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Fiber, Textile, and Weaving Arts

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Complexity

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Full-Text Articles in Art and Design

The Central Role Of Product Beauty In Consumers’ Neuropsychological Response To The Design Of Hedonic And Utilitarian Products, Veena Chattaraman, Hyejeong Kim, Gopikrishna Deshpande Jan 2013

The Central Role Of Product Beauty In Consumers’ Neuropsychological Response To The Design Of Hedonic And Utilitarian Products, Veena Chattaraman, Hyejeong Kim, Gopikrishna Deshpande

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Aesthetic experience and preference is not a unitary phenomenon, and is the result of affective and cognitive elements (Di Dio & Gallese, 2009). Affective response refers to the feelings and emotions experienced when interacting with or observing an object (Yeung & Wyer, 2004). Cognitive response includes the mental categorization of the product as well as productrelated beliefs such as quality, durability, and ease of use (Bloch, 1995). While studies have examined how different properties of the object contribute to perceptions of product beauty, the influence of these perception in subsequent affective and cognitive responses of consumer has been left unexamined.


Designing In The Wild: Towards Specialized Clothing Designs, Megan Strickfaden Jan 2013

Designing In The Wild: Towards Specialized Clothing Designs, Megan Strickfaden

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Designing clothing is often designer-centric, especially when creating fashion wear, ready-to-wear clothing and accessories. Fashion designers are expected to peruse the market, speculate on new styles and forecast trends with a vision to realizing designs that will sell. Designs for clothing often seem to come from ‘within’ the designer and are a reflection of what has been previously created and what might be considered desirable in the future. Alternatively, with the growing needs for more specialized designs due to aging demographics, specialized work situations and people with special needs it is almost impossible to predict the trends and market without ...