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Full-Text Articles in Creative Writing

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Reading At Risk, Mark Y. Herring Sep 2006

Reading At Risk, Mark Y. Herring

Dacus Library Faculty Publications

Reading may be in jeopardy as we advance along the information superhighway. Is literacy to be technology's first roadkill?


An Examination Of The Interaction Between Exemplary Teachers And Struggling Writers, Betty Ruth Sylvester Jan 2006

An Examination Of The Interaction Between Exemplary Teachers And Struggling Writers, Betty Ruth Sylvester

Education Faculty Publications

This study examined the interactions between teachers of writing and struggling writers. There were two main research questions: (1) What is the nature of the interaction between exemplary teachers of writing and struggling writers? (2) What arethe responses of struggling writers to exemplary teachers' scaffolding? To answer these questions, qualitative analysis was conducted on data. Two struggling writers were selected for the study based on their responses to the Writers Self-Perception Scale,writing samples, and teacher recommendation. Data collection included observation in two separate fourth grade classrooms during the writing block for 30 days. Data sources included audio-recording of writing ...