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The Effects Of Immediate And Delayed Payments On Consumption Behavior, Arvind Agrawal 2019 University of Nebraska - Lincoln

The Effects Of Immediate And Delayed Payments On Consumption Behavior, Arvind Agrawal

Arvind Agrawal

Payment-timing is conceptualized as a payment instrument focal characteristic to explain differences in consumers’ purchasing behavior when they chose to pay-now versus pay-later. Payment-timing preferences represent consumers’ attitudes, beliefs, and motivation for delaying marketing transactions. Cash, debit cards, and online banking represented consumers’ preferences to pay-now, while credit cards and loans represented the inclination to pay-later.

There were two key findings: Firstly, I present payment-timing models that theorize consumers’ choice of payment types with differences in payment-timing and motivations to pay for purchases. Two models are presented that unify the following attitudes and motivations: (1) five attitudinal antecedents to consumers ...


The Influence Of Social Identity On Rural Consumers’ Intent To Shop Locally, Rachel A. Addis, Marko Grunhagen 2019 Heartland Dental Care, Inc.

The Influence Of Social Identity On Rural Consumers’ Intent To Shop Locally, Rachel A. Addis, Marko Grunhagen

Marko Grunhagen

Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumers’ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of respondents from the Midwest, this study found a significant and positive relationship between rural consumers who socially identify with people in their local community and their intent to inshop. The influence of several demographic moderators is also explored, and implications for practice and future re-search are discussed.


Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan 2019 University of Arkansas, Fayetteville

Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan

Theses and Dissertations

Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.

Prior research on SMA has examined the associated cost, risk, and supplier relational implications on ...


The Impact Of Framing On Acceptance Of Cultured Meat, Christopher Bryant, Courtney Dillard 2019 University of Bath

The Impact Of Framing On Acceptance Of Cultured Meat, Christopher Bryant, Courtney Dillard

University Studies Faculty Publications and Presentations

Cultured meat can be produced from growing animal cells in-vitro rather than as part of a living animal. This technology has the potential to address several of the major ethical, environmental, and public health concerns associated with conventional meat production. However, research has highlighted some consumer uncertainty regarding the concept. Although several studies have examined the media coverage of this new food technology, research linking different frames to differences in consumer attitudes is lacking. In an experimental study, we expose U.S. adults (n = 480) to one of three different frames on cultured meat: “societal benefits,” “high tech,” and “same ...


The Role Of Prior Sales Experience Of Buyers And Duration In Buyer-Seller Relationships, Scott C. Ambrose, Nwamaka A. Anaza, Brian N. Rutherford 2019 Embry-Riddle Aeronautical University

The Role Of Prior Sales Experience Of Buyers And Duration In Buyer-Seller Relationships, Scott C. Ambrose, Nwamaka A. Anaza, Brian N. Rutherford

Scott C. Ambrose

This paper examines the impact that a buyer’s prior sales experience and the duration of the buyer-salesperson relationship has on the satisfaction and commitment linkages established within the literature. First, two key facets of satisfaction (social and economic) are linked to buyer’s commitment to the salesperson. Next, buyer-salesperson relationship duration is examined as an influencer between the satisfaction and commitment linkages. Following this, the study shifts its focus to examine if and how buyers with prior sales experience view the buyer-salesperson relationship different than buyers without prior sales experience. Findings of the study highlight the importance of developing ...


Sales And Operations Planning (S&Op): A Group Effectiveness Approach, Scott C. Ambrose, Brian N. Rutherford 2019 Embry-Riddle Aeronautical University

Sales And Operations Planning (S&Op): A Group Effectiveness Approach, Scott C. Ambrose, Brian N. Rutherford

Scott C. Ambrose

Sales and Operations planning (S&OP) is an approach meant to help firms achieve demand and supply balance, yet experts agree that it has fallen short on delivering anticipated benefits. Carried out by cross-functional teams, S&OP entails getting people from different thought worlds, especially sales, aligned around common goals. Despite ample practitioner guidance, there is a dearth of scholarly research indicating pathways to success. Using a group effectiveness theoretical framework, this study identifies both internal team factors and contextual influencers that are predictors of S&OP effectiveness. Perspectives were captured from S&OP team members across a wide cross-section ...


The Economics Of Fashion: Do Newcomers To The Industry Have A Chance?, Maha Mian 2019 Union College - Schenectady, NY

The Economics Of Fashion: Do Newcomers To The Industry Have A Chance?, Maha Mian

Honors Theses

New York, Paris, London, and Milan have long established themselves as fashion capitals of the world. These cities have become cluster economies with numerous connections, resources, and buyers close at hand. For this reason, firms often establish themselves in these cities to take full advantage of cluster economies and increase their chances of survival. Thus, a large number of leading international fashion firms reside in these cities. This thesis uses the finances and international market presence of these fashion companies as benchmark values for what it means for another company to be “successful” at becoming a major player in the ...


Yes, We Can Brewing Company, Madison Hailey Murphy 2019 University of Tennessee, Knoxville

Yes, We Can Brewing Company, Madison Hailey Murphy

Chancellor’s Honors Program Projects

No abstract provided.


When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe 2019 University of Tennessee, Knoxville

When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe

Chancellor’s Honors Program Projects

No abstract provided.


Do Satisfied Employees Deliver Better Service Experiences That Result In Satisfied Customers, And, What Are The Factors Affecting Employee Satisfaction And Customer Satisfaction?, Chuen Kong Kevin CHEONG 2019 Singapore Management University

Do Satisfied Employees Deliver Better Service Experiences That Result In Satisfied Customers, And, What Are The Factors Affecting Employee Satisfaction And Customer Satisfaction?, Chuen Kong Kevin Cheong

Dissertations and Theses Collection (Open Access)

It is often said that a happy worker is a good worker, but do happy workers in the service industry result in happy or satisfied customers or guests? This research aimed to seek out answers to this anecdotal question by surveying both frontline, customer-facing employees and visitors or guests in several visitor attractions in Singapore and the Philippines. The research found significant correlation between job satisfaction, psychological empowerment and guest satisfaction, particularly in zone-managed visitor attractions. Zone-managed attractions did not deploy the conventional and traditional functional operating structure; employees’ job functions were clustered by customer touchpoints associated with how the ...


Fashion Merchandising: An Augmented Reality, Naeha A. Sayed 2019 The Graduate Center, City University of New York

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

All Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the ...


Austin Fraser Internship In Reading, England, Megan Ditore 2019 Linfield College

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.


Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon 2019 Linfield College

Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon

Student Engagement Posters

Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.


How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson 2019 Middle Tennessee State University

How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.


Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe 2019 Kennesaw State University

Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe

Atlantic Marketing Association Proceedings

No abstract provided.


An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo 2019 University of Kentucky

An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to identify the legging features that athleisure consumers desire and the performance problems they frequently encounter. A non-probability sample (n=133) of college students who identified as female and wore leggings for non-athletic purposes were surveyed. The questionnaire was designed based upon examination of online product reviews and current complaints with legging products. The results of the survey were used to design and complete a laboratory evaluation. Laboratory samples and methods were then chosen to assess the performance qualities desired when purchasing leggings and the problems encountered when wearing leggings by the surveyed consumers ...


The Effect Of Behavioral Traits And Background On Engineering Students’ Decision-Making Process Compared To Business Students, Joe Scott 2019 The University of Akron

The Effect Of Behavioral Traits And Background On Engineering Students’ Decision-Making Process Compared To Business Students, Joe Scott

Williams Honors College, Honors Research Projects

This paper looks to narrow down the reasons that students undertake new credentials, specifically in sales fields. With a focus on character traits and upbringing, the goal is to ensure that there is a better understanding of the reasons that people undertake these credentials. The different benefits of credentials will be analyzed to determine the most influential reason that people would be willing to move forward. The combination of these factors will be used to provide recommendations of the best way to reach and influence the decision of the engineering students.


The Outdoor Apparel Industry:Measuring The Premium For Sustainability With A Hedonic Pricing Model, Elyse Lindahl 2019 Scripps College

The Outdoor Apparel Industry:Measuring The Premium For Sustainability With A Hedonic Pricing Model, Elyse Lindahl

Scripps Senior Theses

Evaluating the existing practices of sustainability within the outdoor apparel industry, this research questions the relationship that certain sustainability aspects have with the price of goods in this specific market. Through a hedonic pricing model, this research provides an estimate of the value placed on certain aspects surrounding environmental and social sustainability. In a growing industry, the application of sustainable practices throughout the supply chain has the potential to influence customer purchasing patterns and pricing models for outdoor apparel brands. This research found the type of material used to have a statistically significant impact on the price of an item ...


Plan De Negocio Para La Creación De Una Empresa De Repostería Que Permita A Los Clientes Hacer Sus Pedidos Por Medio De Redes Sociales, Paula Daniela Chávez González, Juanita del Pilar Gómez Acero 2019 Universidad de La Salle, Bogotá

Plan De Negocio Para La Creación De Una Empresa De Repostería Que Permita A Los Clientes Hacer Sus Pedidos Por Medio De Redes Sociales, Paula Daniela Chávez González, Juanita Del Pilar Gómez Acero

Administración de Empresas

El sector repostero en Colombia ha venido evolucionando, el cliente no demanda solo un producto que sea delicioso, también busca que un producto sea visualmente atractivo y cuente con un factor diferenciador relevante. Es por esta razón que se encontró una oportunidad en este sector, si bien la oferta gastronómica es amplia, el mercado a su vez también lo es. El cliente cada vez es más exigente, vive a la vanguardia de las tendencias gracias a la tecnología y con ella al internet. Las redes sociales en la actualidad son una gran ventana comercial que permite que los consumidores encuentren ...


Elaboración Y Diseño De Un Plan Estratégico Para La Empresa Familiar Lechonería Los Morales, Jeimy Katerin Heredia López, Yenyfer Lizzeth Morales González 2019 Universidad de La Salle, Bogotá

Elaboración Y Diseño De Un Plan Estratégico Para La Empresa Familiar Lechonería Los Morales, Jeimy Katerin Heredia López, Yenyfer Lizzeth Morales González

Administración de Empresas

No abstract provided.


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