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International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Attitude

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Full-Text Articles in Art and Design

Effect Of Psychological Closeness On Consumer Attitudes Toward Fashion Blogs: The Moderating Effect Of Fashion Leadership And Interpersonal Lov, Kim Hahn, Eun-Jung Lee Jan 2013

Effect Of Psychological Closeness On Consumer Attitudes Toward Fashion Blogs: The Moderating Effect Of Fashion Leadership And Interpersonal Lov, Kim Hahn, Eun-Jung Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Fashion blogging has become a new way of branding. Indeed, a number of major fashion brands have embraced blogging and other forms of social-media engagement, using them to connect to their consumers or reach out to potential customers (Colliander & Dahlen, 2011). Even though fashion blogging is now one of the most popular advertising tools for many fashion brands, few studies have examined the dynamics of blogs in terms of consumer perception and behavior. Only a small number of research studies on blogs to date have focused on blogger motivations (Huang, Shen, Lin, & Chang, 2007), blog content (Chu & Kamal, 2008), and ...


Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison Of Attitude-Behavior And Value-Behavior Consistency Models, Srikant Manchiraju Jan 2013

Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison Of Attitude-Behavior And Value-Behavior Consistency Models, Srikant Manchiraju

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Sustainable consumption is defined as use of goods and services that caters to one’s basic needs and to enhance quality of life while minimizing resources used, such that future generations’ needs are not jeopardized (Dolan, 2002). Sustainable consumption has received great attentions in the fashion industry; given the substantial impact apparel production has on environmental pollution (Claudio, 2007). For example, Claudio (2007) cited the Environmental Protection Agency Office of Solid Waste report, which suggested that on average an American discards 68 pounds of textile and clothing every year. The present study is an effort to understand consumers’ behavioral intention ...


U.S. Luxury Fashion Consumption: Factors Affecting Attitude And Purchase Intent, Jung-Hwan Kim, Bopeng (Pollyanna) Zhang Jan 2013

U.S. Luxury Fashion Consumption: Factors Affecting Attitude And Purchase Intent, Jung-Hwan Kim, Bopeng (Pollyanna) Zhang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

With the widespread economic downturn, luxury fashion goods sales in the U.S. seem to be at risk. However, the U.S. remains the world’s largest luxury goods market, accounting for over one-fourth of the overall value sales of luxury goods in 2012 (CPP-LUXURY.COM, 2012). As the U.S. economic situation slowly recovers, the growth of the U.S. luxury goods market is expected to be more positive (Silverstein, 2012). In line with this issue, luxury retailers are well advised to understand the U.S. consumers’ attitude towards luxury goods and purchase intent and the differences and similarities ...


Website Environmenal Cues: How Do They Work In Online Apparel Shopping?, Eunju Yoon, Rita C. Kean, Young Ha Jan 2013

Website Environmenal Cues: How Do They Work In Online Apparel Shopping?, Eunju Yoon, Rita C. Kean, Young Ha

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In spite of the remarkable growth in online apparel sales, the absence of physical examination before purchasing can be percieved risk in online apparel shopping. To reduce the risks and enhance online consumers' shopping experiences, it is valuable to study the significance of website enviroment on consumer response behaviors. Therefore, the main purpose of this study was to examine the effects of website enviromental cues on the consumer's two dimensins of attitudes (i.e. hedonic and utilitarian) that, in turn influence their response behaviors (i.e., satisfaction and purchase intention).


An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu Jan 2013

An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purposes of the current study are (a) to develop a framework to examine the factors that influence consumer attitude toward using fit MC and intention of buying fit masscustomized apparel, and (b) to identify the characteristics of male consumers who have a greater intention of buying fit mass-customized apparel. Based on the purposes of the study, a conceptual model was developed through the integration of the Theory of Planned Behavior (Ajzen, 1991), Technology Acceptance Model (Davis, 1989), and previous propositions and study findings, and was used as the framework of the research.