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Full-Text Articles in Arts and Humanities

A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton May 2017

A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton

Undergraduate Honors Theses

This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may ...


The Hitchhikers Guide To The Galaxy: A Metaphorical Look At Life, The Universe, And Everything, Thomas David Thompson Jun 2015

The Hitchhikers Guide To The Galaxy: A Metaphorical Look At Life, The Universe, And Everything, Thomas David Thompson

Communication Studies

A look at the integral use of metaphor as a heuristic in the process of human learning.


Metaphor Manifested: An Examination Of Metaphor In Katherine Mansfield, Kathleen E. Kotaska May 2006

Metaphor Manifested: An Examination Of Metaphor In Katherine Mansfield, Kathleen E. Kotaska

Seton Hall University Dissertations and Theses (ETDs)

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Marilynne Robinson: 02-23-1989, Marilynne Robinson, Stanley Sanvel Rubin Feb 1989

Marilynne Robinson: 02-23-1989, Marilynne Robinson, Stanley Sanvel Rubin

Writers Forum Videos

In an interview conducted on February 23, 1989, Marilynne Robinson reads from her novel Housekeeping and discusses her characters Ruth, Lucille, and Sylvie. She recalls writing the novel while teaching in France, and her youth in the wilderness of Idaho. Other topics include metaphor, consciousness, language in fiction, and the Bill Forsyth film adaptation of her novel.