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Fiber, Textile, and Weaving Arts

Iowa State University

Culture

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Full-Text Articles in Art and Design

Brew Culture, Kaiyue Yang Jan 2019

Brew Culture, Kaiyue Yang

Creative Components

No abstract provided.


Are Scarcity Messages Still Effective? An Experimental Comparison With Brand Prominence And Some Moderating Effects, Michelle Childs, Byoungho Jin Jan 2013

Are Scarcity Messages Still Effective? An Experimental Comparison With Brand Prominence And Some Moderating Effects, Michelle Childs, Byoungho Jin

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Scarcity messages such as “for a limited time only” or “while supplies last” have become popular practice in marketing (Byun & Sternquist, 2011). However, whether the effect of scarcity message still works or not is questionable because consumers may feel that if one store is scarce on merchandise, they can easily obtain the item elsewhere in today’s marketplace. Another common strategy is utilizing brand logo prominence with the assumption that the visible brand logo (i.e., high brand prominence) helps ensure that observers recognize the brand, which can increase purchase intentions (Han, Nunes, & Drèze, 2010).


Attachment To Clothing And Implications For Sustainability Within A Cultural Context, Marilyn Delong, Seoha Min, Yoonkyung Lee, Mary Alice Castro Jan 2013

Attachment To Clothing And Implications For Sustainability Within A Cultural Context, Marilyn Delong, Seoha Min, Yoonkyung Lee, Mary Alice Castro

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Extending the life span of clothing through better quality and increased usability can result in fewer resources used in the overall clothing consumption system (Fletcher, 2008). If people experience emotional attachment toward clothing they own, they are likely to manage their clothing with more care, for an increased life span of their clothing (Schifferstein & Zwartkruis-Pelgrim, 2008). In this regard, it is worthwhile to explore people’s attachment to clothing from a sustainable perspective. The research explored how American and Korean consumers in their twenties report attachment to their clothing. The research gives perspective to apparel designers and companies who want ...


American Imperialism At The 1904 World’S Fair: A Case Study Of Philippine Dress, Jenna Tedrick Kuttruff, Carl Kuttruff Jan 2013

American Imperialism At The 1904 World’S Fair: A Case Study Of Philippine Dress, Jenna Tedrick Kuttruff, Carl Kuttruff

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This research examines the role of dress of the Igorots, mountain peoples from the northern Philippine Islands, at the beginning of the twentieth century both within their own land and in the United States as a part of the 1904 World's Fair. The Louisiana Purchase Exposition, held in St. Louis, Missouri, has been described as the "Coronation of Civilization" (Rydell, 1984) and served as the cultural touchstone for the nation at that time.


Rites Of Passage: Debutante Balls In Filipino-American Culture, Jung Mee Mun, Kim K. P. Johnson Jan 2013

Rites Of Passage: Debutante Balls In Filipino-American Culture, Jung Mee Mun, Kim K. P. Johnson

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The debutante ball is a traditional Western ritual often designed to celebrate young women’s transition from childhood to adulthood. The word debut (i.e., to enter into society) comes from French language but came into use by the English during the reign of King George the 3rd (1760- 1820). From 1837 on, the young women were referred to as debutantes later shortened to debs (Haynes, 2005).