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Fiber, Textile, and Weaving Arts

Iowa State University

Fashion

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Full-Text Articles in Art and Design

Identifying Apparel Attributes: The Relationship Between Risks, Perceived Copyright Infringement And Purchase Intention Of Knockoff Fashion Apparel Products, Kelly Meal, Dee K. Knight, Haejung Kim, Janie Stidham Jan 2013

Identifying Apparel Attributes: The Relationship Between Risks, Perceived Copyright Infringement And Purchase Intention Of Knockoff Fashion Apparel Products, Kelly Meal, Dee K. Knight, Haejung Kim, Janie Stidham

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The success of fast fashion retailers has some industry leaders calling for copyright protection for apparel and closely aligned fashion products (Cline, 2012). Establishing criteria to determine what constitutes apparel copyright infringement is extremely difficult, as few designs are completely original (Raustiala & Sprigman, 2006). Apparel attributes are pertinent to purchase intention of fashion apparel and could influence perceived copyright infringement of knockoff fashion apparel products. The primary purpose of this study was to identify prominent visual fashion apparel attributes that could determine perceived copyright infringement. A secondary purpose was to examine the relationships among fashion apparel attributes, perceived copyright infringement, perceived risk, and purchase intention of knockoff fashion apparel. Researchers have identified apparel attribute factors including: Quality (Wee, Tan, & Cheok, 1995), appearance (Abraham-Murali & Littrell, 1995; Zhang, Li, Gong, and Wu, 2002), aesthetics (Abraham-Murali & Littrell, 1995) and functionality (Zhang, et al., 2002).


Identifying Apparel Attributes: The Relationship Between Risks, Perceived Copyright Infringement And Purchase Intention Of Knockoff Fashion Apparel Products, Kelly Meal, Dee K. Knight, Haejung Kim, Janie Stiham Jan 2013

Identifying Apparel Attributes: The Relationship Between Risks, Perceived Copyright Infringement And Purchase Intention Of Knockoff Fashion Apparel Products, Kelly Meal, Dee K. Knight, Haejung Kim, Janie Stiham

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The success of fast fashion retailers has some industry leaders calling for copyright protection for apparel and closely aligned fashion products (Cline, 2012). Establishing criteria to determine what constitutes apparel copyright infringement is extremely difficult, as few designs are completely original (Raustiala & Sprigman, 2006). Apparel attributes are pertinent to purchase intention of fashion apparel and could influence perceived copyright infringement of knockoff fashion apparel products. The primary purpose of this study was to identify prominent visual fashion apparel attributes that could determine perceived copyright infringement. A secondary purpose was to examine the relationships among fashion apparel attributes, perceived copyright infringement, perceived risk, and purchase intention of knockoff fashion apparel. Researchers have identified apparel attribute factors including: Quality (Wee, Tan, & Cheok, 1995), appearance (Abraham-Murali & Littrell, 1995; Zhang, Li, Gong, and Wu, 2002), aesthetics (Abraham-Murali & Littrell, 1995) and functionality (Zhang, et al., 2002).


Mother/Daughter Relationships And Fashion Influences, Jessica L. Kestler, V. Ann Paulins Jan 2013

Mother/Daughter Relationships And Fashion Influences, Jessica L. Kestler, V. Ann Paulins

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumers are influenced in their fashion styles in a variety of ways (Bertrandias & Goldsmith, 2006). They often talk to each other, and seek and give opinions. Opinion leadership and opinion seeking are recognized as among the most important word-of-mouth influences on product sales and brand choice (Behling, 1992; Bertrandias & Goldsmith, 2006). Conversely, opinion seekers typically have less interest in and knowledge of products (such as fashion) than opinion leaders and; therefore as consumers, they seek information and advice from opinion leaders (Goldsmith & Clark, 2008).


“Sprezzatura”: The Influence Of Studied Nonchalance On Fashion, Jongeun Rhee Jan 2013

“Sprezzatura”: The Influence Of Studied Nonchalance On Fashion, Jongeun Rhee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

A Italian term, Sprezzatura is often translated into “nonchalance” (Castiglione, 1959). Renaissance aristocrat, Baldassare Castiglione, first introduced the concept of “Sprezzatura” in his book Il Cortegiano (1528). In his work, Castiglione defined successful qualities of ideal Renaissance gentlemen through dialogue between courtiers and ladies sitting around the Duchess of Urbino for four evenings.


Visual Rhetoric: Significance And Application To Fashion And Dress Scholarship, Genna Reeves-Dearmond Jan 2013

Visual Rhetoric: Significance And Application To Fashion And Dress Scholarship, Genna Reeves-Dearmond

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Numerous scholars have emphasized the importance of theory related to the advancement of scholarly endeavors within the clothing and textile discipline. The development of theory related to visual rhetoric (VR) represents an interdisciplinary approach that can be applied to fashion and dress (FD) scholarship. Though not a conventional theory with which to examine FD, VR is a valid perspective with which to analyze the symbolic processes by which FD perform communication.


Fashion Digital Products: Rethinking Product Categories And Characteristics, Hyunjooo Im, Hye-Young Kim Jan 2013

Fashion Digital Products: Rethinking Product Categories And Characteristics, Hyunjooo Im, Hye-Young Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The fashion industry has witnessed drastic changes over the past few years. Technological development sparked innovations in many areas such as new production processes, marketing communications, virtual experiences on digital devices, etc. Much interest was concentrated on new technological advances in digital retail channels and consumer experiences (e.g., virtual fitting room) (e.g., Fiore & Jin, 2003) or on the process of design and/or production (e.g., mass-customization, co-design) (e.g., Ulrich, Anderson-Connell, & Wu, 2003).