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Full-Text Articles in Art and Design

The Impact Of Hair On African American Women’S Collective Identity Formation, Ashley R. Garrin, Sara B. Marcketti Dec 2017

The Impact Of Hair On African American Women’S Collective Identity Formation, Ashley R. Garrin, Sara B. Marcketti

Apparel, Events and Hospitality Management Publications

The Black Pride and Power Movements of the 1960s and 1970s changed the aesthetic of the larger African American community, promoting self-affirmation and reclaiming African pride. As individuals engaged in the movement, they began to internalize new meanings and understandings of themselves, leading to self-transformation and collective identity that promoted the specific political ideology and agenda of the group. In this research, the lived experiences of African American women who were emerging adults (ages 18–25) during the Civil Rights Movement from 1960 to 1974 were examined, through in-depth interviews, to understand their experiences with wearing natural hairstyles during this ...


Numerical Simulation Of Heat Stress In Chemical Protective Clothing, Jie Yang, Guowen Song, Liwen Wang, Yun Su, Chunhui Xiang Aug 2017

Numerical Simulation Of Heat Stress In Chemical Protective Clothing, Jie Yang, Guowen Song, Liwen Wang, Yun Su, Chunhui Xiang

Apparel, Events and Hospitality Management Publications

The aim of the paper is to predict heat stress of human wearing chemical protective clothing (CPC). A proposed human thermal model was applied to simulate the core and skin temperatures with inputs of human activity level, clothing properties, and environmental conditions. Manikin tests were conducted to measure the thermal insulation and evaporative resistance of clothing which were two important inputs of the thermal model. The core temperature was predicted as an indicator of heat stress to evaluate the maximum exposure time. The effects of ambient temperature, relative humidity, and metabolic rate on core temperature, skin temperature, and maximum exposure ...


Meaning And Symbolism In Bridal Costumes In Western Saudi Arabia, Wijdan A. Tawfiq, Sara B. Marcketti Jul 2017

Meaning And Symbolism In Bridal Costumes In Western Saudi Arabia, Wijdan A. Tawfiq, Sara B. Marcketti

Apparel, Events and Hospitality Management Publications

The western region of Saudi Arabia has its own unique traditional bridal garments. Little is known about these bridal costumes because they are handmade by a few families in the region. The purpose of this study was to investigate the history, significance, and meaning of the Hijazi bridal costumes. Symbolic interactionism was the theoretical starting point of this study. Qualitative data were collected via in-depth interviews from 22 married Saudi women. A purposive, snowball sampling strategy was used. The data were analyzed using the Miles and Huberman process. Four key themes emerged including (a) physical appearance and process of wearing ...


Relationships Between Creativity And Its Antecedents Before And After Training: The Role Of Risk-Taking And Past Creative Experience, Anna Perry, Elena E. Karpova Jun 2017

Relationships Between Creativity And Its Antecedents Before And After Training: The Role Of Risk-Taking And Past Creative Experience, Anna Perry, Elena E. Karpova

Apparel, Events and Hospitality Management Publications

This research examined the effects of past creative experience and attitude toward risk-taking on creativity before and after training. College students enrolled in a creativity course participated in the study. Creativity was assessed by independent experts and self-assessed by the participants. Based on the results, an inverted U-shape relationship was proposed between (a) past creative experience and risk-taking, and (b) risk-taking and self-assessed creativity. Risk-taking was related to self-assessed creativity before and after the training, but not expert-assessed creativity. Past creative experience was not related to creativity, self and expert-assessed, before and after the training.


Effect Of Configuration Of Protective Fabrics On Thermal Protective Performance Under Steam Exposure, Yun Su, Rui Li, Guowen Song, Jun Li Jan 2017

Effect Of Configuration Of Protective Fabrics On Thermal Protective Performance Under Steam Exposure, Yun Su, Rui Li, Guowen Song, Jun Li

Apparel, Events and Hospitality Management Publications

A novel steam simulator was employed in this study to evaluate thermal protective performance of protective clothing while exposing to steam hazard. Single- and double-layer fabric systems were selected, and different configurations of moisture barrier were exposed to steam hazard for investigating the effect of configuration of protective fabrics on the thermal protective performance. The skin bio-heat transfer and Henriques burn integral models were used to predict the required times to reach 2nd and 3rd degree skin burn. The results demonstrated that the thermal protective performance of protective clothing under steam exposure was determined by the air permeability, the thickness ...


Creativity Of Images: Using Digital Consensual Assessment To Evaluate Mood Boards, Charles Freeman, Sara B. Marcketti, Elena E. Karpova Jan 2017

Creativity Of Images: Using Digital Consensual Assessment To Evaluate Mood Boards, Charles Freeman, Sara B. Marcketti, Elena E. Karpova

Apparel, Events and Hospitality Management Publications

Mood boards are used frequently in design and product development as well as in academic courses related to fashion design. However objectively evaluating the creativity of fashion design mood boards is often difficult. Therefore, the purpose of this investigation is to examine reliability of a digital consensual assessment instrument measuring creativity, using expert (from related domains) and non-expert raters (students). Creativity measures were compared with the mood board themes to further investigate any relationships between mood board types and the consensual assessment. Independent samples t test comparing group means indicated expert raters evaluated the mood boards significantly higher in creativity ...


Application Of Waterproof Breathable Fabric In Thermal Protective Clothing Exposed To Hot Water And Steam, Y. Su, Rui Li, Guowen Song, J. Li Jan 2017

Application Of Waterproof Breathable Fabric In Thermal Protective Clothing Exposed To Hot Water And Steam, Y. Su, Rui Li, Guowen Song, J. Li

Apparel, Events and Hospitality Management Publications

A hot water and steam tester was used to examine thermal protective performance of waterproof and breathable fabric against hot water and steam hazards. Time to cause skin burn and thermal energy absorbed by skin during exposure and cooling phases was employed to characterize the effect of configuration, placing order and properties of waterproof and breathable fabric on the thermal protective performance. The difference of thermal protective performance due to hot water and steam hazards was discussed. The result showed that the configuration of waterproof and breathable fabric presented a significant effect on the thermal protective performance of single- and ...


A Needs Assessment For An Apparel Augmented Reality Application, Fatma Baytar, Te-Lin Chung Jan 2017

A Needs Assessment For An Apparel Augmented Reality Application, Fatma Baytar, Te-Lin Chung

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Augmented reality (AR) is an interactive technology that integrates computer-generated sensory information to a physical environment in real time (Lee, 2012). Major apparel retailers continually test AR's potential for in-store shopping (Davies, 2015). Since designing such technology requires large amount of investment; developers need to create better fitting applications. Therefore, the purpose of our study was to understand how consumers would use an AR application to make decisions, and their preferences concerning the usability of the AR. We interviewed with 17 female and three male participants. Qualitative data themes were grouped around Usability ,Usefulness, Garment attributes, and Psychological reactions ...


Predicting Consumers' Apparel Purchase Decisions From Brain Activity Patterns, Tun-Min (Catherine) Jai Jan 2017

Predicting Consumers' Apparel Purchase Decisions From Brain Activity Patterns, Tun-Min (Catherine) Jai

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Often times, apparel purchase involves evaluating the tradeoff between the pleasure of acquiring a preferred product and the pain of paying money for it. The actions driven by the valence from the tradeoff can trigger two types of behaviors: buy (approach) and not buy (avoidance). The present results suggest that apparel purchase decisions can be predicted with high accuracy using brain activity patterns arising during the product evaluation process. There is a lack of studies aimed at predicting consumers' purchase decisions conducted in apparel shopping context, in which, haptic information is an important element for decision making. Remarkably, the most ...


Women's Motivations To Sew Clothing For Themselves, Addie Martindale, Ellen Mckinney Jan 2017

Women's Motivations To Sew Clothing For Themselves, Addie Martindale, Ellen Mckinney

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Participation in home sewing sewing is undergoing a resurgence in participation with a growing number of women choosing to sew their garments instead of buying readily available fast fashion. The purpose of this grounded theory study was to understand the current motivations of an ethnically diverse sample of women who sew garments for themselves. The in-depth interview data from 15 interviews revealed personal fulfillment to be the overarching reason for their sewing participation. Personal fulfillment was achieved through investment, control, and empowerment that provided the women with accomplishment, a creative outlet, and stress relief. Theoretical perspectives of prosumerism, craft consumer ...


Plausible Vs. Implausible Tensile Price Claim: Selective Accessibility Model Approach, Jung Eun Lee Jan 2017

Plausible Vs. Implausible Tensile Price Claim: Selective Accessibility Model Approach, Jung Eun Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Given three types of tensile price claims (TPCs; Save 30% or more, Save up to Y%, and Save 30-Y%), when Y is a plausible discount (60%), the results showed that max expected price discount (EPD) was lower and perceived savings and price fairness were higher for the TPC stating a min savings than one that states a max or a range of savings. In contrast, when the Y% is implausible (90%), the consumers' EPD was not adjusted depending on the TPC, resulting in no difference in perceptions of price discount across the different types of TPCs. If high and plausible ...


Effect Of Humanlikeness On Satisfaction With The Recommender System: Expectancy-Disconfirmation Model Perspective, Claire Haesung Whang, Hyunjoo Im Jan 2017

Effect Of Humanlikeness On Satisfaction With The Recommender System: Expectancy-Disconfirmation Model Perspective, Claire Haesung Whang, Hyunjoo Im

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Recommender system is a service agent that provides personalized recommendations based on customers' past behavioral data and general product information. This agent takes the role of salesperson in online shopping by providing necessary information to assist customers to fulfill their shopping goal. As salesperson's advice and assistance is important for customers' satisfaction, how much recommender system is perceived as a human (like a salesperson) was expected to be an important predictor of satisfaction. Using expectancy-disconfirmation theory, this study was designed to investigate the relationships between consumers' personality traits, their perception of humanlikeness of RS, and cognitive and affective satisfaction ...


The Future Of Luxury, Jana Marie Hawley, Nancy Cassill, Kristie Mcgowan Jan 2017

The Future Of Luxury, Jana Marie Hawley, Nancy Cassill, Kristie Mcgowan

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Seminar Session to Critically Think about the Future of the Luxury Industry


Inter-Generational Mentorship Workshop, Jung Eun Ha-Brookshire, Nancy Rudd, Kristen Morris, Tameka Ellington, Lynn Boorady Jan 2017

Inter-Generational Mentorship Workshop, Jung Eun Ha-Brookshire, Nancy Rudd, Kristen Morris, Tameka Ellington, Lynn Boorady

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Overall, over 35 people participated in the workshop and we had inspiring conversations while learning about different phases of academic careers. Several members commented after the workshop that we need more conversations or opportunities like this. And, the majority of the participants, a total of 27, stated that they want to be mentors for others based on the experiences we had during the 2017 workshop. To respond to such requests, our group proposed (a) to write a newsletter with the summary of the 2017 workshop discussion over the 2018 calendar year to further disseminate our conversations with the rest of ...


The Role Of Regulatory Focus And Fit In Attribute-Based Evaluation Of Apparel Products, Jonghan Hyun Jan 2017

The Role Of Regulatory Focus And Fit In Attribute-Based Evaluation Of Apparel Products, Jonghan Hyun

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study is to investigate the role of regulatory focus and fit in evaluation of apparel products bearing certain attributes. Our findings suggest that promotion-focused consumers attach more value to apparel products bearing attractive attributes, whereas prevention-focused consumers attach more value to apparel products bearing must-be attributes.


Make Or Buy? The Development Of A Consumer Decision Process Model For Home Sewers, Addie Martindale, Ellen Mckinney Jan 2017

Make Or Buy? The Development Of A Consumer Decision Process Model For Home Sewers, Addie Martindale, Ellen Mckinney

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

A growing interest in women sewing clothing for themselves provides a unique opportunity to understanding home sewer's evaluation of alternatives to sew or buy to fulfill perceived clothing needs. Academic research has yet to explore the consumption process undergone when purchasing materials to sew clothing. The Consumer Decision Process by Engel, Blackwell, & Minard (1995) was used as the foundation to develop a home sewer's clothing consumer decision process model. The newly developed model includes factors that are not considered in the traditional model: time, skills, cost, and product availability. It also depicts the two stages of consumption and ...


Scottish Kiltmaking: Knowledge, Practice, And Potential For Protected Geographic Indication, David Loranger Jan 2017

Scottish Kiltmaking: Knowledge, Practice, And Potential For Protected Geographic Indication, David Loranger

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The Scottish kilt is one of the world's most renowned cultural garments, and the Highland Dress industry contributes £350 million annually to the Scottish apparel industry ("Licensed to Kilt," 2009). However, outsourcing and deceptive marketing tactics have negatively impacted the kiltmaking industry (XXX, 2014). The purpose of this dissertation study was to investigate Scottish kiltmakers' knowledge and experiences as a basis for industry protection. A qualitative, phenomenological method employed interviews, observations, video and artifact analysis, and prototyping to understand participant's (n=17) experiences with learning and practicing kiltmaking. Findings indicated that: (a) kiltmakers' experience life-long learning through ...


Fashion And Anti-Fashion Among Holdeman Mennonite Women, Linda Arthur Bradley Jan 2017

Fashion And Anti-Fashion Among Holdeman Mennonite Women, Linda Arthur Bradley

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Since their origin in the Protestant Reformation of the sixteenth century, most Mennonite sects historically favored plain dress as a form of anti-fashion (Gingerich, 1966; Scott, 1986, Graybill, 2002), although that is less important for the more liberal Mennonite groups today. It is still vitally important to the Holdeman Mennonites, who are among the most conservative of the Mennonite groups. Formally known as the Church of God in Christ, Mennonite (CGCM), this Mennonite sect originated in 1859 when John Holdeman and his followers broke off from the Old Order Mennonites who they felt had strayed from the right path. They ...


Cultural Influences On Clothing Preferences Among African Immigrant Women In The Us, Jane Andayi Opiri, Laurel Romeo Jan 2017

Cultural Influences On Clothing Preferences Among African Immigrant Women In The Us, Jane Andayi Opiri, Laurel Romeo

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

African immigrants are a major growing consumer market that retailers cannot ignore. The purpose of this study was to examine the influence of culture on the clothing preferences of African immigrant women in the US. Berry's (1997) Acculturation framework was used for this study. A purposive sample of African immigrant women, participated in this study. Data were analyzed using descriptive statistics, ANOVA and Chi Square. Results revealed that there is a relationship between the length of stay in the US with religious value, price value, social value, and preference for clothing style. In addition, the women would not buy ...


Millennial Men's Shopping Orientation For Apparel: Comparison Of Korean And American Consumers, Siwon Cho Jan 2017

Millennial Men's Shopping Orientation For Apparel: Comparison Of Korean And American Consumers, Siwon Cho

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of the study was (1) to determine the important shopping orientations of millennial men in apparel purchase; (2) to examine differences in shopping orientations between Korean and American millennial men. Results indicate that quality is the most important shopping orientation among millennial men regardless of culture. American respondents showed higher mean scores than Korean respondents in other shopping orientations. The second most important shopping orientation was convenience among American respondents, while it was brand-consciousness among Korean respondents. Fashion-consciousness was an important shopping orientation for both respondents, but recreation was the lowest scored shopping orientation. Discussion and practical implications ...


Exploring Sociology Of Consumption Of Wedding Dress Rentals In Thailand, Sasikarn Chatvijit Cook, Seoha Min Jan 2017

Exploring Sociology Of Consumption Of Wedding Dress Rentals In Thailand, Sasikarn Chatvijit Cook, Seoha Min

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study employed in-depth interview and observation methods to gain Thai consumers' subjective experiences and an understanding about factors affecting renting decision processes in the wedding dress rental context. Findings demonstrate that Thai consumers' five-step decision making process in renting is influenced by sociology of consumption (i.e., cultural values, institution, and norms imposed by institutions) that consumers acknowledge and comply. Shared beliefs in Thai culture affect individuals' actions or use of resources to achieve their goals. This study significantly contributes to the body of literature in product renting decision-making process and extends these findings to include renting decision by ...


An Empirical Study On Chinese Adolescents' Fashion Involvement, Jin Su, Xiao Tong Jan 2017

An Empirical Study On Chinese Adolescents' Fashion Involvement, Jin Su, Xiao Tong

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The research fills the literature gap by utilizing the theories of consumer socialization, the theory of the "extended self" and fashion clothing perspectives in the context of China's adolescents.


Bring The Real-World Digital Marketing Experience To Classroom: Google Online Marketing Challenge, Tun-Min (Catherine) Jai Jan 2017

Bring The Real-World Digital Marketing Experience To Classroom: Google Online Marketing Challenge, Tun-Min (Catherine) Jai

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Experiential learning is a process of learning through experience and reflection. It is different from the traditional didactic learning, in which students read or are told about others' experiences of the subject. In many university classrooms, faculty members have incorporated hands-on projects to stimulate learning experience. However, experience doesn't always lead to experiential learning. A well-designed experiential learning can produce benefits such as 1) enhancing deep learning, 2) ensuring engagement, and 3) developing employable skills. The students who enrolled in an advanced e-Commerce course participated in the Google Online Marketing Challenge (GOMC), in which each team used $250 provided ...


Reviving The Development Of Hypermedia Resources For Historic Dress Courses, Samantha White, Genna Reeves-Dearmond Jan 2017

Reviving The Development Of Hypermedia Resources For Historic Dress Courses, Samantha White, Genna Reeves-Dearmond

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this paper is to revive the dormant discussion about hypermedia resources for historic dress courses. We argue that hypermedia resources, and image-based resources in particular, should be developed and utilized by instructors to assist students in mastering content. A website containing historic dress hypermedia resources was developed by the authors because it is important to begin the revival. Forty-two students in the Fall 2016 historic dress course at a Midwestern university had the opportunity to use the hypermedia resource and provide qualitative feedback. Initial review of the data has indicated that students found the website and the ...


That's A Wicked Looking Tater: An Interdisciplinary Approach To Solving 'Wicked' Agricultural Issues Using Fashion Product Development., Charles Freeman, Stephen Meyers, Eric Hill, Laura Downey Jan 2017

That's A Wicked Looking Tater: An Interdisciplinary Approach To Solving 'Wicked' Agricultural Issues Using Fashion Product Development., Charles Freeman, Stephen Meyers, Eric Hill, Laura Downey

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The Sweet Potato Innovation Challenge (SPIC) is a USDA funded project that combines Extension outreach, teaching, and research to find tangible solutions to a wicked problem directly affecting agriculture producers. As part of the campus-wide innovation challenge, a course offered in fashion product development focused on learning and applying various design processes to create an innovative solution to the cull sweet potato issue.


Student Identification Of Societal And Fashion Trends Through Blogs, Jennifer Jorgensen Jan 2017

Student Identification Of Societal And Fashion Trends Through Blogs, Jennifer Jorgensen

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Students in a senior-level capstone course analyzed the influence that bloggers have on societal and fashion trends. The Blog Analysis for Underlying Trends assignment had two main objectives, which were to 1) use critical thinking skills to create relevant relationships between popular blog content and societal trends, and 2) to use problem-solving skills to consider the authenticity of blog content. Based on open-ended responses from students over two course offerings, two themes emerged, which were Be Cautious of Sponsored Posts and Blogger Relevance in Societal Trends. Students were surprised to determine that bloggers have an influence over societal and fashion ...


Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis Jan 2017

Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Learning styles are important for instructors to understand to enhance student learning. The purpose of this research was to examine learning styles among undergraduate students enrolled in fashion classes. The research questions were; Among students enrolled in fashion classes how do VARK (Visual, Aural, Reading/Writing, and Kinesthetics) scores vary by: 1) region (Midwest, Northeast)? 2) level in school (Freshman, Sophomore, Junior, Senior)? and 3) major (Apparel Design, Fashion Merchandising, Double Major, and Fashion Minor)? The results demonstrated students enrolled in fashion courses were kinesthetic in learning style. Region influenced learning style and students earning a fashion minor had low ...


Sharing Strategies Of Teaching An Introductory Textile Course, Jessie Chen-Yu Jan 2017

Sharing Strategies Of Teaching An Introductory Textile Course, Jessie Chen-Yu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this abstract is to share some of the strategies that I use in teaching the lecture part of the introductory textile course and to offer some teaching tactics for colleagues in ITAA who also teach this course. I share my experiences in five areas: (a) determine the proper amount of course contents and amount of information in each exam; (b) develop an organized class-note package with filling-the-blank spaces; (c) utilize visual aids; (d) provide an in-class group assignment for extra credits; (e) improve an academic course is a continuous process.


Consumers' Negative Electronic Word Of Mouth: Non-Complainers, Bad-Mouthers, Dissatisfied Complainers, And Satisfied Complainers, Sanga Song, Hyunjoo Im Jan 2017

Consumers' Negative Electronic Word Of Mouth: Non-Complainers, Bad-Mouthers, Dissatisfied Complainers, And Satisfied Complainers, Sanga Song, Hyunjoo Im

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Current literature on negative electronic word of mouth (e-WOM) points out that spreading a dissatisfying purchase experience on the Internet is a public action, and it can occur without redress-seeking. Some consumers immediately turn to retailers' websites or review websites to post negative reviews without contacting the retailer to seek remedies, redress or restitution. However, it is necessary to encourage consumers to seek redress so that the retailers receive opportunities to address and solve the issues. Therefore, the purpose of the study is to identify factors influencing customers' redress-seeking and negative e-WOM behaviors. This study identified four types of dissatisfied ...


Rethinking Soft Goods Design Education, Susan L. Sokolowski Jan 2017

Rethinking Soft Goods Design Education, Susan L. Sokolowski

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

According to Merriam-Webster (2017), soft goods are items that are not durable, ones made of textile products. For most of us, when we think of soft goods, we think of sewn items like apparel. In the past, professors relied on students learning basic soft goods/sewing skills from their parents, in home economics classes or through clubs like 4H. From there, those basic skills were enhanced during the students' university design educational experience. However, today's university students are entering without any skills, due to the decline of learning opportunities. Students have no fundamental context regarding soft goods. They do ...