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California Polytechnic State University, San Luis Obispo

Animal Sciences

Marketing

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Articles 1 - 2 of 2

Full-Text Articles in Life Sciences

Consumer Perception Of Organic Milk, Christina Puetz Mar 2013

Consumer Perception Of Organic Milk, Christina Puetz

Dairy Science

The objective of this study was to determine the potential factors, reasons and beliefs that contribute to college aged consumers’ choice to purchase organic milk. The data were from survey of students using questions that were modeled after consumer issues and concerns over conventional milk as discussed in the literature review. This study was particularly interested in exploring differences between students in agriculture classes and non-agriculture classes. The literature referenced came from a variety of sources, including scientific journals, online articles, milk advisory boards, and governmental agencies. According to the literature review, consumer concerns and reasons for purchase of organic ...


Selecting, Marketing And Rebuilding A Herd Of Genetically Superior Animals, Katherine Rector Dec 2009

Selecting, Marketing And Rebuilding A Herd Of Genetically Superior Animals, Katherine Rector

Dairy Science

No abstract provided.