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Fiber, Textile, and Weaving Arts

Iowa State University

Purchase intention

Articles 1 - 5 of 5

Full-Text Articles in Art and Design

Public Service Motivation (Psm) And Attitudes Toward Purchasing Fashion Counterfeits, Kwangho Jung, Jane Workman, Seung-Hee Lee Jan 2013

Public Service Motivation (Psm) And Attitudes Toward Purchasing Fashion Counterfeits, Kwangho Jung, Jane Workman, Seung-Hee Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Counterfeits are "reproductions that appear identical to legitimate products in appearance, including packaging, trademarks, and labeling" (Ang et al, 2001). In 2007, trade in counterfeits was estimated to be more than US $600 billion a year – 5 to 7% of world trade (Pollinger, 2008). The cost of counterfeiting to South Korea in the last five years is estimated at $60 billion (The Korea Times, 2010). Fashion products (clothing, shoes, watches, leather goods, and jewelry) are the most popular counterfeit products.


Predictors Of Purchase Intention Toward Green Apparel Products: A Cross-Cultural Investigation In The U.S. And China, Seung Bong Ko, Byoungho Jin Jan 2013

Predictors Of Purchase Intention Toward Green Apparel Products: A Cross-Cultural Investigation In The U.S. And China, Seung Bong Ko, Byoungho Jin

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Despite the increase in interest in green apparel products (Hamilton & Zilberman, 2006), limited studies regarding consumers’ green behavior in apparel products have been conducted (Lee, 2011; Mahenc, 2008) and some focused only on green issues in the production stage without looking at consumer buying patterns. Another serious gap in green apparel consumption is limited understanding of green apparel consumption behaviors in other countries.


Factors Affecting Initial Trust In An Online Shopping, Jungmin Yoo, Minjeong Kim Jan 2013

Factors Affecting Initial Trust In An Online Shopping, Jungmin Yoo, Minjeong Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

With the rapid growth of online retailing, consumers have a vast number of websites to choose from when shopping online. While multichannel retailers that expanded online based off their successful brick-and-mortar or catalog operations benefited from their existing customer bases and brand/retailer names, many pure e-retailers have been challenged by their lack of brand equity in the market. Due to lower barriers to market entry, a number of new online businesses are flourishing, yet only a small fraction of them can survive in the competitive online market. One of the key challenges for a new business is the lack ...


Website Environmenal Cues: How Do They Work In Online Apparel Shopping?, Eunju Yoon, Rita C. Kean, Young Ha Jan 2013

Website Environmenal Cues: How Do They Work In Online Apparel Shopping?, Eunju Yoon, Rita C. Kean, Young Ha

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In spite of the remarkable growth in online apparel sales, the absence of physical examination before purchasing can be percieved risk in online apparel shopping. To reduce the risks and enhance online consumers' shopping experiences, it is valuable to study the significance of website enviroment on consumer response behaviors. Therefore, the main purpose of this study was to examine the effects of website enviromental cues on the consumer's two dimensins of attitudes (i.e. hedonic and utilitarian) that, in turn influence their response behaviors (i.e., satisfaction and purchase intention).


An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu Jan 2013

An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purposes of the current study are (a) to develop a framework to examine the factors that influence consumer attitude toward using fit MC and intention of buying fit masscustomized apparel, and (b) to identify the characteristics of male consumers who have a greater intention of buying fit mass-customized apparel. Based on the purposes of the study, a conceptual model was developed through the integration of the Theory of Planned Behavior (Ajzen, 1991), Technology Acceptance Model (Davis, 1989), and previous propositions and study findings, and was used as the framework of the research.