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Fiber, Textile, and Weaving Arts

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumption

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Exploring Diversity Within The Hispanic Market: An Investigation Of Shopping Experiences Among Puerto Rican Consumers, Lorraine M. Martinez-Novoa, Nancy Hodges Jan 2013

Exploring Diversity Within The Hispanic Market: An Investigation Of Shopping Experiences Among Puerto Rican Consumers, Lorraine M. Martinez-Novoa, Nancy Hodges

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Hispanics are currently the largest minority group in the United States, accounting for 16% of the total population of the country, with Mexicans, Puerto Ricans and Cubans comprising the largest subgroups (U.S. Census Bureau, 2010). Although there has been some progress in terms of defining consumption behaviors of Hispanics in general, the existing research tends to consider Hispanic consumers as a homogeneous market and therefore does not address the potential cultural differences that may exist (e.g., Chattaraman & Lennon, 2007; Seok & Sauls, 2007).


The Evolution Of Styletribes: A Netnographic Analysis, Jessica Strubel, Sanjukta Pookulangara Jan 2013

The Evolution Of Styletribes: A Netnographic Analysis, Jessica Strubel, Sanjukta Pookulangara

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Today’s technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (SNS) have become a cultural phenomenon that allows for individualistic consumerism.