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Full-Text Articles in Architecture
Book Review: The Strip. Las Vegas And The Architecture Of The American Dream., Marta Soligo
UNLV Gaming Research & Review Journal
Book Review: The Strip. Las Vegas and the Architecture of the American Dream
Casino Architecture Wars: A History Of How Las Vegas Developers Compete With Architectural Design, Stefan Al
This paper explores how Las Vegas casino devel opers have competed with architectural design. Throughout history, they emphasized different elements of the casino complex. This paper will examine three of the most heated wars that occurred between casinos over such elements: the swimming pool wars of the 1950s, the sign wars of the 1960s, and the porte cochère wars of the 1970s. This paper argues how, in the face of competition, each of these elements evolved into truly unique forms that differed greatly from other places. In its relentless pursuit to attract visitors, Las Vegas lay on the forefront of ...