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2017

Purdue Journal of Service-Learning and International Engagement

Business Administration, Management, and Operations

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Full-Text Articles in Community College Leadership

The Minute Business Challenge: Connecting Undergraduates And The Community Through Critical Thinking, Shannon Kane Oct 2017

The Minute Business Challenge: Connecting Undergraduates And The Community Through Critical Thinking, Shannon Kane

Purdue Journal of Service-Learning and International Engagement

In spring 2015, Melissa Evens, Director of the Undergraduate Communication Studio at Krannert, asked Shannon Kane to design an activity to be showcased at Purdue’s Annual Spring Fest. Having been given quite a bit of creative freedom, she hoped to develop an event that would not only create awareness of management careers among the local youth, but also encourage Krannert undergraduate students to become more involved in the local community. With these goals in mind, she developed the Minute Business Challenge (MBC), an activity that presents community members of all ages with real-world business problems and gives them the ...