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Honors Theses at the University of Iowa

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Branding Yourself As An Artist, Jaelynn Burkamper Jan 2017

Branding Yourself As An Artist, Jaelynn Burkamper

Honors Theses at the University of Iowa

In creative industries, it is no longer enough to have an extensive and impressive resume and cover letter. Employers now hope to find sources of creativity in everything a candidate does, including their portfolio and one’s personal brand as reflected through social media accounts and professional websites. Through my honors research I will investigate what makes a strong personal brand and how to use social media to promote oneself as an artist. By conducting research on other artist’s personal brands I was able to create a list of strengths and weaknesses to consider in creating my own personal ...