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After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu Jan 2008

After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu

Presidential Seminar on the Catholic Intellectual Tradition

One responsibility of all educators, especially those in marketing and advertising, is to provide students with a proper perspective regarding professional ethics. In other words, it is to guide future managers in developing an ethical conscience as they perfect their decision-making competence. Today, the 1997 Pontifical Council’s statements on ethics in advertising are the top result of a Google search for “ethics and advertising.” The amount of scriptural reference contained in the statements is considerably less than that found in most Papal social encyclicals (i.e., social writings of the Catholic Church). This approach made the document more accessible ...