitzvah students, through their confirmation.

By means of interviews with rabbis ...


A Survey Of The 1997 Whitesbog Preservation Trust Membership To Determine Motivational Factors That Successfully Encouraged Members To Join Or Renew Membership In Whitesbog Preservation Trust, Patricia L. Frasier Jun 1997

A Survey Of The 1997 Whitesbog Preservation Trust Membership To Determine Motivational Factors That Successfully Encouraged Members To Join Or Renew Membership In Whitesbog Preservation Trust, Patricia L. Frasier

Theses and Dissertations

A survey was conducted to determine what factors successfully motivated members to join or renew membership in the Whitesbog Preservation Trust (a.k.a. the Trust). The survey was sent to 127 members who responded to the 1997 annual membership letter sent in December 1996. Of the 127 members who received the survey, 70 responded.

The survey asked respondents to identify the Seasonal Series event or other factor(s) that motivated them to become or renew membership in the Trust. The survey also included a section on demographics for the purpose of analyzing the data. The statistical analysis of the ...


Creating Effective Employee Newsletters, Linda M. Blair Jun 1997

Creating Effective Employee Newsletters, Linda M. Blair

Theses and Dissertations

The purpose was to produce a source of information and procedures for readers to create and maintain a high quality employee newsletter. Today it is difficult for companies, both small and large, to maintain good communication between management and employees. Lack of and poor communication are major problems in the workplace. It is necessary for companies to create and maintain a timely and well written newsletter to inform, communicate, recognize and motivate employees. The primary research performed for this study included a completed questionnaire from twenty professionals who had won an award in their professional society and five other noted ...


A Case Study Of The Restoration Of College Athletic Programs And Academic Image, Edward P. Callinan Jun 1997

A Case Study Of The Restoration Of College Athletic Programs And Academic Image, Edward P. Callinan

Theses and Dissertations

The study was designed to show that public relations is an integral part of a college's athletic program.

The researcher conducted questionnaires and solicited interviews of 15 individuals from three different institutions The three chosen schools were Fordham University, University of Massachusetts at Amherst, and Indiana University of Pennsylvania. Those interviewed from each school included the coach of the selected team, the public relations director, an athlete of the selected team, student government president, and professor.

This study proved that public relations is necessary to restore a college athletic team's image. It also found that division affiliation, the ...


The Relationship Among Sports Reporters, Coaches And Sports Information Directors Regarding Student-Athlete Interviews, Scott Ronaghan Jun 1997

The Relationship Among Sports Reporters, Coaches And Sports Information Directors Regarding Student-Athlete Interviews, Scott Ronaghan

Theses and Dissertations

This thesis sought to determine if sports information directors were preparing their student athletes for media interviews. The author surveyed SIDs and student athletes from 30 different ECAC institutions sponsoring men's basketball. Also surveyed were newspaper reporters who cover the respective schools. A major portion of the survey involved the amount of media training SIDs conduct for their student-athletes.

Two-thirds of the 18 SIDs said they trained their student athletes for interviews. The most common technique SIDs used was one-on-one meetings with the student athletes. Representing the team in a positive light was the most Common subject stressed to ...


A Study Of The Presence Of Bias In Reporting On The Socially Sensitive Issue Of Abortion, Benjamin E. Martin Jun 1997

A Study Of The Presence Of Bias In Reporting On The Socially Sensitive Issue Of Abortion, Benjamin E. Martin

Theses and Dissertations

In a content analysis of news articles and a survey of newspaper editors, this study determined if bias in print media can be detected through the content of news writing.

For the content analysis, news articles dealing with abortion were taken from the New York Times and the Washington Post. The articles, which appeared between Oct. 5 and Nov. 5, 1996, are straight news stories and do not include editorial or opinion articles. Coders were given a series of ten questions to answer for each article. For the survey, editors in New Jersey, New York and Pennsylvania were surveyed about ...


The Effects Of Print Advertising Campaigns On Consumers' Attitudes Towards Physician Primary Care Practices Affiliated With Jefferson Health System, Maryann Lobianco Jun 1997

The Effects Of Print Advertising Campaigns On Consumers' Attitudes Towards Physician Primary Care Practices Affiliated With Jefferson Health System, Maryann Lobianco

Theses and Dissertations

Due to managed care, the recent, rapid changes in healthcare forced hospitals to form health systems by joining with other hospitals and individual physician practices. As these health systems form, the competition for patients increases as does the need to keep consumers abreast of the changes within the forming health systems.

As a result, both health systems and physician practices launched advertising campaigns to reach these consumers. These campaigns must be tested for their effectiveness.

Two major healthcare competitors, Jefferson Health System and Main Line Health System, recently affiliated and formed Great Valley Health, which is a physician primary care ...


A Historical Study Of Payola: Advertising And Public Relations Or Bribery, Christina Guadagno Jun 1997

A Historical Study Of Payola: Advertising And Public Relations Or Bribery, Christina Guadagno

Theses and Dissertations

Payola helps get songs played on radio stations. Decades ago, it involved record company promoters giving cash, marijuana and other inducements to disc jockeys so they would add a new song to their playlist. The courts always found the disc jockey at fault.

Then in 1973, the courts began to go after the record companies. This caused the record companies to seek a middleman – independent promoters. Independent promoters helped record companies get songs added to the playlist so record companies did not have to deal with radio stations directly.

Some independent promoters gave large amounts of cash, harder drugs and ...


The Effect Of Radio Distance Education On Rowan University's Image, Gregory C. Potter Jr. May 1997

The Effect Of Radio Distance Education On Rowan University's Image, Gregory C. Potter Jr.

Theses and Dissertations

This study determined the effects a distance education course on Rowan University's campus radio station has on the image of the institution. The study also examined how a distance education program could enable Rowan to reach the goals of its strategic plan.

Four focus groups of Rowan University students revealed their attitudes about the university's image, distance education, radio as a medium for distance education and what effects distance education has on collegiate image. The focus groups included traditional and non-traditional students, students enrolled in the radio distance education course at Rowan University and students not enrolled in ...


Company Logos' Contribution To Corporate Image, Jeanette L. Iversen May 1997

Company Logos' Contribution To Corporate Image, Jeanette L. Iversen

Theses and Dissertations

The purpose of this study was to analyze the use of company logos in corporate identity systems and their contribution to corporate image. Logos – or trademarks – identify and differentiate companies and their products, services or ideas. While logos tell about a company's personality, they cannot work in a vacuum – logos communicate along with other components of a corporate identity system.

The researcher conducted a survey study to measure consumers' attitudes toward company logos and the image contribution of the logo. This study was based on the LogoValue Surveys, conduced between 1991 and 1994 by Interbrand Schechter, a corporate identity ...


Analyst Communication For Natural Gas Utilities, Randolph P. Ryerson May 1997

Analyst Communication For Natural Gas Utilities, Randolph P. Ryerson

Theses and Dissertations

This study's purpose was to investigate whether investor relations professionals from natural gas local distribution companies effectively communicate with their industry's analysts.

Two surveys were designed to compare and contrast the opinions of analysts and LDC IR pros. Surveys were mailed to 15 leading gas industry analysts and 10 LDC IR pros. Ten analysts and 10 LDC IR pros responded. The major findings include:

Sixty percent of the analysts felt communications with IR pros were only somewhat successful while 70 percent of the LDC IR pros ranked the communication as highly successful.

Fifty percent of the analysts ranked ...


A Description Of The Approaches To Communication Apprehension, Eric D. Warner May 1997

A Description Of The Approaches To Communication Apprehension, Eric D. Warner

Communication Theses

The relationship between speech and personality has been an area of study for many years and is understood to reflect both self-identity and communication proficiency. This thesis project surveys the major methods utilized in the treatment of communication apprehension, commonly described as stage fright or speech anxiety, specifically an “average person” in an educational setting. The research was centered on a clarifying question - what are the major methods of treating communication apprehension as revealed through a survey of textbooks and journals? The literature research notes several causes of speech tension such as societal expectations and performance guilt and further explores ...


Religious Broadcasting Influence On Presbyterians An Omaha Case Study Of Diffusion, Vern J. Wirka May 1997

Religious Broadcasting Influence On Presbyterians An Omaha Case Study Of Diffusion, Vern J. Wirka

Student Work

This thesis is a study of the diffusion of the ideological messages of conservative, evangelical and fundamentalist religious broadcasters upon the decision makers and the influences upon the social system of the congregations within the Missouri River Valley Presbytery of the Presbyterian Church USA. The study revealed that most of the decision-makers within the Missouri River Valley Presbytery do not listen to or watch religious broadcast programs on a regular basis, however, about one-third of the decision-makers do watch and listen. The study showed the ideological messages of the religious broadcasters do not play a large part in the opinion ...


An Investigation Of The Relationship Between Communication Competence And Interactive Strategies For Coping With Romantic Jealousy, Amy J. Bull May 1997

An Investigation Of The Relationship Between Communication Competence And Interactive Strategies For Coping With Romantic Jealousy, Amy J. Bull

Student Work

This thesis investigated the relationship between communication competence and interactive jealousy coping strategies. Two hypotheses were proposed and tested utilizing the Interactive Reactions to Jealousy Scale and a subscale of Wiemann’s Communication Competence Scale. Results indicated a significant positive relationship exists between the level of communication competence and the use of integrative communication, which is considered a positive and helpful coping strategy. However, no significant relationships were found between the level of communication competence and the use of potentially destructive coping strategies. Discussion and interpretation of results and general future areas for research on jealousy and communication competence are ...


A Measure Of The Effectiveness Of A Service Improvement Video Used In The Fiscal Year 1997 Communications Plan For The Allegheny Area Of The Usps, Raymond V. Daiutolo May 1997

A Measure Of The Effectiveness Of A Service Improvement Video Used In The Fiscal Year 1997 Communications Plan For The Allegheny Area Of The Usps, Raymond V. Daiutolo

Theses and Dissertations

This project measured the effectiveness of a service improvement video prepared by the U S Postal Service's Allegheny Area Corporate Relations department. The video was directed at the letter carrier craft and disseminated to the ten postal districts comprising the Allegheny Area in October 1996.

Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles with the use of video communication as part of an employee awareness and training strategy.

This thesis activity reported on the effectiveness of the inaugural video using information collected from interviews with South Jersey letter carriers; a survey ...


An Analysis Of The Design, Implementation And Measurement Of A 401k Employee Communication Campaign For Checkpoint Systems, Inc. Headquarters Employees To Evaluate Their Understanding Of The Plan, Gina Marie Redrow May 1997

An Analysis Of The Design, Implementation And Measurement Of A 401k Employee Communication Campaign For Checkpoint Systems, Inc. Headquarters Employees To Evaluate Their Understanding Of The Plan, Gina Marie Redrow

Theses and Dissertations

This project evaluates the effectiveness of a 401(k) communications campaign for employees at Checkpoint Systems, Inc. headquarters located in Thorofare, New Jersey.

Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles. The findings of this literature search identified elements of effective 401(k) communication campaigns. These elements were used as a guide to measure the design of Checkpoint's plan.

Focus groups were conducted with managers and employees to determine their understanding of the plan and obtain feedback to be used as evaluation. The compiled data was analyzed to determine the overall ...