Open Access. Powered by Scholars. Published by Universities.®

Art and Design Commons

Open Access. Powered by Scholars. Published by Universities.®

PDF

Design

Graduate Theses and Dissertations

Broadcast and Video Studies

Articles 1 - 1 of 1

Full-Text Articles in Art and Design

Effective Movie Title Sequence: A Challenge To Chinese Designers, Bo Chen Jan 2015

Effective Movie Title Sequence: A Challenge To Chinese Designers, Bo Chen

Graduate Theses and Dissertations

This paper aims to identify the criteria of effective movie title sequence design. The research method is to generalize views common to different senior title designers and practitioners with regard to the criteria of effective movie title sequence design and then use these criteria to evaluate top box office Chinese domestic movies. The paper also analyzes problems of present Chinese domestic movie title sequence design and provides suggestions for improving them.

An effective movie title sequence needs to set the mood and anticipations to the audience. Additionally, it must have the following characteristics: (1) It must express the story in ...