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Fiber, Textile, and Weaving Arts

Iowa State University

Attitude

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Full-Text Articles in Art and Design

U.S. Luxury Fashion Consumption: Factors Affecting Attitude And Purchase Intent, Jung-Hwan Kim, Bopeng (Pollyanna) Zhang Jan 2013

U.S. Luxury Fashion Consumption: Factors Affecting Attitude And Purchase Intent, Jung-Hwan Kim, Bopeng (Pollyanna) Zhang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

With the widespread economic downturn, luxury fashion goods sales in the U.S. seem to be at risk. However, the U.S. remains the world’s largest luxury goods market, accounting for over one-fourth of the overall value sales of luxury goods in 2012 (CPP-LUXURY.COM, 2012). As the U.S. economic situation slowly recovers, the growth of the U.S. luxury goods market is expected to be more positive (Silverstein, 2012). In line with this issue, luxury retailers are well advised to understand the U.S. consumers’ attitude towards luxury goods and purchase intent and the differences and similarities ...


Website Environmenal Cues: How Do They Work In Online Apparel Shopping?, Eunju Yoon, Rita C. Kean, Young Ha Jan 2013

Website Environmenal Cues: How Do They Work In Online Apparel Shopping?, Eunju Yoon, Rita C. Kean, Young Ha

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In spite of the remarkable growth in online apparel sales, the absence of physical examination before purchasing can be percieved risk in online apparel shopping. To reduce the risks and enhance online consumers' shopping experiences, it is valuable to study the significance of website enviroment on consumer response behaviors. Therefore, the main purpose of this study was to examine the effects of website enviromental cues on the consumer's two dimensins of attitudes (i.e. hedonic and utilitarian) that, in turn influence their response behaviors (i.e., satisfaction and purchase intention).


An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu Jan 2013

An Examination Of Male Consumers’ Attitude Toward Using Fit Mass-Customizationand Intention Of Buying Fit Mass-Customized Apparel, Jung-Ha Yang, Jessie Chen-Yu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purposes of the current study are (a) to develop a framework to examine the factors that influence consumer attitude toward using fit MC and intention of buying fit masscustomized apparel, and (b) to identify the characteristics of male consumers who have a greater intention of buying fit mass-customized apparel. Based on the purposes of the study, a conceptual model was developed through the integration of the Theory of Planned Behavior (Ajzen, 1991), Technology Acceptance Model (Davis, 1989), and previous propositions and study findings, and was used as the framework of the research.