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Fiber, Textile, and Weaving Arts

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumer

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Full-Text Articles in Art and Design

The Effect Of Negative Csr Information By Luxury Fashion Brands On Consumer Response, Yun Jung Choi, Sujin Yang, So-Yeon Yoon, Heesoon Yang Jan 2013

The Effect Of Negative Csr Information By Luxury Fashion Brands On Consumer Response, Yun Jung Choi, Sujin Yang, So-Yeon Yoon, Heesoon Yang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Contrary to positive corporate social responsibility (CSR) activities by luxury fashion brands in western countries, little attention has been paid by the same companies to Korean society (FSS, 2012). South Korea is poised to be the next luxury power house in Asia, even overtaking Japan (Luxe Brand Advisors, 2012). Are Korean consumers not as sensitive as western consumers about CSR by luxury fashion brands? To answer these questions, this study explores the effect of negative CSR information by luxury fashion companies on consumer responses.


Consumer Awareness And Attitudes Toward Corporate Social Responsibility Relative Topurchasing Behaviors And Willingness To Pay More, Nancy J. Rabolt, Burmaa Myagmarjav, Stephanie Pope, Ariane S. Proehl, Genevieve Sixbey-Spring Jan 2013

Consumer Awareness And Attitudes Toward Corporate Social Responsibility Relative Topurchasing Behaviors And Willingness To Pay More, Nancy J. Rabolt, Burmaa Myagmarjav, Stephanie Pope, Ariane S. Proehl, Genevieve Sixbey-Spring

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

According to the International Organization for Standardization corporate social responsibility (CSR) is defined as a balanced approach for organizations to address economic, social and environmental issues in a way that will benefit people, community and society (Leonard & McAdam, 2003). CSR is a broad concept covering many aspects such as human rights, employee rights, fair trade, ethical business practices, environmental issues, social causes, economic development, and consumer issues. Many companies use CSR merely as a marketing tool, but many also care about their surroundings which results in them doing good and giving back to the community. It is not only doing ...


Mobile Apparel Shopping: Application To Innovation Theory, Nancy J. Rabolt, Eliana Husari Jan 2013

Mobile Apparel Shopping: Application To Innovation Theory, Nancy J. Rabolt, Eliana Husari

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Our mobile devices have changed the way we think about apparel shopping. Today you can flip on your phone and buy a pair of jeans in under a minute. Mobile technology is becoming increasingly attractive as it converts traditional electronic commerce (e-commerce) into mobile commerce (m-commerce) (Min, Dong, & Chin, 2012) allowing consumers to conduct online transactions via devices such as smart phones and tablets.