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Full-Text Articles in Arts and Humanities

Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey May 2017

Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey

Honors Scholar Theses

Due to globalization, multinational companies are increasingly cognizant of the language used in marketing materials. The growing Hispanic population in the U.S. and the increasing desire to learn and consume English in Spain makes marketers think twice about how they use language. This research is multi-method, using in-depth interviews and an experiment to learn more about how languages are used in advertisements to target monolingual and bilingual consumers within a country, and how consumers respond to monolingual and bilinguals advertisements.

I started by interviewing two marketing managers with experience in bilingual advertising in various media to better understand their ...


Interpreting, Stephanie Jo Kent Aug 2014

Interpreting, Stephanie Jo Kent

Doctoral Dissertations

What do community interpreting for the Deaf in western societies, conference interpreting for the European Parliament, and language brokering in international management have in common? Academic research and professional training have historically emphasized the linguistic and cognitive challenges of interpreting, neglecting or ignoring the social aspects that structure communication. All forms of interpreting are inherently social; they involve relationships among at least three people and two languages. The contexts explored here, American Sign Language/English interpreting and spoken language interpreting within the European Parliament, show that simultaneous interpreting involves attitudes, norms and values about intercultural communication that overemphasize information and ...


Clp Information 2013, Terry Novak Jun 2013

Clp Information 2013, Terry Novak

The Collaborative Learning Program

Document includes CLP mission statement, background, cohort structure, special events and professional development opportunities available to faculty.


Clp Faculty, Terry Novak Jan 2013

Clp Faculty, Terry Novak

The Collaborative Learning Program

List of faculty participating in the Collaborative Learning Program for the 2013-2014 academic year.


Shaping A Functional And Sustainable Biofuels Industry Through Bridging Industrial Needs With Farmer Production Capabilities, Richard M. Cruse, James Richardson, Carl Herndl, Mack C. Shelley Ii, Elena Yu Polush, Brent H. Shanks, Carl Roberts Jan 2010

Shaping A Functional And Sustainable Biofuels Industry Through Bridging Industrial Needs With Farmer Production Capabilities, Richard M. Cruse, James Richardson, Carl Herndl, Mack C. Shelley Ii, Elena Yu Polush, Brent H. Shanks, Carl Roberts

Leopold Center Completed Grant Reports

In order for the biofuels industry to survive and succeed, it will need the cooperation of Iowa farmers to supply biomass. Farmers have concerns about production that need to be addressed in order to create a sustainable industry.


Introducing Change: A Rhetorical Analysis Of The Early Communications In Mergers And Acquisitions , Janel M. Bloch Jan 2000

Introducing Change: A Rhetorical Analysis Of The Early Communications In Mergers And Acquisitions , Janel M. Bloch

Retrospective Theses and Dissertations

Change and uncertainty are integral elements of any organization, yet they are not easy to face and they elicit a wide range of responses among organizational members. This study uses a rhetorical approach to examine the communications directed to employees in one type of organizational change---mergers and acquisitions;Based on a review of the mergers and acquisitions, management, organizational behavior, and rhetoric and professional communication literature, I identify four major rhetorical challenges that need to be addressed in the early communications in mergers and acquisitions: setting the stage for cultural change, addressing emotions, dealing with uncertainty, and building an identity ...


Knowing Each Other's Minds: Japanese And American Experts Share Knowledge , Lee Stanley Tesdell Jan 1999

Knowing Each Other's Minds: Japanese And American Experts Share Knowledge , Lee Stanley Tesdell

Retrospective Theses and Dissertations

International communication is often examined through the lens of miscommunication and grounded in the simplistic notion that effective international communication requires learning culture-wide rules. Culture-wide generalizations, however, don't work beyond the most elementary level. In fact, international communication is often characterized by understanding rather than miscommunication---knowledge sharing that may be influenced by interlocutors having similar knowledge and common purposes;Here I explore the question of what contributes to the ability of technical experts from different cultures to communicate with each other. I analyzed transcripts of face-to-face meetings between a Japanese Ministry of Agriculture official, Tatsuya Go, and six Iowa ...


Workplace Genres: A Sociohistorical Study Of Communicative Practices In A Production Company , Mark Randol Zachry Jan 1998

Workplace Genres: A Sociohistorical Study Of Communicative Practices In A Production Company , Mark Randol Zachry

Retrospective Theses and Dissertations

Studies of communication in the workplace have traditionally addressed a limited set of formal texts (e.g., memos, proposals, procedures) and described how those texts circulate in more or less predictable systems. Consequently, many of our assumptions about professional communication activities depend on simple transactional or rhetorical models that do not take into account historical factors and conceptualize too narrowly;This study addresses social and historical variation in a single company's communicative habits from 1920 until 1985 to illustrate how rhetorical performances in the workplace operate in complex networks of activity. This study challenges formalist conceptions of professional communication ...


Articulating Webspace: An Articulation Theory Approach To Analyzing Web Development, Steve Wen Chu Jan 1998

Articulating Webspace: An Articulation Theory Approach To Analyzing Web Development, Steve Wen Chu

Retrospective Theses and Dissertations

In this thesis, I argue that scholars and practitioners in professional communication can better understand Web development by analyzing how development practices are articulated to the narratives of the organization in which a Web project takes place. My thesis seeks to answer these two questions: How is the Web development process informed or improved by viewing the Web as a dynamic social space and linking that process to its specific set of circumstances, or conjunctures? How is the concept of Webspace instantiated in a Web development project? To answer these questions, I analyzed the development process of a Web project ...


Development Of An International Written Communication Audit , Carol Christine Leininger Jan 1996

Development Of An International Written Communication Audit , Carol Christine Leininger

Retrospective Theses and Dissertations

Although localization, internationalization, and globalization efforts to meet international customers' product and information needs are accepted strategies in the US computer industry, the needs of second language (L2) English speakers are less directly addressed in the international workplace. Application of strategies similar to these three technical communication strategies may benefit international workplace communication;The international writing approaches represented by these three communication strategies are related to the global management strategies of organizations (e.g., ethnocentric, polycentric, geocentric). This categorization, based on Perlmutter and Hedlund, considers organizations' strategic missions and can be used to align management strategies with international writing approaches ...


Visual Considerations When Designing Publications Featuring And Targeting Minority Students: A Study Of Minority Representation In College And University Recruitment Material, Lucretia Orlantha Carter Jan 1996

Visual Considerations When Designing Publications Featuring And Targeting Minority Students: A Study Of Minority Representation In College And University Recruitment Material, Lucretia Orlantha Carter

Retrospective Theses and Dissertations

No abstract provided.


Hasn't The Time Come To Close Cultural Gaps?: Visual Perceptions Of Asian And American Students Through A User-Test On The Eudora Pro Software Icons, Nu-Ree Hwang Jan 1996

Hasn't The Time Come To Close Cultural Gaps?: Visual Perceptions Of Asian And American Students Through A User-Test On The Eudora Pro Software Icons, Nu-Ree Hwang

Retrospective Theses and Dissertations

No abstract provided.


Reviewers And Workplace Writing: A Study Of Comments Intended To Guide Revision Using A Reviewer Profile Scale And A Comment Categorization Matrix, Christianna Irene Connell White Jan 1995

Reviewers And Workplace Writing: A Study Of Comments Intended To Guide Revision Using A Reviewer Profile Scale And A Comment Categorization Matrix, Christianna Irene Connell White

Retrospective Theses and Dissertations

No abstract provided.


Important Factors In The Technical Proposal Process According To Engineering Faculty, Janet Louise Nieland Renze Jan 1995

Important Factors In The Technical Proposal Process According To Engineering Faculty, Janet Louise Nieland Renze

Retrospective Theses and Dissertations

No abstract provided.


The Process Of Writing And Designing The Automated Underwriting System (Aus) User Manual , Maureen Therese Dostert Jan 1994

The Process Of Writing And Designing The Automated Underwriting System (Aus) User Manual , Maureen Therese Dostert

Retrospective Theses and Dissertations

No abstract provided.


What Is The Ideal English Curriculum For An African American Student In The Summer Enrichment Program?, Barbara Ann Barnes Jan 1994

What Is The Ideal English Curriculum For An African American Student In The Summer Enrichment Program?, Barbara Ann Barnes

Retrospective Theses and Dissertations

No abstract provided.


A Human Activity Approach To Software Localization, Bao-Tong Gu Jan 1994

A Human Activity Approach To Software Localization, Bao-Tong Gu

Retrospective Theses and Dissertations

No abstract provided.


Environmental Risk Communication As A Collaborative Process: Guidelines For The Technical Writer, Tania Lee Harrison Jan 1993

Environmental Risk Communication As A Collaborative Process: Guidelines For The Technical Writer, Tania Lee Harrison

Retrospective Theses and Dissertations

No abstract provided.


An Examination Of Linguistic Politeness Strategies In Computer-Mediated Communication, Rockie Lyons Beaman Jan 1992

An Examination Of Linguistic Politeness Strategies In Computer-Mediated Communication, Rockie Lyons Beaman

Retrospective Theses and Dissertations

No abstract provided.


Current Discourse Production Approaches: The Need For Multiple Points Of View, Gordon Joseph Mason Jan 1989

Current Discourse Production Approaches: The Need For Multiple Points Of View, Gordon Joseph Mason

Retrospective Theses and Dissertations

No abstract provided.


Americanization At The Factory Gate, Gerd Korman Apr 1965

Americanization At The Factory Gate, Gerd Korman

Articles and Chapters

[Excerpt] In the decade of World War I the militant wing of the Americanization movement tried to impose its solutions for national vigor and harmony upon welfare and safety programs designed to make industrial relations less exploitive and wasteful. Convinced that the teaching of English and civics was essential for the nation's welfare, militant Americanizers used the war in Europe to launch a campaign for disciplining the loyalties and languages of America's immigrant. This crusade brought them to factories employing large numbers of newcomers. They tried to make existing welfare and safety programs instruments of their crusade and ...