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Fiber, Textile, and Weaving Arts

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Shopping

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Full-Text Articles in Art and Design

Exploring College Students’ Shopping Motivation For Secondhand Clothing, Ritika Burman, Yizhuo Chen, Yingjiao Xu Jan 2013

Exploring College Students’ Shopping Motivation For Secondhand Clothing, Ritika Burman, Yizhuo Chen, Yingjiao Xu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Trade and use of secondhand clothing has been a norm of the western society since antiquity. Today, popularity of vintage fashion, desire for uniqueness and conspicuously low prices of branded luxury used clothes has given rise to a range of consignment stores, boutiques, and high-street concessions that resell previously worn garments (Hansen 2010). Although trade of secondhand clothing is on increase, there is lack of research done on motives that drive consumers to purchase secondhand clothing.


Profiling The Frequent Clothing Shopper, Ronald E. Goldsmith, Leisa R. Flynn, Elizabeth B. Goldsmith Jan 2013

Profiling The Frequent Clothing Shopper, Ronald E. Goldsmith, Leisa R. Flynn, Elizabeth B. Goldsmith

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Frequent shoppers are an important segment of consumers for the clothing industry because they account for a disproportionate amount of sales and profits and play an important role in the fashion diffusion process. The purpose of this study was to test hypothesized characteristics that distinguish frequent shoppers clothing from other buyers. We focused on characteristics that have been studied by previous researchers and characteristics that have received less study, but are no less interesting and potentially important to clothing marketing and management.


Comparing Shopping Channel Preferences: Hispanic And Caucasian Consumers, Arlesa Shephard, Sanjukta Pookulangara, Tammy Kinley, Bharath Josiam Jan 2013

Comparing Shopping Channel Preferences: Hispanic And Caucasian Consumers, Arlesa Shephard, Sanjukta Pookulangara, Tammy Kinley, Bharath Josiam

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The Hispanic consumer has become increasingly important with a purchasing power of over $1 trillion (Fahmy, 2010). Additionally, Hispanic consumers are continuing to show this buying power online and most recently it has been through their presence on social media. Despite the mounting evidence of Hispanics’ growing impact and influence on the retail market both traditional and non-traditional, research has lagged behind, and little has been done to investigate this group in terms of their multi-channel shopping behaviors. This research seeks to examine the influence of fashion involvement, fashion consciousness, and shopping enjoyment on Caucasian and Hispanic consumers’ selection of ...