Open Access. Powered by Scholars. Published by Universities.®

Art and Design Commons

Open Access. Powered by Scholars. Published by Universities.®

PDF

Design

Graduate Theses and Dissertations

Communication Technology and New Media

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Art and Design

Website Gender Perceptions: Effects And Recommendations For Gender Inclusivity, Jacklin Hope Stonewall Jan 2016

Website Gender Perceptions: Effects And Recommendations For Gender Inclusivity, Jacklin Hope Stonewall

Graduate Theses and Dissertations

This paper examines the interactions of design elements and perceptions of a website’s gender as well as the effects of perceived gender on aspects of user experience. Designing for a particular gender is common in both product and web design, but in many situations is exclusionary. While imparting gender onto a product is often intentional, gender bias in websites largely is not. The unintentional gender bias in websites is created through a combination of internalized biases, biased tools, and culture. This work lays the foundation for understanding how websites become gendered as well as the effects of gendering on ...


Effective Movie Title Sequence: A Challenge To Chinese Designers, Bo Chen Jan 2015

Effective Movie Title Sequence: A Challenge To Chinese Designers, Bo Chen

Graduate Theses and Dissertations

This paper aims to identify the criteria of effective movie title sequence design. The research method is to generalize views common to different senior title designers and practitioners with regard to the criteria of effective movie title sequence design and then use these criteria to evaluate top box office Chinese domestic movies. The paper also analyzes problems of present Chinese domestic movie title sequence design and provides suggestions for improving them.

An effective movie title sequence needs to set the mood and anticipations to the audience. Additionally, it must have the following characteristics: (1) It must express the story in ...