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Full-Text Articles in Art and Design

How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch Jun 2018

How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch

Masters Theses

The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a ...


Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith Jun 2018

Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith

Masters Theses

We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging ...


Hard Rock Style Guide, Brittni Sacco May 2018

Hard Rock Style Guide, Brittni Sacco

Design and Media Studio II

This style guide provides branding guidelines for Hard Rock Las Vegas, including proper logo use, typography, and color palette.


Yeezus, J. Collins May 2018

Yeezus, J. Collins

Design and Media Studio II

This style guide provides branding guidelines for Yeezus, including proper image and logo use, typography, and color palette.


Life Aquatic, Car Paayas May 2018

Life Aquatic, Car Paayas

Design and Media Studio II

This style guide provides branding guidelines for Life Aquatic, an oceanic exhibition that brings life to the Wes Anderson film The Life Aquatic with Steve Zissou. The style guide includes proper employee attire, logo usage, typography, and color palette.


Mickey's Cues & Brews Corporate Style Guide, Dimitre Bakalov May 2018

Mickey's Cues & Brews Corporate Style Guide, Dimitre Bakalov

Design and Media Studio II

This corporate style guide provides branding guidelines for Mickey's Cues & Brews, including employee attire, proper logo usage, typography, and color palette.


Cultural Investigation On Typography In Branding In The United States And In Brazil., Carolina C Ganon May 2018

Cultural Investigation On Typography In Branding In The United States And In Brazil., Carolina C Ganon

College of Arts & Sciences Senior Honors Theses

This cultural thesis is set to investigate the use of typography in branding, and how the same is influenced by cultural aspects, specifically in the United States and Brazil. The contrasting experience I have had as a student of graphic design in these two countries led me to discover the influence culture has in dictating the typography design use in branding. Typography, branding and cultural influences have been significantly researched in the past, but historically as three separate subjects, without focusing on the importance of their association and how they influence one another cross-culturally. Since the impact of graphic design ...


Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina Apr 2018

Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina

Honors Scholar Theses

For the scope of this thesis, my focus is on independently owned businesses

run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital

selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic

goods and services they have made themselves. In addition to being part of this

community personally, I also think that it is important for these small businesses to

have the resources they need to thrive in our rapidly changing economy. Selling

online, clothing & accessories businesses, and cooking & baking businesses are

among the top 5 “side hustles” for Millennials, making creative small businesses ...


This Book Is Valuable: An Anthology Of Essays On Design And The Perception Of Value In Luxury Fashion Objects, Carlos Velasco Mar 2018

This Book Is Valuable: An Anthology Of Essays On Design And The Perception Of Value In Luxury Fashion Objects, Carlos Velasco

Honors Theses, University of Nebraska-Lincoln

This Book is Valuable seeks to analyze how different concepts related to design and culture have influenced the apparent and perceived value of luxury fashion objects. This question is explored in different contexts to provide clarity and observation to the contemporary construction of value through systems of design.

This thesis is an anthology of three essays. The first essay is about immaterial capitalism, a system of knowledge, skill and imagination based capital. The second essay is about the strategy of artification, using fine art as a way to link systems of value together. It is also about how luxury conglomerates ...


Attempting To Reinvent The Wheel, Jared Brdicko Jan 2018

Attempting To Reinvent The Wheel, Jared Brdicko

Honors Theses at the University of Iowa

Rebranding can be a difficult and often highly scrutinized process, but if the brand facing this change is well known and beloved it becomes an even trickier path to navigate. For this research project I decided to confront this idea headon to see how challenging it truly is to reinvent an established and cherished brand. Initially I had to determine a company who already has effective branding that is admired by the masses. After making a list of half a dozen companies I finally landed on Target because of their stellar existing brand, instantly making this project an uphill battle ...