Open Access. Powered by Scholars. Published by Universities.®

Philosophy Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 7 of 7

Full-Text Articles in Philosophy

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


The Republican-Liberal Continuum: De-Polarizing The Historiographical Debate, Katrina Loulousis Combs Aug 2010

The Republican-Liberal Continuum: De-Polarizing The Historiographical Debate, Katrina Loulousis Combs

M.A. in Philosophy of History Theses

The historiography of the American Revolution and the Early National Period remains a polarized debate. Historians attribute either classical Whig republican ideology or classical liberal ideology to influencing those periods. However, republicanism and liberalism exist along a philosophical and practical continuum. Because Louis Hartz attributed American liberalism exclusively to John Locke, I first examine Locke’s relationship to Algernon Sidney, observing similarities between these exemplars of liberalism and republicanism. Next I examine the confluence of Thomas Reid’s commonsense moral philosophy (via John Witherspoon) and republicanism, particularly concerning views on man and moral liberty. These commonalities are further demonstrated in ...


Family Ties: Mainstream Environmentalists' Understanding Of Radical Environmentalism In America, Zachary W. Ezor Jan 2010

Family Ties: Mainstream Environmentalists' Understanding Of Radical Environmentalism In America, Zachary W. Ezor

Honors Theses

Environmentalism in the United States manifests itself in numerous ways. While American environmentalists have been grouped into broad camps over the years, observers have struggled to accurately classify the different components of the movement. Lately, environmentalists have been characterized based on their chosen modus operandi. Environmentalists who employ typical interest group tactics of policy advocacy and accept the notion of political compromise can generally be called 'mainstream.' Alternatively, those environmentalists who employ non-conventional strategies like direct action and take a no-compromise stance on environmental issues are typically described as 'radical.' Despite these distinctions, both radical and mainstream environmentalists are parts ...


Othering Obama : How Whiteness Is Used To Undermine Authority, David S. Owen Jan 2010

Othering Obama : How Whiteness Is Used To Undermine Authority, David S. Owen

Faculty Scholarship

In this paper, I argue that the sociocultural structuring property of whiteness has been utilized to marginalize President Obama and effectively undermine his presidential authority. Whiteness functions in a largely invisible and ostensibly deracialized way to normalize the interests, needs, and values of whites, while at the same time marginalizing and devaluing the voice of people of color. Analyzing the health care debate through this theoretical lens generates insights into how the debate reproduced the system of racial oppression, and how whiteness functions in political discourse.