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Articles 1 - 11 of 11

Full-Text Articles in Art and Design

How Representation Of Game Information Affects Player Performance, Matthew Paul Bryan Jun 2018

How Representation Of Game Information Affects Player Performance, Matthew Paul Bryan

Computer Science and Software Engineering

The goal of this small experiment was to see if it could be determined whether or not user interface design and the way information is portrayed in a game can affect a player’s performance in that game. During this study, 26 anonymous participants selected one design of a timer from three different categories to be used in a simple, objective-based game. 10 different participants were then run through three levels of that game, with each level corresponding to a different version of timer. The amount of objectives completed were recorded, as well as their thoughts on which version they ...


Trends Within Craft Beer Packaging, Aurelia See Jun 2017

Trends Within Craft Beer Packaging, Aurelia See

Graphic Communication

While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and ...


Visualizing Population Density Based On Wifi Router Location And Network Usage, Tyler Deitz Jun 2015

Visualizing Population Density Based On Wifi Router Location And Network Usage, Tyler Deitz

Liberal Arts and Engineering Studies

This research paper introduces a prototype of a feature for Robert E. Kennedy’s maps web application. The feature visualizes population density based off wifi router location and network usage within the building. The significance of the feature is noted by documenting the library’s transition into a hub for student life and campus culture, which increases the space’s occupancy and visitor retention for a longer time. The feature is based off a Voronoi diagram map distribution which strongly affects its technical and visual implementation. The end product is user tested by Cal Poly students and received a 93 ...


Brand Identity For New Artists In The Music Industry, Drea Achacoso Jun 2014

Brand Identity For New Artists In The Music Industry, Drea Achacoso

Graphic Communication

The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into ...


The Sustainability Movement And Its Effects On Package Design, Gillian Mcglynn Mar 2014

The Sustainability Movement And Its Effects On Package Design, Gillian Mcglynn

Graphic Communication

The goal of this study was to examine how the sustainability movement has affected the packaging industry and how packaging design has changed to appeal to the more environmentally-friendly consumer. Furthermore, it examined how sustainability is defined and the specific design aspects that suggest a package is “green”. Consumer price and quality perceptions of green products were analyzed. The objective of this study was to expand consumer’s knowledge of what is sustainable and find how effectively consumer product companies are marketing to the “green” consumer.


Aesthetically Designed Maps: Development And Perception, Catherine Wang Mar 2014

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and ...


Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton Jan 2014

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.


Is Retro Packaging Making A Comeback? Is Old The New “New”?, Andrea Hodgson Jun 2013

Is Retro Packaging Making A Comeback? Is Old The New “New”?, Andrea Hodgson

Graphic Communication

The purpose of this study was to investigate consumer perceptions of retro packaging vs. modern packaging. A survey was administered to different groups of people around Cal Poly asking participants which packages they preferred in terms of design and perceived quality. The participants indicated their preferences and then expressed their views freely with an open-ended question.

The results of this study indicated that consumers had a strikingly high favor to modern packaging design over retro in terms of design and perceived quality. There was no difference across generations.

Although retro packaging may look appealing, customers are not likely to purchase ...


Creating Pixel Luxury: Research And Design Of A High Quality Resource Website, Kendall Dea Jun 2013

Creating Pixel Luxury: Research And Design Of A High Quality Resource Website, Kendall Dea

Graphic Communication

The purpose of this study was ultimately to create a website featuring useful resources for designers and creative individuals. This paper examines past studies dealing with user interface and design fundamentals of web design, and then applies their results when planning the basic layout of the final website. The website was then coded and uploaded online with the name, Pixel Luxury. After finishing and uploading the first version of the website, some of the primary challenges that arose during the creation process were documented, as well as many of the useful tools that aided the overall design and coding process ...


Trends In Logo Design Among Fortune 100 Companies, Juliane Bone Aug 2011

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone

Graphic Communication

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.


A Taste Of Design: Incorporating Semiotics Into Flavor Of Slo 2011, Michael B. Leibovich Jun 2011

A Taste Of Design: Incorporating Semiotics Into Flavor Of Slo 2011, Michael B. Leibovich

Communication Studies

This paper explores the use of semiotics in designing a logo, brand, and website for Flavor of SLO 2011: a non-profit food, wine, and beer tasting event benefiting United Way of San Luis Obispo County.