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Community College Leadership Commons

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2012

SIT Graduate Institute/SIT Study Abroad

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Full-Text Articles in Community College Leadership

Motivating Factors For Young Adults In The Brattleboro Area To Start In Organic Agriculture For Their Career, Tomokazu Utsugi Jul 2012

Motivating Factors For Young Adults In The Brattleboro Area To Start In Organic Agriculture For Their Career, Tomokazu Utsugi

Capstone Collection

Despite a worldwide push for the conversion of conventional agriculture to organic agriculture, organic farming itself is not a very popular vocational choice for young people. Brattleboro, one of the towns in Vermont, is no exception. Although several local organizations are promoting local agriculture and food security, in reality, not many young people in Brattleboro want to choose organic agriculture as their career.

With a total of 17 in-depth qualitative interviews with young adults in the Brattleboro area, this inquiry sought to identify a range of factors that would motivate them to choose organic agriculture as their career. The results ...