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Social and Behavioral Sciences Commons

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Anthropology

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International Textile and Apparel Association (ITAA) Annual Conference Proceedings

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Full-Text Articles in Social and Behavioral Sciences

Coloring The Community Through Tattooed Identities, Sarah Frankel, Michelle L. Childs, Youn-Kyung Kim Jan 2018

Coloring The Community Through Tattooed Identities, Sarah Frankel, Michelle L. Childs, Youn-Kyung Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

No abstract provided.


What Are The Meanings Behind Clothing Attachment? A Product Experience Investigation In Baby Boomers, Seoha Min, Lina M. Ceballos Jan 2018

What Are The Meanings Behind Clothing Attachment? A Product Experience Investigation In Baby Boomers, Seoha Min, Lina M. Ceballos

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

As of 2016, the number of baby boomers in the U.S. reached 81.3 million. Despite the large amount of individuals in this generation, there is relatively scarce research—especially qualitative research—focused on the baby boomer consumer group. Based on the framework of product experience, this study explores consumers’ product experiences that are associated with consumer-clothing attachment. This qualitative investigation will offer opportunities to marketers and designers who seek to better understand the experiences behind clothing attachment in older consumers.