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Full-Text Articles in Art and Design

The Pedagogy Of Design And Technology At Xavier University Of Louisiana, New Orleans, Shayna Tova Blum Apr 2019

The Pedagogy Of Design And Technology At Xavier University Of Louisiana, New Orleans, Shayna Tova Blum

Faculty and Staff Publications

Abstract. Xavier University of Louisiana (XULA) is a Science, Technology, Engineering, and Mathematics (STEM) university located in New Orleans, Louisiana. As a Historically Black University (HBCU), the university serves a diverse community of students in which many are first-generation, college graduates. Students enrolled in Design courses at XULA are studying in Bachelor of Science and Bachelor of Art programs and majoring in subjects such as Computer Science, Physics, Mass Communication, Art, Business, and Science. The interdisciplinary student environment offers a unique opportunity for collaboration and peer learning, whereby students are able to share diverse perspectives on a topic by relating ...


Typography And The Evolution Of Hebrew Alphabetic Script: Writing Method Of The Sofer, Shayna Tova Blum Aug 2017

Typography And The Evolution Of Hebrew Alphabetic Script: Writing Method Of The Sofer, Shayna Tova Blum

Faculty and Staff Publications

Typography is the study of language letterforms, phonographic alphabetic characters that, when combined with additional characters, form words and/or sentences to express an idea and communicate a message to an audience. The history of typographic design dates back to early civilization and the invention of alphabetic writing systems, formulated and processed through the literary skills of the Hebrew Scribe Ezra whose knowledge and practice offered a significant contribution within a predominantly oral society. By examining the history of Hebrew typography through the discourse of biblical writing systems and alphabetic design, the article addresses the development of Hebrew scripts evolving ...


Hebrew Typography: A Modern Progression Of Language Forms, Shayna Tova Blum Feb 2017

Hebrew Typography: A Modern Progression Of Language Forms, Shayna Tova Blum

Faculty and Staff Publications

Influenced by studies in traditional Ashkenazi and Sephardi scripts. The typeface had been designed for the printing of the Koren Tanakh, a first edition printed Jewish Bible processed through an all-Jewish collaboration for the first time in centuries. Koren’s project was inspired by the revival of Hebrew initiated by Haskalah writers in the 18th century. Haskalah writers utilized the language and scripts of written and printed literary texts. Influenced by philosophical and political ideologies of the European Enlightenment, the Haskalah explored Jewish identity through language by defining the secular context through traditional Jewish symbolism and narratives. The Zionist movement ...


History Of Visual Communication Design: The Bezelel Academy Of Art, Jerusalem, Shayna Tova Blum Aug 2016

History Of Visual Communication Design: The Bezelel Academy Of Art, Jerusalem, Shayna Tova Blum

Faculty and Staff Publications

Supported by the modern European Zionist movement, the Bezelel Academy of Art, Jerusalem, was founded in 1906 by Lithuanian artist and Zionist Boris Schatz. In the early years of the academy, work produced by students exhibited the political complexities presented in the Jewish return to Eretz Israel. The expression of concepts addressed in modern Jewish identity and Zionist ideologies were utilized in creative processes of visual communication and design. As most faculty and students were immigrating to Mandatory Palestine from Europe, the academy’s curriculum was developed through the culmination of styles and materials reflective of both European art and ...


Bilingual Typography: Study Of The Linguistic Landscape Of Jeddah, Kingdom Of Saudi Arabia, Shayna Tova Blum Oct 2014

Bilingual Typography: Study Of The Linguistic Landscape Of Jeddah, Kingdom Of Saudi Arabia, Shayna Tova Blum

Faculty and Staff Publications

Abstract: With the rise of globalization and the spread of Western culture across the globe, the use of English as an “international” language is often represented in bilingual and multilingual typographic signage. Throughout the Middle East North Africa and the Gulf region, the integration of Arabic and Latin letterforms is commonly viewed within the signage of storefronts, street signs, advertising billboards, and informational materials. This paper explores the use of bilingual/multilingual typography within the linguistic landscape of Jeddah, Saudi Arabia.