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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan Apr 2019

Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan

Honors College Capstone Experience/Thesis Projects

Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy ...


Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley Jul 2018

Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley

Masters Theses & Specialist Projects

The purpose of this study was to explore faculty/staff identification with their employing university and how that, in turn, may influence their decision to financially support the institution, or not. This study employed a case study approach and a mixed methods research design utilizing both qualitative and quantitative data. An online survey using Cheney’s (1982) Organizational Identification Questionnaire measured faculty/staff members’ identification with the organization and with their specific departments. The survey also collected data on faculty/staff past charitable giving. Following the survey, qualitative focus groups and interviews were conducted with faculty/staff members to explore ...


The Dynamics Of Higher Education In Countries Experiencing Ethnic Conflict, Lillian Nellans May 2018

The Dynamics Of Higher Education In Countries Experiencing Ethnic Conflict, Lillian Nellans

Honors College Capstone Experience/Thesis Projects

My thesis investigates how higher education institutions influence and interact with students and professors, policymakers, the economy, and the general population following ethnic conflict. I use a mixed-method comparative analysis of universities in Kosovo, Sri Lanka, Sudan, and Turkey and an in-depth case study of Kosovo to analyze the dynamics of higher education in post-conflict environments. The majority of my research is drawn from personal interviews conducted between June 2017 and October 2017. I interviewed students, alumni, faculty, and administrators from Kosovo’s three most prominent universities: the University of Pristina, the University of Mitrovica, and the Rochester Institute of ...


Staff Perceptions Of Work-Environment Factors Affecting Morale In Southeastern Registrar's Offices, Rheanna Plemons May 2014

Staff Perceptions Of Work-Environment Factors Affecting Morale In Southeastern Registrar's Offices, Rheanna Plemons

Dissertations

Studies on morale are prevalent in industry, healthcare, and public educational systems. However, morale studies are limited within higher education and focusing on the support staff at universities. This qualitative study used focus groups to identify themes among support staff in selected Registrar’s Offices in the Southeastern region of the United States. Institutions were chosen based on comparable enrollments and similar organizational structure. The researcher asked participants to discuss their perceptions on current morale levels in the office and how different work responsibilities affect morale. In addition, participants were asked to discuss motivators used by leaders and whether those ...


The Effects On Students' Intercultural Competence From Intensive Intercultural Service-Learning Through The $100 Solution™ Model, Nadia De León Sautú Dec 2013

The Effects On Students' Intercultural Competence From Intensive Intercultural Service-Learning Through The $100 Solution™ Model, Nadia De León Sautú

Dissertations

This study evaluates the effects of an intensive intercultural service-learning program on the intercultural competence of undergraduate students enrolled in Cultural Diversity in the U.S., a general education course at Western Kentucky University. This program utilized The $100 Solution™ model, in which groups of students partnered with local immigrant and refugee families, to teach them about U.S. culture, learn about their cultures, and implement a project to assist them in their integration process. The program included two hours of out-of-classroom work for over twelve weeks. Through the principle of reciprocity, The $100 Solution™ model provided an interaction framework ...


An Exploration Of College-Related Memorable Messages, Ashley Yvonne Miller May 2012

An Exploration Of College-Related Memorable Messages, Ashley Yvonne Miller

Masters Theses & Specialist Projects

This research explored how memorable messages and formal (official) university messages work together to inform and influence students’ college choices. Recognizing the ways in which university-constructed and other memorable messages influence students’ choice of college could potentially help colleges improve their recruitment messages and distinguish themselves from other institutions. Semi-structured interviews were conducted to obtain data from the participants, and the data were analyzed through a thematic, constant comparative method. Within the context of higher education, findings revealed students’ perceptions of memorable college-related messages, the sources of memorable college-related messages, the characteristics that increase the likelihood that students will recall ...


Ua3/3/1 President's Office-Thompson Subject/Correspondence File, Wku Archives Jan 2010

Ua3/3/1 President's Office-Thompson Subject/Correspondence File, Wku Archives

WKU Archives Collection Inventories

Correspondence to and from WKU President Kelly Thompson regarding university administration and other issues, arranged alphabetically by subject and correspondent.


Hivsti Assoc Risk Behaviors Selfid Lgbt College Students In Us.Pdf, Molly Kerby Jan 2003

Hivsti Assoc Risk Behaviors Selfid Lgbt College Students In Us.Pdf, Molly Kerby

Faculty Publications

An Internet survey was conducted during the 2001-2002 academic year to examine the health risk behaviors, including HIV/STI associated behaviors, of self-identified lesbian, gay, bisexual, and transgender (LGBT) college students in the United States. A total of 450 LGBT college students completed the entire online survey. Most respondents attended a 4-year (96.9%), coeducational (98.6%), non-religiously affiliated (87.5%), public (68.6%) institution. Eighty-nine percent reported having sex with someone of the same sex and 45% had multiple (6 or more) sex partners during their lifetime. Most reported using a condom consistently during penile-vaginal (61%) and anal sex ...