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Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin Jan 2012

Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: While children's magazines 'blur the lines' between editorial content and advertising, this medium has escaped the calls for government restrictions that are currently associated with food advertisements aired during children's television programming. The aim of this study was to address significant gaps in the evidence base in relation to commercial food messages in children's magazines by systematically investigating the nature and extent of food advertising and promotions over a 12-month period. Method: All issues of Australian children's magazines published in the calendar year 2009 were examined for references to foods or beverages. Results: Approximately 16 ...


Online Advertising: Examining The Content And Messages Within Websites Targeted At Children, Lisa Kervin, Sandra C. Jones, Jessica Mantei Jan 2012

Online Advertising: Examining The Content And Messages Within Websites Targeted At Children, Lisa Kervin, Sandra C. Jones, Jessica Mantei

Faculty of Health and Behavioural Sciences - Papers (Archive)

It is recognised that from a young age children spend considerable portions of their leisure time on the Internet. In Australia a number of child-targeted magazines have associated websites, which have high and ever-increasing readership. We do not yet know the impact of this medium upon children. Overt advertising is evident on webpages, but so too are hidden advertisements in the written text, images and games. This material usually does not comply with existing broadcasting codes of practice for mainstream advertising. This article examines the instances of overt and covert advertisements for food within three websites monitored over a 12-month ...


Poor Food And Nutrient Intake Among Indigenous And Non-Indigenous Rural Australian Children, Josephine D. Gwynn, Victoria M. Flood, Catherine A. D'Este, John R. Attia, Nicole Turner, Janine Cochrane, Jimmy Chun Yu Louie, John H. Wiggers Jan 2012

Poor Food And Nutrient Intake Among Indigenous And Non-Indigenous Rural Australian Children, Josephine D. Gwynn, Victoria M. Flood, Catherine A. D'Este, John R. Attia, Nicole Turner, Janine Cochrane, Jimmy Chun Yu Louie, John H. Wiggers

Faculty of Health and Behavioural Sciences - Papers (Archive)

BACKGROUND: The purpose of this study was to describe the food and nutrient intake of a population of rural Australian children particularly Indigenous children. Participants were aged 10 to 12 years, and living in areas of relative socio-economic disadvantage on the north coast of New South Wales. METHODS: In this descriptive cross-sectional study 215 children with a mean age of 11.30 (SD 0.04) years (including 82 Indigenous children and 93 boys) completed three 24-hour food recalls (including 1 weekend day), over an average of two weeks in the Australian summer of late 2005. RESULTS: A high proportion of ...


Effectiveness Of Home Based Early Intervention On Children's Bmi At Age 2: Randomised Controlled Trial, Li Ming Wen, Louise A. Baur, Judy M. Simpson, Chris Rissel, Karen Wardle, Victoria M. Flood Jan 2012

Effectiveness Of Home Based Early Intervention On Children's Bmi At Age 2: Randomised Controlled Trial, Li Ming Wen, Louise A. Baur, Judy M. Simpson, Chris Rissel, Karen Wardle, Victoria M. Flood

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objectives: To assess the effectiveness of a home-based early intervention on children’s BMI at age two. Design: Randomised controlled trial Setting: The Healthy Beginnings Trial was conducted in socially and economically disadvantaged areas of Sydney, Australia during 2007-2010. Participants: A total of 667 first-time mothers and their infants. Intervention: The intervention consisted of eight home visits from specially trained community nurses delivering a staged home-based intervention, one in the antenatal period, and seven at 1, 3, 5, 9, 12, 18 and 24 months after birth. Timing of the visits was designed to coincide with early childhood developmental milestones. Main ...


Relationship Between Breast-Feeding And Adiposity In Infants And Pre-School Children, Bamini Gopinath, Indhu Subramanian, Victoria M. Flood, Louise A. Baur, Natalie Pfund, George Burlutsky, Paul Mitchell Jan 2012

Relationship Between Breast-Feeding And Adiposity In Infants And Pre-School Children, Bamini Gopinath, Indhu Subramanian, Victoria M. Flood, Louise A. Baur, Natalie Pfund, George Burlutsky, Paul Mitchell

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objectives: We aimed to establish associations of duration of breast-feeding with mean BMI and waist circumference, as well as the likelihood of being overweight/ obese, during early childhood. Design: Cross-sectional, population-based study. Height, weight and waist circumference were measured and BMI calculated. Interviewer-administered questionnaire determined whether the child was ever breast-fed and the duration of breast-feeding. Setting: Sydney, Australia. Subjects: Infants and pre-school children (n 2092) aged 1-6 years were examined in the Sydney Paediatric Eye Disease Study during 2007-2009. Results: Of the children aged 1-6 years, 1270 had been breast-fed compared with 822 who were never breast-fed. After multivariable ...


The Impact Of Complex Survey Design On Prevalence Estimates Of Intakes Of Food Groups In The Australian National Children's Nutrition And Physical Activity Survey, Sandy Burden, Yasmine Probst, David G. Steel, Linda C. Tapsell Jan 2012

The Impact Of Complex Survey Design On Prevalence Estimates Of Intakes Of Food Groups In The Australian National Children's Nutrition And Physical Activity Survey, Sandy Burden, Yasmine Probst, David G. Steel, Linda C. Tapsell

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Using Interviews And Peer Pairs To Better Understand How School Environments Affect Young Children's Playground Physical Activity Levels: A Qualitative Study, Anne-Maree Parrish, Heather Yeatman, Donald Iverson, Ken Russell Jan 2012

Using Interviews And Peer Pairs To Better Understand How School Environments Affect Young Children's Playground Physical Activity Levels: A Qualitative Study, Anne-Maree Parrish, Heather Yeatman, Donald Iverson, Ken Russell

Faculty of Health and Behavioural Sciences - Papers (Archive)

School break times provide a daily opportunity for children to be active; however, research indicates this time is underutilized. Reasons for low children’s playground activity levels have primarily focused on physical barriers. This research aimed to contribute to physical environmental findings affecting children’s playground physical activity levels by identifying additional variables through the interview process. Thirteen public schools were included in the sample (total 2946 children). Physical activity and environmental data were collected over 3 days. Environmental variables were manually assessed at each of the 13 schools. Observational data were used to determine which three schools were the ...


Dietary Glycaemic Index And Glycaemic Load Among Australian Children And Adolescents, Jimmy Chun Yu Louie, Anette E. Buyken, Kristina Heyer, Victoria M. Flood Jan 2011

Dietary Glycaemic Index And Glycaemic Load Among Australian Children And Adolescents, Jimmy Chun Yu Louie, Anette E. Buyken, Kristina Heyer, Victoria M. Flood

Faculty of Health and Behavioural Sciences - Papers (Archive)

There are no published data regarding the overall dietary glycaemic index (GI) and glycaemic load (GL) of Australian children and adolescents. We therefore aim to describe the dietary GI and GL of participants of the 2007 Australian National Children’s Nutrition and Physical Activity Survey (2007ANCNPAS), and to identify the main foods contributing to their GL. Children, aged 2–16 years, who provided two 24 h recalls in the 2007ANCNPAS were included. A final dataset of 4184 participants was analysed. GI of each food item was assigned using a previously published method. GL was calculated, and food groups contributing to ...


Relationship Between Plantar Pressures, Physical Activity And Sedentariness Among Preschool Children, Karen J. Mickle, Dylan P. Cliff, Bridget J. Munro, Anthony D. Okely, Julie R. Steele Jan 2011

Relationship Between Plantar Pressures, Physical Activity And Sedentariness Among Preschool Children, Karen J. Mickle, Dylan P. Cliff, Bridget J. Munro, Anthony D. Okely, Julie R. Steele

Faculty of Health and Behavioural Sciences - Papers (Archive)

It has been speculated that high plantar pressures might cause foot pain and discomfort which, in turn, may discourage children from being physically active and result in them spending more time in sedentary activities. The purpose of this study was to determine whether plantar pressure distributions generated by preschool children were correlated with objectively measured time spent in physical activity and sedentary behaviour. Dynamic plantar pressures were measured for 33 preschool children (age = 4.3±0.6 years; height = 1.06±0.1 m; mass = 18.4±2.9 kg; 17 boys) as they walked across an emed AT-4 pressure ...


The Reliability And Validity Of A Short Ffq Among Australian Aboriginal And Torres Strait Islander And Non-Indigenous Rural Children, J Gwynn, Victoria M. Flood, Catherine A. D'Este, John R. Attia, Nicole Turner, Janine Cochrane, John Wiggers Jan 2011

The Reliability And Validity Of A Short Ffq Among Australian Aboriginal And Torres Strait Islander And Non-Indigenous Rural Children, J Gwynn, Victoria M. Flood, Catherine A. D'Este, John R. Attia, Nicole Turner, Janine Cochrane, John Wiggers

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: To determine the reproducibility and validity of a short FFQ (SFFQ) for Australian rural children aged 10 to 12 years, particularly Aboriginal and Torres Strait Islander children. Design: In this cross-sectional study participants completed the SFFQ on two occasions and three 24 h recalls. Concurrent validity was established by comparing results of the first SFFQ against food recalls; reproducibility was established by comparing the two SFFQ. Setting: The north coast of New South Wales in the Australian summer of late 2005. Subjects: Two hundred and forty-one children (ninety-two Aboriginal and Torres Strait Islander children and 100 boys) completed two ...


Misreporting Of Energy Intake In The 2007 Australian Children's Survey: Identification, Characteristics And Impact Of Misreporters, Anna Rangan, Victoria M. Flood, Tim Gill Jan 2011

Misreporting Of Energy Intake In The 2007 Australian Children's Survey: Identification, Characteristics And Impact Of Misreporters, Anna Rangan, Victoria M. Flood, Tim Gill

Faculty of Health and Behavioural Sciences - Papers (Archive)

Misreporting of energy intake (EI) is a common problem in national surveys. The aim of this study was to identify misreporters using a variety of criteria, examine the impact of misreporting on the association between EI and weight status, and to define the characteristics of misreporters in the 2007 Australian Children‟s Survey. Data from the 2007 Australian Children‟s Survey which included 4800 children aged 2–16 years were used to examine the extent of misreporting based on EI, physical activity level (PAL), age, gender, height and weight status. Three options for identifying misreporters using the Goldberg cut-offs were ...


Regulating The Types Of Foods And Beverages Marketed To Australian Children: How Useful Are Food Industry Commitments?, L Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes, Nilakshi Gunatillaka Jan 2010

Regulating The Types Of Foods And Beverages Marketed To Australian Children: How Useful Are Food Industry Commitments?, L Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes, Nilakshi Gunatillaka

Faculty of Health and Behavioural Sciences - Papers (Archive)

Aim: Any regulation of food marketing to children requires clear definitions of the types of foods considered inappropriate and subject to restrictions. The aim of this research was to examine the commitments made by signatory companies of the Australian Food and Grocery Council’s Responsible Marketing to Children Initiative regarding the types of foods considered appropriate for marketing to children. Methods: Nutrient criteria developed by signatory food companies were examined by comparing (i) thresholds set for negative nutrients (saturated fats, added sugars and sodium) and total energy to two existing nutrient criteria: Healthy Kids Association and the National Heart Foundation ...


Industry Self-Regulation Of Food Marketing To Children: Reading The Fine Print, Lana Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes Jan 2010

Industry Self-Regulation Of Food Marketing To Children: Reading The Fine Print, Lana Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes

Faculty of Health and Behavioural Sciences - Papers (Archive)

Issue addressed: Despite the evidence showing the negative influences of food marketing on children’s dietary beliefs and behaviours, and risk of adiposity, regulatory action to limit unhealthy food marketing has made little progress within Australia. Our aim was to describe and critically examine the Australian Food and Grocery Council’s (AFGC) approach to self-regulate food marketing to Australian children through the Responsible Marketing to Children Initiative (Initiative). Methods: The Initiative’s core principles and the commitments of the 16 signatory companies (as at December 2009) were assessed in terms of their capacity to limit unhealthy food advertising in media ...


Marketing To Children And Teens On Australian Food Company Web Sites, Amanda Reid, Sandra C. Jones Jan 2010

Marketing To Children And Teens On Australian Food Company Web Sites, Amanda Reid, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green Jan 2010

'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs ...


Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid Jan 2010

Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded ...


The Polyunsaturated Fatty Acid Intakes Of Children From The Kids Eat Kids Play Survey, N Kolanu, B J. Meyer Jan 2010

The Polyunsaturated Fatty Acid Intakes Of Children From The Kids Eat Kids Play Survey, N Kolanu, B J. Meyer

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Examining Opportunities For Promotion Of Healthy Eating At Children's Sports Clubs, Bridget P. Kelly, Louise Baur, Adrian Bauman, Lesley King Jan 2010

Examining Opportunities For Promotion Of Healthy Eating At Children's Sports Clubs, Bridget P. Kelly, Louise Baur, Adrian Bauman, Lesley King

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Australian data indicate that 63% of children participated in sport in 2009, a 4% increase since 2000. Children’s high participation in sport, and the association between sport and health, means that these settings provide an opportunity to promote other aspects of health, such as healthy eating, to children. This study aimed to determine healthy eating practices and policies at children’s sports clubs. Methods: Sports clubs (n=108) for the nine most popular sports for children aged 5 to 14 were randomly sampled from three large geographical areas across one state and one territory in Australia. A purpose-designed ...


Utility Of Virtual Communities For `Carers Of Children And Disabilities', Rodney J. Clarke, Elias Kyriazis, Gary I. Noble, Jennifer Ann Algie Jan 2010

Utility Of Virtual Communities For `Carers Of Children And Disabilities', Rodney J. Clarke, Elias Kyriazis, Gary I. Noble, Jennifer Ann Algie

Faculty of Health and Behavioural Sciences - Papers (Archive)

A pilot study of services for children with disabilities conducted in the Illawarra (Noble et al.2005) identified a basic lack of awareness on the part of parents and carers about available services. In particular, there was a lack of awareness of the availability of different support services, application processes to acquire assistance, information about specific disabilities,and the location of various support services. The study indicated that there was no centralsource of information for parents and carers of children with a disability in the Illawarra. Instead, parents and carers had to learn about these issues by `word of mouth ...


Children's Health And Rf Emf Exposure, Peter Wiedemann, Holger Schutz, Franziska Borner, Gabriele Berg-Beckhoff, Rodney J. Croft, Alexander Lerchl, Luc Martens, Georg Neubauer, Sabine Regel, Michael Repacholi Jan 2009

Children's Health And Rf Emf Exposure, Peter Wiedemann, Holger Schutz, Franziska Borner, Gabriele Berg-Beckhoff, Rodney J. Croft, Alexander Lerchl, Luc Martens, Georg Neubauer, Sabine Regel, Michael Repacholi

Faculty of Health and Behavioural Sciences - Papers (Archive)

The present report documents a dialogue between scientists reviewing the currently available scientific evidence with respect to the effects of RF EMF exposure on children. The focus was directed towards a transparent and comprehensible characterization of the findings and conclusions for the evaluation of the relationship between mobile phone communication and children’s health. The now available report, based on the scientific opinions of the experts as well as on a series of workshops, aims to help the public and policy makers to better understand the current state of the scientific evidence as well as implications for the risk evaluation ...


Re-Presenting Urban Aboriginal Identities: Self-Representation In "Children Of The Sun", Colleen Mcgloin, Bronwyn Lumby Jan 2009

Re-Presenting Urban Aboriginal Identities: Self-Representation In "Children Of The Sun", Colleen Mcgloin, Bronwyn Lumby

Faculty of Arts - Papers (Archive)

Teaching Aboriginal Studies to a diverse student cohort presents challenges in the pursuit of developing a critical pedagogy. In this paper, we present Children of the Sun, a local film made by Indigenous Youth in the Illawarra region south of Sydney, New South Wales. We outline the film's genesis and its utilisation in our praxis. The film is a useful resource in the teaching of urban Aboriginal identity to primarily non-Indigenous students in the discipline of Aboriginal Studies. It contributes to the development of critical thinking, and our own critical practice as educators and offers a starting point to ...


Dietary Pufa Intakes In Children With Attention-Deficit/Hyperactivity Disorder Symptoms, Ka-Hung Ng, Barbara Meyer, Lauren Reece, Natalie Sinn Jan 2009

Dietary Pufa Intakes In Children With Attention-Deficit/Hyperactivity Disorder Symptoms, Ka-Hung Ng, Barbara Meyer, Lauren Reece, Natalie Sinn

Faculty of Health and Behavioural Sciences - Papers (Archive)

Research has shown associations between attention-deficit/hyperactivity disorder (ADHD) and erythrocyte long-chain n-3 PUFA (LC n-3 PUFA) levels, with limited evidence for dietary LC n-3 PUFA intake and ADHD. The aims of the present study were to assess dietary PUFA intakes and food sources in children with ADHD, to compare these intakes to previously published Australian National Nutrition Survey (NNS) data and determine any relationships between intakes and ADHD symptoms. Eighty-six 3-d-weighed food records (FR) were analysed from children with ADHD. The median (interquartile range) daily intakes of fatty acids (mg/d) were: linoleic acid (18 : 2n-6), 7797 (6240–12 ...


Internet Food Marketing On Popular Children's Websites And Food Product Websites In Australia, Bridget P. Kelly, Katarzyna Bochynska, Kelly Kornman, Kathy Chapman Jan 2008

Internet Food Marketing On Popular Children's Websites And Food Product Websites In Australia, Bridget P. Kelly, Katarzyna Bochynska, Kelly Kornman, Kathy Chapman

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: The aim of the present study was to describe the nature and extent of food marketing on popular children’s websites and food product websites in Australia. Methods: Food product websites (n 119) and popular children’s websites (n 196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children’s websites were also classified as either branded or non-branded and according to food categories. Results: Websites contained a range of marketing features. On food product websites these ...


You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie Jan 2008

You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie

Faculty of Health and Behavioural Sciences - Papers (Archive)

The aim of this study was to investigate the underlying reasons for parents' decisions about their children's diets. This study used the projective methodologies of picture response and third-person techniques (projective questioning), which are designed to elicit people's underlying motivations, beliefs, attitudes and concerns, particularly those beliefs which people find hard to articulate. We found a significant difference in parents' perceptions of the woman in the scenario in response to all four of the statements that related directly to food choices. This study provides support for the contention that parents reports of their intentions and behaviours regarding food ...


Do Australian Primary School Environments Affect Children's Playground Physical Activity Levels?, Anne-Maree Parrish, Donald Iverson, Kenneth Russell, Heather Yeatman Jan 2008

Do Australian Primary School Environments Affect Children's Playground Physical Activity Levels?, Anne-Maree Parrish, Donald Iverson, Kenneth Russell, Heather Yeatman

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Preschool Children's Counterfactual Inferences: The Causal Length Effect Revisited, Amy Y. Chan, Jessica C. Scott Jan 2008

Preschool Children's Counterfactual Inferences: The Causal Length Effect Revisited, Amy Y. Chan, Jessica C. Scott

Faculty of Health and Behavioural Sciences - Papers (Archive)

Research into young childrens counterfactual thinking is equivocal about how childrens counterfactual responses to causal events may be affected by the length of the causal inference required. This study examined the causal length effect in 3- and 4-year-old children (N=87). Children participated in two counterfactual inference tasks involving causally-related sequences of events. One task entailed counterfactual emotional judgements about the experience of characters in stories, whereas the other task entailed a counterfactual inference about a potential alternative outcome to a physical event. Children at each age level were randomly assigned to answer test questions that required a long, medium ...


Breakfast And The Diets Of Australian Children And Adolescents: An Analysis Of Data From The 1995 National Nutrition Survey, P. G. Williams May 2007

Breakfast And The Diets Of Australian Children And Adolescents: An Analysis Of Data From The 1995 National Nutrition Survey, P. G. Williams

Faculty of Health and Behavioural Sciences - Papers (Archive)

The aim of this study was to describe the nutrients provided to Australian children and adolescents by the breakfast meal and compare the food and nutrient intakes and health of regular breakfast eaters (those who ate breakfast five or more days a week) and skippers (who are breakfast rarely or never). The Australian Bureau of Statistics was commissioned to undertake additional analysis of data collected in the 1995 Australian National Nutrition Survey. The survey included 24-hour recalls, physical measurements and a food habits questionnaire collected during the period February 1995 to March 1996, with a nationally representative sample of 3007 ...


Children's Television Sub-Standards: A Call For Significant Amendments, Bridget P. Kelly, Josephine Chau Jan 2007

Children's Television Sub-Standards: A Call For Significant Amendments, Bridget P. Kelly, Josephine Chau

Faculty of Health and Behavioural Sciences - Papers (Archive)

Australia has one of the highest levels of food advertising on television in the developed world, with most advertisements being for foods that are high in fat, sugar, and/or salt. Evidence from international reviews suggests that television food advertising has an independent effect on children's food preferences and purchasing requests. While the size of this effect is indeterminate, and the evidence base is correlational and therefore inadequate for making causal inferences, there is a highly plausible link between television food advertising and overweight and obesity. It is important to examine whether current regulations protect Australian children from excessive ...


Interference Control In Children With Ad/Hd: An Erp And Behavioural Analysis, Sarah Opychane, Stuart J. Johnstone Jan 2007

Interference Control In Children With Ad/Hd: An Erp And Behavioural Analysis, Sarah Opychane, Stuart J. Johnstone

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Television Food Advertising To Children: The Extent And Nature Of Exposure, Bridget P. Kelly, Ben J. Smith, Lesley King, Victoria M. Flood, Adrian Bauman Jan 2007

Television Food Advertising To Children: The Extent And Nature Of Exposure, Bridget P. Kelly, Ben J. Smith, Lesley King, Victoria M. Flood, Adrian Bauman

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: To describe the pattern and prevalence of food and drink advertisements to children on commercial television in Sydney, Australia, and compare these with advertising regulations set out in the Children’s Television Standards and results from a similar study in 2002. Design: Data were collected by recording television from 06.00 hours until 23.00 hours on all three commercial channels from Sunday 14 May 2006 to Saturday 20 May 2006 (357 h). The study analysed advertisements in two children’s viewing periods, one as defined in the 2002 study and the other according to current standards. Food advertisements ...