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Fiber, Textile, and Weaving Arts

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumer characteristics

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Full-Text Articles in Art and Design

The Relationship Between Consumer Characteristics And Online Co-Design Involvement, Seoha Min, Angella J. Kim, Juanjuan Wu Jan 2013

The Relationship Between Consumer Characteristics And Online Co-Design Involvement, Seoha Min, Angella J. Kim, Juanjuan Wu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Co-design process allows consumers to take an active role to co-create the product (Bolton & Saxena-Iyer, 2009). In the process, consumers’ individual characteristics and their design ability play a central part (Fiore, Lee, & Kunz, 2004). Thus, consumers’ expectations and future involvement in the co-design process are expected to be different based on his or her individual characteristics. Furthermore, consumers may want to involve in codesign process in different ways depending on the product categories. In this regard, we explored various consumer characteristics as influential factors determining consumers’ co-design expectations and their desired involvement. The findings will provide insightful perspectives to online ...


An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu Jan 2013

An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purposes of the current study are (a) to develop a framework to examine the factors that influence consumer attitude toward using fit MC and intention of buying fit masscustomized apparel, and (b) to identify the characteristics of male consumers who have a greater intention of buying fit mass-customized apparel. Based on the purposes of the study, a conceptual model was developed through the integration of the Theory of Planned Behavior (Ajzen, 1991), Technology Acceptance Model (Davis, 1989), and previous propositions and study findings, and was used as the framework of the research.