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American Material Culture

University of the Pacific Theses and Dissertations

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The Evolution Of Sunset Magazine's Cooking Department: The Accommodation Of Men's And Women's Cooking In The 1930s, Jennifer Hoolhorst Pagano Jan 2019

The Evolution Of Sunset Magazine's Cooking Department: The Accommodation Of Men's And Women's Cooking In The 1930s, Jennifer Hoolhorst Pagano

University of the Pacific Theses and Dissertations

The Western regional magazine Sunset has been published under a series of owners and publishers since 1898. In 1928, Sunset was purchased by Lawrence Lane, a Midwestern magazine executive who transformed it from a failing turn-of-the-century, general interest publication about the West, into a successful magazine about living in the West for the Western middle-class. Sunset had always been a magazine for men and women, and one that appealed to both male and female intellectuals at the time Lane purchased it. Lane and his editors attempted to interject more rigid middle-class ideals into a magazine that had espoused ideas that ...