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Social and Behavioral Sciences Commons

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Anthropology

2000

Retrospective Theses and Dissertations

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Acculturation And Cultural Value Orientations Of Immigrant Chinese Americans: Effects On Body Image, Aesthetics For Appearance, And Involvement In Dress , Ching-Yi Cheng Jan 2000

Acculturation And Cultural Value Orientations Of Immigrant Chinese Americans: Effects On Body Image, Aesthetics For Appearance, And Involvement In Dress , Ching-Yi Cheng

Retrospective Theses and Dissertations

The research was an investigation of the effects of acculturation and cultural value orientation on individuals' body image, aesthetics of appearance, and dress involvement. The surveys were completed by immigrant Chinese Americans that consisted of women (n = 124, 59%), men (n = 82, 40%), and three participants who did not state gender. A majority of the participants were born in Taiwan (64%), China (28%), and Hong Kong (8%). The majority of respondents were classified as "unacculturated" (55%) or "bicultural" (44%); only 1% as "acculturated." With regard to their value orientation, the majority were "collectivism oriented" (32%) or "bi-value oriented" (64%);Results ...


Museum Stores: Curators And Marketers Of Culture , Brecca Rhea Farr Jan 2000

Museum Stores: Curators And Marketers Of Culture , Brecca Rhea Farr

Retrospective Theses and Dissertations

Visiting museums rank among the top three activities for U.S. cultural tourists, who also enjoy shopping and seek pleasurable and educational experiences as part of their travels. Many museums expanded their retail operations during the 1990s. Costa and Bamossy (1995) was the only scholarly article about museum retailing published to date. They proposed a model that connected the goals of a museum store to key decision-makers and market segments, which served as the foundation for the initial conceptual model developed for this research. The purpose of this study was to explore how cultural museum stores protect and market the ...