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Full-Text Articles in Ancient, Medieval, Renaissance and Baroque Art and Architecture

Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach Sep 2015

Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach

Atlantic Marketing Association Proceedings

Pricing is one of the more difficult aspects of marketing management and poses interesting problems for economists trying to account for what are really a collection of microsales that are not well reflected in aggregate macroterms. The developed models and processes work best for mass produced products but grow increasingly problematic when products are intangible services or unique goods. This paper looks at paintings as a product within a specific “industry” , but many of the issues are similar to those in the professional services (law, medicine, education) and auxiliary services (consulting, IT outsourcing, insurance). There are also aspects of this ...


Development And Dissemination: Deliberations On Spanish Renaissance Music, Lindsey E. Pfeifer Apr 2015

Development And Dissemination: Deliberations On Spanish Renaissance Music, Lindsey E. Pfeifer

The Research and Scholarship Symposium

Throughout history, every musical culture grew and developed under a specific set of influences, whether political, philosophical, or geographical. Varying sets of influences created likewise varying types of music. Spanish music, in particular, enjoyed an especially unique array of influences during the fifteenth century. My presentation explores these influences. How did the interaction of Spain’s three major religions—Christianity, Islam, and Judaism—affect musical development? How did the newly unified government, ruled by Ferdinand II of Aragon and Isabella I of Castile, influence the musical culture? How did Spain’s discovery and conquest of the New World facilitate the ...