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Art and Design Commons

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Design

Social and Behavioral Sciences

2011

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Full-Text Articles in Art and Design

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone Aug 2011

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone

Graphic Communication

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.