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Full-Text Articles in Race, Ethnicity and Post-Colonial Studies

Analyzing Tactics And Strategies In Pr Campaigns To Identify Best Practices For Targeting The Usa-Based Hispanic Population, Norky Karisa Diaz May 2019

Analyzing Tactics And Strategies In Pr Campaigns To Identify Best Practices For Targeting The Usa-Based Hispanic Population, Norky Karisa Diaz

Seton Hall University Dissertations and Theses (ETDs)

This study analyzed tactics and strategies in public relations campaigns targeting Hispanic-Americans in the United States for its effectiveness in order to identify the best practices to guarantee a successful campaign. This study included a case study examining three public relations campaigns targeting Hispanic-Americans. The case studies uncovered common themes and trends throughout the three campaigns, as well as analyzed the tactics and strategies that were implemented. This then resulted in the recommendations of the best practices for effectively targeting Hispanic-Americans throughout public relations campaigns which were, conduct extensive research, determine the theme, determine the language, and be culturally relevant.


Ua11/4 Public Affairs Administration, Wku Archives Jan 2019

Ua11/4 Public Affairs Administration, Wku Archives

WKU Archives Collection Inventories

Records created by and about the administration of Public Affairs.


Applying The Rhetoric Of Renewal Model In A Contemporary African Context: Lessons Learned From The Royal Dutch Shell Oil Crisis In Nigeria, Vincent D. Manzie Oct 2018

Applying The Rhetoric Of Renewal Model In A Contemporary African Context: Lessons Learned From The Royal Dutch Shell Oil Crisis In Nigeria, Vincent D. Manzie

Journal of International Crisis and Risk Communication Research

This article applies the crisis renewal model to a multinational organizational crisis in Nigeria not only to analyze the crisis points of conflict in the multinational’s corporate rhetoric but also to examine how global relations; situated exigencies; and cultural, social, and economic tensions contextualize corporate communication strategies during crises. Rhetoric of renewal was evident as the multinational corporation responded to a prolonged crisis involving multiple state and local stakeholders. Although the renewal model itself redresses traditional Aristotelian crisis rhetoric models, the Nigerian situation calls for a significant reframing of rhetorical strategies accountable to the colonialist legacies, cultural traditions, political ...


Fandom, Racism, And The Myth Of Diversity In The Marvel Cinematic Universe, Ashley S. Richardson Apr 2017

Fandom, Racism, And The Myth Of Diversity In The Marvel Cinematic Universe, Ashley S. Richardson

Undergraduate Honors Theses

The Marvel Cinematic Universe is currently one of the most commercially successful entertainment brands in American popular culture, with a range of film franchises and television series under its banner. Although the brand maintains its popularity with various demographics, the casting choices in Doctor Strange (2017) generated controversy among Marvel fans and critics alike for excluding people of color or reducing them to villains and sidekicks. This thesis examines the online commentary surrounding the casting and marketing of Doctor Strange to evaluate how social media users on Reddit, Tumblr, and Twitter come to understand race and gender through the Marvel ...


Northwest Coast Native American Art: The Relationship Between Museums, Native Americans And Artists, Karrie E. Myers Aug 2016

Northwest Coast Native American Art: The Relationship Between Museums, Native Americans And Artists, Karrie E. Myers

Museum Studies Theses

Museums today have many responsibilities, including protecting and understanding objects in their care. Many also have relationships with groups of people whose items or artworks are housed within their institutions. This paper explores the relationship between museums and Northwest Coast Native Americans and their artists. Participating museums include those in and out of the Northwest Coast region, such as the Museum of Anthropology at the University of British Columbia, the Burke Museum, the Royal British Columbia Museum, the American Museum of Natural History and the Smithsonian Museum. Museum professionals who conducted research for some of these museums included Franz Boas ...


Ua1f Wku Greek & Service Organizations Bibliography, Wku Archives Jan 2016

Ua1f Wku Greek & Service Organizations Bibliography, Wku Archives

WKU Archives Records

Bibliography of sources related to discipline, honor, Greek and service fraternities and sororities at WKU.


Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson Nov 2015

Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson

Laurier Undergraduate Journal of the Arts

No abstract provided.


Ua12/2/33 Black History Month, Wku Association For The Study Of African American Life & History Feb 2013

Ua12/2/33 Black History Month, Wku Association For The Study Of African American Life & History

WKU Archives Records

Poster announcing events scheduled for Black History Month at WKU.


A People's History Of Baseball, Mitchell J. Nathanson Feb 2012

A People's History Of Baseball, Mitchell J. Nathanson

Mitchell J Nathanson

Baseball is much more than the national pastime. It has become an emblem of America itself. From its initial popularity in the mid-nineteenth century, the game has reflected national values and beliefs and promoted what it means to be an American. Stories abound that illustrate baseball's significance in eradicating racial barriers, bringing neighborhoods together, building civic pride, and creating on the field of play an instructive civics lesson for immigrants on the national character. In A People's History of Baseball, Mitchell Nathanson probes the less well-known but no less meaningful other side of baseball: episodes not involving equality ...


Ua12/11/1 Downing University Center Board, Wku Archives Jan 2012

Ua12/11/1 Downing University Center Board, Wku Archives

WKU Archives Collection Inventories

Records created by and about Downing University Center Board. Includes publications, governing documents, meeting minutes, reports and correspondence.


Ua68/6/5 Potter College Of Arts & Letters English Publicity, Wku Archives Jan 2012

Ua68/6/5 Potter College Of Arts & Letters English Publicity, Wku Archives

WKU Archives Collection Inventories

Publicity file consisting of clippings related to the English Department.


Ua19/16/6 Athletic Media Relations Posters, Wku Archives Dec 2010

Ua19/16/6 Athletic Media Relations Posters, Wku Archives

WKU Archives Collection Inventories

Posters printed to advertise specific events, season schedules and teams.

  1. Baseball
  2. Basketball
  3. Basketball, Women
  4. Football
  5. Softball
  6. Volleyball
  7. Soccer
  8. Track & Field
  9. Swimming & Diving


The News About Sovereignty, Ronald D. Smith Dec 2009

The News About Sovereignty, Ronald D. Smith

Ronald D Smith APR

A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee


Campaign Design And Management, Ronald D. Smith Dec 2008

Campaign Design And Management, Ronald D. Smith

Ronald D Smith APR

The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.

This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or ...


The Cherokee-Freedmen Story: What The Media Saw, Ronald Smith Jan 2007

The Cherokee-Freedmen Story: What The Media Saw, Ronald Smith

Ronald D Smith APR

National media and international journalists watched in March 2007, as voters in the Cherokee Nation decided issues of citizenship. Reporters looked at the same situation and often talked with the same people, but they didn’t always see the same story.

Some journalists saw the Cherokee-Freedmen story as one about race and civil rights; some saw it as being about Cherokee sovereignty and Indian identity. This content analysis investigates media reporting on the issue.


Two Polls Show Media And Government Out Of Step With The Public, Ronald Smith Jan 2007

Two Polls Show Media And Government Out Of Step With The Public, Ronald Smith

Ronald D Smith APR

It makes for an interesting and unusual image -- public opinion marching down the path of social progress; government and the news media on the other side, out of step with the people who make up the media-using citizenry.

The specifics of this report deal with taxation proposals in New York State, but close your eyes and you'll see the obvious parallels throughout ther country in dozens of situations in which states tell Indian tribes and nations what they should or should not do, or what the state would like to do to them.

Fundamentally, this report deals with the ...


The Cherokee-Freedmen Story: What The Media Saw, Ronald D. Smith Dec 2006

The Cherokee-Freedmen Story: What The Media Saw, Ronald D. Smith

Ronald Bruce Smith

National media and international journalists watched in March 2007, as voters in the Cherokee Nation decided issues of citizenship. Reporters looked at the same situation and often talked with the same people, but they didn’t always see the same story.

Some journalists saw the Cherokee-Freedmen story as one about race and civil rights; some saw it as being about Cherokee sovereignty and Indian identity. This content analysis investigates media reporting on the issue.


Ua12/2/1 College Heights Herald, Vol. 81, No. 48, Wku Student Affairs May 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 48, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Police Need More Hires, New Building
  • Gibson, Adam. Getting’ Their Stress Out – Stresstivus
  • McNamara, Andrew. Housing & Residence Life Finds, Fines Absent Students
  • Brandenburg, Katie. Math Professor to Be New Senate Chair – Michelle Hollis
  • Coulter, Amber. Regents to Vote on Next Year’s Budget
  • Paul, Corey. Western Craftsman Dies at 89 – H.B. Clark
  • The Marsupial Awards
  • Harryman, Gene. Puzzled by Ban from Preston Health & Activities Center
  • Sloan, Jason. The University Wastes Land
  • McNamara, Andrew. Campus Fountain to Be Transformed into Tile Mosaic
  • Harten, David. Youth on the Mound Allows Bullpen Depth – Chad Adcock
  • Perkins, Will. Tops Prepare for NCAA
  • Mitchell, Jake. Western Mauled by Bruins Again – Baseball
  • Harten, David. Tops Complete University of Louisville Sweep
  • Shull, Abbey. Sam Young Leads from Behind the Mask
  • Shull, Abbey. Lady Tops Hope to Finish Season Strong
  • Caudle, Leah. Little Mexico: Immigrants, City Adjust to One Other – Benjamin Valle
  • Clark, Ashlee. Future of Hispanic Support Group Uncertain
  • Leslie, Joey. The Muckrakers to Return to Hill
  • Hupman, Samantha. Injured Athlete Joins Intramural Team – Stevie Humphrey
  • Coulter, Amber. Research and Development Position to Be Filled Soon
  • Hupman, Samantha. Charmaine Hunt Fired Then Hired – Maybe
  • Coulter, Amber. Staff Regent to Be Elected
  • Harrell, Bobby. Salvador Dali Brought to FAC
  • Laun, Susie. Tea to Be Held for Nurses
  • Stackhouse, Layne. 100 Years of Tradition
  • Smith, Jessica. From Cards to Cars, Gifts for Grads Abound
  • Leslie, Joey. Graduation Ceremony Celebrated with Traditions Old and New
  • Hupman, Samantha. Graduate Continues Family’s tradition of Success at Western – Ashley Long
  • Maines, Ashley. Some Majors Still Attract Mostly Men, Despite Gender Revolution – Ashley Francis, Selva Calderon
  • Harrell, Bobby. Acclaim and Advice Left for Those Left Behind – Bobby Harrell
  • Schoenbaechler, Danny. Goodbye for the Second (and Final) Time
  • Ross, Lisa. So Long and Adieu; I’ll Never Forget You
  • Erd, Mackenzie. Couples Cope with Graduation Changes – Joseph Ball, Aubry Garmon, Joey Powell, Bill Powell
  • Keene, Stephanie. Family Leader to Earn Degree – Bryant Smith


Ua12/2/1 College Heights Herald, Vol. 81, No. 47, Wku Student Affairs May 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 47, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Brandenburg, Katie. Commuters Join Global Fight - Uganda
  • Brandenburg, Katie. Student Government Association Budget has $30K Remaining
  • Coulter, Amber. Sigma Alpha Epsilons Break Ground on New House
  • Harrell, Bobby. Searching for Truth, Team Finds Trophies – WKU Forensics Team
  • McNamara, Andrew. Campus Updates, Repairs Picked Based on Priority
  • Wooden, Kevin. Herald Not Responsible for Lack of Student Government Association Enthusiasm on Campus
  • Kerby, Molly. Western Should Not be Deterred by Arson Attacking Cherry
  • BSAs Should be Thanked – Building Service Attendants, Cherry Hall
  • Coulter, Amber. Science Suffers from ...


Ua12/2/1 College Heights Herald, Vol. 81, No. 43, Wku Student Affairs Apr 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 43, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Morgan, Nathan. Greeks Box for Charity
  • McNamara, Andrew. Housing & Residence Life to Fix up Dorm Rooms, Baths, Roof
  • Paul, Corey. Western Student Dies from Bacterial Heart Infection – Oksana Lee
  • Paul, Corey. Memorial Service Held for ‘Ali’ – Allison Carter
  • Harrell, Bobby. Dream Job Becomes Reality for President Gary Ransdell
  • Troubled Athletes
  • Students Worthless During Student Government Association Elections
  • Porche, Tyann. Students Should Attend Parking Forum to Voice Concerns
  • Gibson, Adam. Dancers Celebrate Diversity – International Dance Contest
  • Paul, Corey. Attorney to Contest Search’s Legality in Drug ...


Ua12/2/1 College Heights Herald, Vol. 81, No. 42, Wku Student Affairs Apr 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 42, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Lady Top Grad Assistant Arrested – Kristina Covington
  • Coulter, Amber. Western May Win in State Budget
  • Richardson, Kelly. See Rob Run, Win . . . Barely – Robert Watkins, Student Government Association
  • Harrell, Bobby. Gary Ransdell’s Former Roomie Aims for High Court – John Minton Jr.
  • Hupman, Samantha. Jamie Rich ‘Always Brightened the Mood’
  • Gibson, Adam. International Students to Show Their Moves
  • Student Government Association President Should Lead
  • Waters, Brad. Smokers Should Not Litter
  • Pulliam, Steve. Americans Are Immigrants
  • Wilson, Sam. Preacher Was Embarrassing
  • Duckworth, Alex. Smokers Should ...


Ua12/2/1 College Heights Herald, Vol. 81, No. 41, Wku Student Affairs Apr 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 41, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Coulter, Amber. Regents Approve Fee, One Amendment
  • Coulter, Amber. Regents OK Potter College Name Change
  • Keene, Stephanie. Relay for the Life of a Friend – Debbie Parsley
  • Harrell, Bobby. Former Basketball Player Became Local Doctor – Carroll Brooks
  • Brandenburg, Katie. Facebook Changes Student Government Association Campaigning
  • Coulter, Amber. Regents Give Gary Ransdell Raise
  • McNamara, Andrew. Six Staff Council Positions Available
  • McNamara, Andrew. Student Inducted into Krystal Lovers Hall of Fame – Chris Womack
  • Big Mouths on Campus – Donnie Morris, Evangelist
  • Clark, Rebekah. Immigration is Not Cut-and-Dry
  • Kline, Brian ...


Ua12/2/1 College Heights Herald, Vol. 81, No. 39, Wku Student Affairs Apr 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 39, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Sophomore Killed in Car Accident – Allison Carter
  • Coulter, Amber. Budget Outlook Improves Brandenburg, Katie. Student Government Association Candidates Agree on Many Issues
  • Hopkins, Shawntaye & Leah Caudle. Local Immigrants Rally to Protest Proposed Bill
  • Brandenburg, Katie. Seniors May Be Exempt from $46 Student Fee
  • Clark, Ashlee. Alcohol Screening Available at Downing University Center
  • Culturally Stable – Taiwanese Student Association
  • Smith, Jenna. Property Should be Respected
  • Eoff, Allison. Smoke Should be Kept Inside
  • Dillion, Ryan. Crackdown on Illegal Immigrants Needs to be More Than Just Talk ...


Ua12/2/1 College Heights Herald, Vol. 81, No. 28, Wku Student Affairs Feb 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 28, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Western Students Enjoy Performance at Ag Center - Rodeo
  • Harrell, Bobby. Diversity Sees 50th Year on Hill
  • Caudle, Leah. Taxis Confused with Free Rides
  • Coulter, Amber. Smaller Increase Expected – Budget
  • Pell Grants are Vital
  • Wallace, Robert. Campus Rudeness is Not Welcome
  • Walker, Carli. Campus Should Carry Non-Dairy Products
  • North, Amber. Valentine’s Day Should Be Great Day for Everyone
  • Coulter, Amber. Discrimination Case Delayed – Ingrid Woods
  • Brandenburg, Katie. Student Organizations Discuss Diversity – Diversity Council
  • Brandenburg, Katie. Student Government Association May Offer New Scholarship ...


Ua12/2/1 College Heights Herald, Vol. 81, No. 26, Wku Student Affairs Jan 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 26, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Harrell, Bobby. Nursing Waiting List Grows Long
  • Bosken, Nina. Chinese Celebrate New Year
  • Richardson, Kelly. Students, Faculty Join Local Protest – Greenwood High School Dress Code
  • Coulter, Amber. University Presidents to Speak on Budget
  • Paul, Corey. Student Arrested During Class – Montez Johnson
  • Paul, Corey. Professor Stable after Severe Fall – Youn Kim
  • Coulter, Amber. Kentucky State Supreme Court to Review Melissa “Katie” Autry Estate Appeals
  • Fee is Fine
  • Ploch, William. Governor’s Races Could Take Center Stage
  • McNamara, Andrew. Indiana Coal May Cut Costs at Western
  • Harrell ...


Ua12/2/1 College Heights Herald, Vol. 81, No. 23, Wku Student Affairs Dec 2005

Ua12/2/1 College Heights Herald, Vol. 81, No. 23, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Leslie, Joey. More Students Tested During AIDS Day
  • Hupman, Samantha. J-term More Popular than Anticipated
  • Fontana, Alex. Student Government Association Proposes New Bicycles for Police
  • Bosken, Nina. Students Dodge, Duck, Dive for Charity and Prizes – Special Olympics
  • Richardson, Kelly. Kentucky Community Technical College System Requests Funding – KCTCS
  • Taking the Next Step – Cultural Diversity
  • Eoff, Allison. Pass on Adderall
  • Gabler, R. XXX Ads Disappointing
  • Williams, Suzanne. A Woman’s Heart
  • Hupman, Samantha. Two Fights Reported on Hill
  • Paul, Corey. Kwanzaa to Be Celebrated Today
  • Green, Tavia ...


Ua68/13/4 Limited Edition, Wku Journalism Jun 2002

Ua68/13/4 Limited Edition, Wku Journalism

WKU Archives Records

Newspaper created by students participating in the Minority Journalism Workshop hosted by the WKU Journalism Department.

  • Sebastian, Kandace. Shake Rag Preparing for Revival
  • Clark, Ashlee. Concerts in Park Sizzling
  • Byrd, Candice. Actor Relives Washington's Brave Legacy - Josephy Bundy
  • Clark, Ashlee. Multi-faceted Clemette Haskins Returning to Start Foundation
  • Davis, AnCharlene. Uncle Merv Aubespin Tells Students To Make a Difference
  • Relerford, Patrice. Sullivans Share Success to Support Scholarships
  • Long, Michelle. Teacher Trying to Draw Minorities into Profession - Leislie Godo-Solo
  • Tucker, Harold. Army Sets Up Quarters on Hill
  • Belcher, Tammy. Shake Rag Deserves Support
  • Clark, Ashlee. Teach Black History Year Round
  • Roary ...


Ua3/9/1 Challenging The Spirit, Wku President's Office Jan 2002

Ua3/9/1 Challenging The Spirit, Wku President's Office

WKU Archives Records

Progress report on WKU's strategic plan performance indicators for 2001-2002.


Ua11/1 Great Expectations, Vol. 1, Issue 1, Wku Public Affairs Jul 2001

Ua11/1 Great Expectations, Vol. 1, Issue 1, Wku Public Affairs

WKU Archives Records

Newsletter published by WKU Public Affairs regarding Western Kentucky University news and achievements.


Ua1b1/7 Dedication Of Historical Marker For Jonesville, Kentucky Historical Society Apr 2001

Ua1b1/7 Dedication Of Historical Marker For Jonesville, Kentucky Historical Society

WKU Archives Records

Program for the dedication of the historical marker for the African American community Jonesville.