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Full-Text Articles in Art and Design

Rhetoric As Collective Ethos: From Classical Chinese Texts To Postmodern Corporate Images , Wei Yong-Kang Jan 2004

Rhetoric As Collective Ethos: From Classical Chinese Texts To Postmodern Corporate Images , Wei Yong-Kang

Retrospective Theses and Dissertations

This dissertation explores the question of how to position ethos in rhetorical theory and practice by looking, mainly, at three areas: classical Chinese rhetoric, Web design, and the construction of corporate images in America after 9/11. In traditional Western rhetoric, ethos is perceived to be the appeal of one's personal character, with a vocabulary heavily steeped in individualism and self-representation. In the dissertation I argue for an alternative understanding of ethos, pointing out that ethos is essentially an invocation of cultural forces, with which rhetors not only identify themselves but also, through such identification, achieve their rhetorical purposes ...


Restoring Navajo-Churro Sheep: Community-Based Influences On A Traditional Navajo Fiber Resource And Textile , Susan Marie Strawn Jan 2004

Restoring Navajo-Churro Sheep: Community-Based Influences On A Traditional Navajo Fiber Resource And Textile , Susan Marie Strawn

Retrospective Theses and Dissertations

Factors that contribute to artisan sustainability are of critical importance to the world's artisans who depend on hand-produced textiles for income and livelihood, and for whom textile production is closely intertwined with cultural identity. Navajo weavers have processed and woven the wool of Navajo-Churro sheep into textiles for more than 350 years. Navajo-Churro sheep, destroyed to reduce over grazing and crossbred to near extinction, are being restored to the Navajo Nation. The purpose of this study is to document and interpret ways that the community-based Navajo organization Dine be' iina (The Navajo Lifeway, or DBI) influences the restoration of ...