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The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr May 2011

The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. While we know that social media can play an important role in publicizing political activities such as protests, do we have evidence that such actions have led to substantive political change? Is it possible to develop a set of indicators to more effectively gauge the impact of new technologies and media on questions of political change? That social media can help coordinate large and discrete activities, such as protests and ...


Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr Mar 2011

Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.Digital media must be stored in an electronic way, so there is a lot of digital content on the ...