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Full-Text Articles in Art and Design

Roots Project Identity System, Makena E. Harris Mar 2018

Roots Project Identity System, Makena E. Harris

PURE Insights

These PDF documents contain the identity system and campaign that was designed for PCL's Roots Project- a local not for profit organization that works with young adults with intellectual and development disabilities. The campaign consists of a logo family, a brochure, stationary, and two t shirt designs that perfectly encompass the core concepts of the program: trustworthiness, professionalism, hopefulness, inclusivity, and uniqueness.


Wanderlust, Jen Bracy May 2016

Wanderlust, Jen Bracy

PURE Insights

A collage of images found by Jen Bracy. This design uses a wide variety of objects, from cellular to geologic structures and patterns, to reference the earth. There are numerous ways to travel to other cultures, literally or metaphorically through stories and research. One who is curious and open truly experiences the richness and diversity of life on this planet.


Monmouth, Independence, Wou: A Warm Community In Cool Oregon, Zicheng Song May 2015

Monmouth, Independence, Wou: A Warm Community In Cool Oregon, Zicheng Song

PURE Insights

Along with the cover of this issue, we have included the brochure from which it was derived. The brochure was created as part of an identity project that WOU students worked on for local communities during fall 2014.

About the brochure:
This brochure can be seen as a very important media and tool which introduces this community to everyone who may be interested, including students, business people, families, and travelers. The most important purpose of this brochure is to attract more people to the community and give them as much information about this community as as possible. Thus, the images ...


Pure Identity Manual, Cristin Stevens May 2012

Pure Identity Manual, Cristin Stevens

PURE Insights

Published standards are essential for providing consistency in a organization’s graphic identity. This set of standards was selected in 2010 by the PURE Executive Committee to provided the basis for that set of standards for PURE.

The aims of this brand identity are:

  • To create a single, consistent, and clear visual identity for PURE: Program for Undergraduate Research Experiences.
  • To project PURE as a professional, reliable, dynamic and contemporary organization.
  • To standardize the organization’s visual presentation in a number of applications, thereby increasing consistency of the image projected

From the Editor: This manual was submitted to the PURE ...