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Analysis

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Silicon Valley Startup Companies: A Question Of Culture, Nora E. Studholme Jan 2014

Silicon Valley Startup Companies: A Question Of Culture, Nora E. Studholme

CMC Senior Theses

In recent years, Silicon Valley has become virtually synonymous with startup companies. These companies are defined by their famous "startup culture." An interesting and unanticipated outcome of this research was the finding that the discourse of Silicon Valley startups is framed centrally in terms of culture. I use discourse analysis to understand the way people create and perpetuate structures of power, gender, and culture. By studying the way people in startup companies talk about their expectations and experiences, this analysis hopes to gain a deeper understanding into the normalized cultural discourses surrounding startup organizations, as well as the way individuals ...