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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


Feeling, Impulse And Changeability: The Role Of Emotion In Hume's Theory Of The Passions, Katharina A. Paxman Sep 2010

Feeling, Impulse And Changeability: The Role Of Emotion In Hume's Theory Of The Passions, Katharina A. Paxman

Electronic Thesis and Dissertation Repository

Hume’s “impressions of reflection” is a category made up of all our non-sensory feelings, including “the passions and other emotions.” These two terms for affective mental states, ‘passion’ and ‘emotion’, are both used frequently in Hume’s work, and often treated by scholars as synonymous. I argue that Hume’s use of both ‘passion’ and ‘emotion’ in his discussions of affectivity reflects a conceptual distinction implicit in his work between what I label ‘attending emotions’ and ‘fully established passions.’ The former are the transient, changeable, valenced feelings that flow between perceptions and constitute their felt nature and impulse. The ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


What We Talk About When We Talk About The Soul, Stephen Asma May 2010

What We Talk About When We Talk About The Soul, Stephen Asma

Stephen T Asma

The author discusses the popularity among college students of the concept of the soul, and attempts to place it in its proper context. He dispenses with orthodox theological arguments and New Age arguments as scientifically untenable. He takes a so-called Wittgensteinian approach, noting soul's linguistic significance. He analyzes expressions which use the concept of soul and concludes that they are qualitatively different from testable factual expressions. He notes that soul talk is about hopes and aspirations, inspiration, or feelings deeper than friendship. He assigns it meaning outside of scientific concepts. He likens expressions of soul to creative and ethical ...


Why I Am A Buddhist, Stephen Asma Feb 2010

Why I Am A Buddhist, Stephen Asma

Stephen T Asma

Profound and amusing, this book provides a viable approach to answering the perennial questions: Who am I? Why am I here? How can I live a meaningful life? For Asma, the answers are to be found in Buddhism.

There have been a lot of books that have made the case for Buddhism. What makes this book fresh and exciting is Asma's iconoclasm, irreverence, and hardheaded approach to the subject. He is distressed that much of what passes for Buddhism is really little more than "New Age mush." He loudly asserts that it is time to "take the California out ...


Green Guilt, Stephen Asma Jan 2010

Green Guilt, Stephen Asma

Stephen T Asma

The essay discusses the more neurotic aspects of environmentalism, involving guilt over failure to recycle or turn off the lights. It notes that those most prone to these sensibilities are those who have left traditional religion. It quotes philosopher Friedrich Nietzsche who states that religious emotions such as guilt and indignation are still present in a post-Christian world. The essay argues that we should certainly save the planet but avoid the neurosis that often accompanies it.