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1993

Marketing

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Clothing Gift Giving From Mothers To Children, Ages 8 To 12 , Linda Langseth Manikowske Jan 1993

Clothing Gift Giving From Mothers To Children, Ages 8 To 12 , Linda Langseth Manikowske

Retrospective Theses and Dissertations

Gifts of clothing comprise a high proportion of all gifts given and are important to the apparel market. This research used a holistic focus to interpret behavior of mother-child dyads as related to giving gifts of clothing. Objectives were to: (1) Describe the clothing gift-giving behavior of mothers to children including type of clothing selected, motives for selection, satisfaction level of mothers as givers and children as receivers, and consumption practices for clothing gifts; (2) Identify factors associated with variations in clothing gift-giving behavior; (3) Propose a classification of dyads, and (4) Relate findings to existing theory;A naturalistic approach ...