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Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan Aug 2018

Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Fast fashion has changed the world’s fashion industry and consumer behavior extensively. Not only has the fast fashion provided “hot” products that capture the latest fashion trends from the catwalk, but has also allowed consumers purchase products with affordable prices (Su et al., 2016). Generation X is an important age group to study since it “bridged pre-digital and digital cultures, liberal and neo-conservative political swings, material abundance and economic hardship, social engagement” and has an important role in bridging baby boomers and the Millennials (Katz, 2017). A lot of literature is available about Millennials consumer buying behavior, but very ...


Walking Off The Runway To Find One’S Place In The Fashion Market-Developing New Curriculum To Enable Fashion Students To Gain Real-World Experience Outside The Runway, Cathy Starr Jan 2018

Walking Off The Runway To Find One’S Place In The Fashion Market-Developing New Curriculum To Enable Fashion Students To Gain Real-World Experience Outside The Runway, Cathy Starr

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

ITAA Proceedings


Letter From The Dean, Lona Robertson Jan 2017

Letter From The Dean, Lona Robertson

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Dean, Lona Robertson Jan 2016

Letter From The Dean, Lona Robertson

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson Jun 2015

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Jennifer Johnson

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little research has ...


Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson May 2015

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little research has ...


Letter From The Dean, Michael Vayda Jan 2015

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Dean, Michael Vayda Jan 2014

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Dean, Michael Vayda Jan 2013

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Instructions For Authors, Discovery Editors Jan 2013

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Dean, Michael Vayda Jan 2012

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Dean, Michael Vayda Jan 2011

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Dean, Michael Vayda Jan 2010

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Women And Sewing: Integrating Object Analysis With Documentary Evidence, Jean L. Parsons, Sara B. Marcketti Oct 2009

Women And Sewing: Integrating Object Analysis With Documentary Evidence, Jean L. Parsons, Sara B. Marcketti

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

For centuries, sewing was a central feature of women's lives, education and employment. The story of sewing and its significance can be told through written records, however, to truly weave together an account of its importance , it is essential to include a variety of evidence, with the material culture of dress adding richness to the analysis.


Instructions For Authors, Discovery Editors Jan 2009

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Dean, Lalit Verma Jan 2009

Letter From The Dean, Lalit Verma

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks Aug 1982

Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks

Home Economics and Family Living Theses

Energy-efficient designs in clothing, interior architecture and furnishings were evaluated (a) to assess consumers’ attitudes toward the designs, (b) to compare acceptability levels of participants who were knowledgeable in the home energy field with those who were less knowledgeable and (c) to determine if consumers had a preference for using housing, clothing or furnishings in meeting their thermal comfort needs. Four designs generated by the University of Tennessee-Energy Design competition were evaluated: a leisure outfit, a lounging dress, a water-storage collector (room divider and coffee tables) and a solar waterbed. Rogers and Shoemaker’s perceived attributes of innovations model (relative ...


A Kentucky Dressmaker, Mrs. A.H. (Carrie) Taylor: An Examination Of Her Role In Fashion At The Turn Of The Century, Janice Centers Jul 1977

A Kentucky Dressmaker, Mrs. A.H. (Carrie) Taylor: An Examination Of Her Role In Fashion At The Turn Of The Century, Janice Centers

Masters Theses & Specialist Projects

One dressmaker, Mrs. A. H. Taylor of Bowling Green, Kentucky, was studied in order to draw attention to the role of the dressmaker in American fashion. A biography of Mrs. A. H. Taylor and the business history were compiled; available designs were analyzed in relation to current fashion; and an investigation of the business organization was made. It was found that the dressmaking establishment played an important role in the lives of women of that time period. Fashionable custom fit clothing was made available to local residents and to mail-order customers. The establishment was one of the few businesses which ...


Ua12/2/1 Spring Fashions, Wku Student Affairs Feb 1977

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

  • Kerrick, Sara. Hair Clips, Simple Chains Add Accent
  • Sanders, Linda. Old Jeans, Remnants Provide Materials for Creative Fashions
  • Ribar, Richard. Jeans, T-Shirts are Always In on the Hill
  • Owen, Karen. Diets: Students Try to Get Winter Bodies in Summer Clothes
  • Hepp, Jan. Eye-Catching, Comfortable Shoes Essential Part of Spring Wardrobe
  • Spring and Perfume are in the Air
  • Wildman, Judy. Gowns, Traditional or Contemporary, are Special Choices for Spring Brides
  • Old Shirts Passe; Stylish Sleep Water Includes Teddy
  • Sanders, Linda. Three-Piece Suit, “Create-A-Dress” Perfect for the Elegant Couple
  • Mears, Teresa. There’s ...