Open Access. Powered by Scholars. Published by Universities.®

United States History Commons

Open Access. Powered by Scholars. Published by Universities.®

Composition

University of Kentucky

Articles 1 - 1 of 1

Full-Text Articles in United States History

Gender, Politics, Market Segmentation, And Taste: Adult Contemporary Radio At The End Of The Twentieth Century, Saesha Senger Jan 2019

Gender, Politics, Market Segmentation, And Taste: Adult Contemporary Radio At The End Of The Twentieth Century, Saesha Senger

Theses and Dissertations--Music

This dissertation explores issues of gender politics, market segmentation, and taste through an examination of the contributions of several artists who have achieved Adult Contemporary (AC) chart success. The scope of the project is limited to a period when many artists who figured prominently in both the broader mainstream of American popular music and the more specific Adult Contemporary category were most commercially viable: from the mid-1980s through the 1990s. My contention is that, as gender politics and gendered social norms continued to change in the United States at this time, Adult Contemporary – the chart, the format, and the associated ...