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Anthropology

University of Pennsylvania

Linguistic Anthropology

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Soweto, The “Storybook Place”: Tourism And Feeling In A South African Township, Sarah Marie Kgagudi Jan 2019

Soweto, The “Storybook Place”: Tourism And Feeling In A South African Township, Sarah Marie Kgagudi

Publicly Accessible Penn Dissertations

This dissertation deals with the role of tour guides in creating and telling the story of Soweto – a township southwest of Johannesburg, South Africa. The story speaks of a place afflicted by poverty because of its history of segregation during apartheid but emerging out of these struggles to lead its nation in a post-apartheid culture. I argue that Soweto’s story was created out of a governmental mandate for the township to become one of Gauteng’s tourism locations, and out of a knowledge that the transformation story from apartheid to a ‘rainbow nation’ would not sell in this context ...