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364 full-text articles. Page 9 of 13.

New Media, Branding And Global Sports Sponsorship, James Santomier 2013 Sacred Heart University

New Media, Branding And Global Sports Sponsorship, James Santomier

James Santomier

New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.


Surfing Injuries Requiring First Aid In New Zealand, 2007-2012, Kevin Moran, Jonathon Webber 2013 The University of Auckland

Surfing Injuries Requiring First Aid In New Zealand, 2007-2012, Kevin Moran, Jonathon Webber

International Journal of Aquatic Research and Education

In an island nation such as New Zealand with easy access to surf beaches, surfing activities are very popular and, while generally perceived as a healthy form of outdoor recreation, they do have attendant risks. This study reports on nondrowning, surfing-related incidents that required medical first aid on beaches during five summer seasons from 2007-2012. Retrospective descriptive analysis of data from lifeguard first aid reports found that 16% (n = 1,327) of injuries were the consequence of surfing activity. More males than females were treated for surfing injuries (68% male, 31% female). Lacerations (59%) and bruising (15%) accounted for most ...


I Tie Flies In My Sleep: An Autoethnographic Examination Of Recreation And Reintegration For A Veteran With Posttraumatic Stress Disorder, Warren D. Price 2013 Brigham Young University - Provo

I Tie Flies In My Sleep: An Autoethnographic Examination Of Recreation And Reintegration For A Veteran With Posttraumatic Stress Disorder, Warren D. Price

All Theses and Dissertations

This autoethnographic account details the author's ongoing struggle with combat-related posttraumatic stress disorder (PTSD) and how leisure was integral to his journey toward recovery. By showing the mental and emotional struggles of life with the disorder, this paper offers an alternative viewpoint from the traditional scientific studies of PTSD which bury soldier's voices under layers of analysis. The purpose of this paper is to deepen and expand an understanding of both combat-related PTSD and the power of leisure in an individual's recovery from combat trauma


European Emerging Adults In The Context Of Free Time And Leisure, Eric K. Layland 2013 Brigham Young University - Provo

European Emerging Adults In The Context Of Free Time And Leisure, Eric K. Layland

All Theses and Dissertations

Research on emerging adulthood has increased over the past decade, including further investigation of the five features of emerging adulthood: (a) exploring identity, (b) instability, (c) focus on self, (d) feeling in-between, and (e) possibilities (Arnett, 2004). Despite an increased focus on this age period (i.e., 18 -- 29 year olds), research has not addressed the context of free time and leisure. Trends among European emerging adults include increased delay of marriage, decreased childbirth, and general postponement of adult markers. Both the high cultural valuation of leisure and the apparent change in patterns of external markers (i.e., sustained low ...


Gambling On Gambling: Financial Implications Of Raising Bet Limits And Table Differentials, Mark Spence, Stephen Sugden, Sudhir Kale 2013 Bond University

Gambling On Gambling: Financial Implications Of Raising Bet Limits And Table Differentials, Mark Spence, Stephen Sugden, Sudhir Kale

Mark Spence

The house advantage for Baccarat is known, hence the theoretical win can be determined. What is impractical to theoretically determine is the frequency and financial implications of extreme events, for example, prolonged winning streaks coupled with various betting patterns. The simulation herein provides such granularity. We explore the effect of following the ‘hot hand’, that is, rapidly escalating bets when players are on a winning streak. To minimize their exposure, casino management sets a table bet maximum as well as a table differential. These figures can and do serve as a means to differentiate one casino from another. As the ...


Gambling On Gambling: Financial Implications Of Raising Bet Limits And Table Differentials, Mark Spence, Stephen Sugden, Sudhir Kale 2013 Bond University

Gambling On Gambling: Financial Implications Of Raising Bet Limits And Table Differentials, Mark Spence, Stephen Sugden, Sudhir Kale

Sudhir H. Kale

The house advantage for Baccarat is known, hence the theoretical win can be determined. What is impractical to theoretically determine is the frequency and financial implications of extreme events, for example, prolonged winning streaks coupled with various betting patterns. The simulation herein provides such granularity. We explore the effect of following the ‘hot hand’, that is, rapidly escalating bets when players are on a winning streak. To minimize their exposure, casino management sets a table bet maximum as well as a table differential. These figures can and do serve as a means to differentiate one casino from another. As the ...


Car Decals As A New Data Source For Self-Drive Tourists, Ralf Buckley, Claudia Ollenburg 2013 Griffith University

Car Decals As A New Data Source For Self-Drive Tourists, Ralf Buckley, Claudia Ollenburg

Claudia Ollenburg

Self drive domestic tourism is one of the largest subsectors of the tourism industry. According to the US Travel Association, 85% of overnight trips in the USA are self drive travel (Mandala 2011). In Australia, self-drive tourism is a major component of the large and often underestimated VFR travel subsector (Backer 2011). Self-drive travellers make up a major component in many economic valuations of recreational demand (Fleming and Cook 2008). Shifts between driving and other modes of transport may be a critical aspect of the interactions between tourism and climate change (Becken and Wilson 2007; Koo et al. 2010).


Personality And Performance: An Examination Of Relationships Between Personality,Character Traits, And Performance Among Wilderness Field Guides, John David Bishoff 2013 Brigham Young University - Provo

Personality And Performance: An Examination Of Relationships Between Personality,Character Traits, And Performance Among Wilderness Field Guides, John David Bishoff

All Theses and Dissertations

The purpose of this study was to examine the relationship between job performance of wilderness and adventure therapy (WAT) field guides and personality traits. Specifically, this study utilized the NEO-PI-R to assess personality and the Field Guide Performance Evaluation (FGPE) to assess job performance. Job performance was measured by managers, peers, and WAT participants. The sample consisted of 89 personality assessments, gathered from both the U.S. and Canada. Ordinary least squares regression analysis indicated there was a non-significant relationship between field guide job performance and personality. Findings provide implications for WAT practitioners seeking the most qualified field guides possible.


The Contribution Of Family Leisure To Family Functioning And Family Satisfaction Among Urban Russian Families, Mikale N. Williamson 2013 Brigham Young University - Provo

The Contribution Of Family Leisure To Family Functioning And Family Satisfaction Among Urban Russian Families, Mikale N. Williamson

All Theses and Dissertations

The purpose of this study was to examine the relationship between family leisure involvement and family leisure satisfaction to aspects of family functioning and satisfaction with family life among urban Russian families. Specifically, this study examined how both family leisure involvement (core and balance) and family leisure satisfaction contributed to the explanation of variance in family functioning and satisfaction with family life. The behavioral factor of family alcohol consumption was also included in the analysis. Furthermore, because the data were nested in families, and because most family leisure research has been limited to individual-level analyses, this study accounted for family-level ...


The Mediating Effects Of Autonomy, Competence, And Relatedness During Couple Leisure On The Relationship Between Total Couple Leisure Satisfaction And Marital Satisfaction, Miriam Puerta Amato 2013 Brigham Young University - Provo

The Mediating Effects Of Autonomy, Competence, And Relatedness During Couple Leisure On The Relationship Between Total Couple Leisure Satisfaction And Marital Satisfaction, Miriam Puerta Amato

All Theses and Dissertations

This study tested Self-Determination Theory as a possible explanatory framework to understand the relationship between total couple leisure satisfaction and marital satisfaction. The three psychological needs of autonomy, competence, and relatedness-fundamental components of Self-Determination Theory-were measured through the Fulfillment of Psychological Needs during Couple Leisure (FPNL) scale and were tested as mediators. The analysis of five structural equation models confirmed the relevance of the Self-Determination Theory in explaining the relationship between couple leisure satisfaction and marital satisfaction. Although autonomy and competence were significant mediators, relatedness consistently appeared as the strongest mediator suggesting that the fulfillment of this psychological need is ...


Recreation Displacement Of Bass Fishermen From Central Coast Lakes, Erin Gray 2013 California Polytechnic State University - San Luis Obispo

Recreation Displacement Of Bass Fishermen From Central Coast Lakes, Erin Gray

Recreation, Parks, and Tourism Administration

The purpose of this study was to assess the impacts of aquatic invasive species preventative measures on recreation displacement of bass fishermen from Central Coast lakes. A self-administered questionnaire was distributed to participants at a local bass fishing tournament. Thirty-six respondents completed the questionnaire. The results indicated that boat inspection procedures do not necessarily cause bass fishermen to displace. This study found that fishermen are likely to avoid recreating at a Central Coast lake in fishing practice conditions rather than in tournament conditions, and are likely to avoid tournaments at their least favorite lake if boat inspection procedures take too ...


From Craft To Industry: The Boat Builders Of Holland, Geoffrey D. Reynolds 2013 Hope College

From Craft To Industry: The Boat Builders Of Holland, Geoffrey D. Reynolds

Faculty Publications

The article From Craft to Industry: The Boat Builders of Holland is an article concerning the history of ship and boat building in the Holland, Michigan area from 1836-2013.


Game-Bird Preserve Business Development Guide, Dan Burden 2013 Iowa State University

Game-Bird Preserve Business Development Guide, Dan Burden

Leopold Center Publications and Papers

This guide describes how to create a game-bird preserve business and profiles successful preserves in the Midwest. It includes sample enterprise budgets.


Meaningful Learning Experiences: The Influence Of Group-Based Adventure Recreation On Behavioral Addiction Treatment, Robert LeVon Henderson 2013 Brigham Young University - Provo

Meaningful Learning Experiences: The Influence Of Group-Based Adventure Recreation On Behavioral Addiction Treatment, Robert Levon Henderson

All Theses and Dissertations

Adventure recreation (AR) has been found to supplement addiction treatment and recovery in valuable ways. However, questions about the components and processes of AR and its influence on behavioral addiction specifically, e.g., gambling, video gaming, pornography, etc., still remain. Using the Meaningful Learning Experiences Model (an AR-based framework) and a quasi-experimental pre-post design, the present study examined AR's influence on three therapeutic principles (authenticity, social network support, and therapeutic engagement) that have been found to significantly influence addiction recovery. Seventy-five participants with sexually related addictions, namely pornography addicts, supplemented their 12-Steps recovery meetings with a Meaningful Learning Experience ...


Climate Change Adaptation Chapter: Marshfield, Massachusetts, Joshua H. Chase, Jonathan G. Cooper, Rory Elizabeth Fitzgerald, Filipe Antunes Lima, Sally R. Miller, Toni Marie Pignatelli 2013 University of Massachusetts - Amherst

Climate Change Adaptation Chapter: Marshfield, Massachusetts, Joshua H. Chase, Jonathan G. Cooper, Rory Elizabeth Fitzgerald, Filipe Antunes Lima, Sally R. Miller, Toni Marie Pignatelli

Sally Miller

Climate change, understood as a statistically significant variation in the mean state of the climate or its variability, is the greatest environmental challenge of this generation (Intergovernmental Panel on Climate Change, 2001). Marshfield is already being affected by changes in the climate that will have a profound effect on the town’s economy, public health, coastal resources, natural features, water systems, and public and private infrastructure. Adaptation strategies have been widely recognized as playing an important role in improving a community’s ability to respond to climate stressors by resisting damage and recovering quickly. Based on review of climate projections ...


Too Much Puff, Not Enough Push? Surf Lifeguard Simulated Cpr Performance, Kevin Moran, Jonathon Webber 2013 The University of Auckland

Too Much Puff, Not Enough Push? Surf Lifeguard Simulated Cpr Performance, Kevin Moran, Jonathon Webber

International Journal of Aquatic Research and Education

The purpose of this paper is to report on the technical competency of volunteer surf lifeguards to perform CPR on a manikin in light of their lifeguard experience, age, and gender. The CPR skills of surf lifeguards on patrol at the beginning of the 2010-11 summer season were tested on manikins by observation of CPR procedures and electronic recording of compression and ventilation skills. Almost all lifeguards (n=252) made the appropriate initial checks for responsiveness (98%). Compression skills were generally performed accurately with few technical errors (such as incomplete release). Most lifeguards (87%) over-ventilated the lungs (> 600ml) on each ...


Οργάνωση Αθλητικών Αγώνων, Yanni D. Afthinos 2013 University of Athens

Οργάνωση Αθλητικών Αγώνων, Yanni D. Afthinos

Yanni D Afthinos

No abstract provided.


Assessing Tourist Experience Satisfaction With A Heritage Destination, Yuan Yao 2013 Purdue University

Assessing Tourist Experience Satisfaction With A Heritage Destination, Yuan Yao

Open Access Theses

The research is concerned with understanding the relationships among heritage motivation, travel experience, and overall satisfaction. It attempts to uncover how tourist motivation, destination attribute performance, and tourist emotional involvement interact and, at the same time, contribute toward a satisfying heritage tourism experience. The empirical research was conducted at the city of Nanjing, China, as a case of a heritage destination. People who were visiting Nanjing were randomly and voluntarily selected to participate in the self-administrated survey. A total of 282 valid questionnaires were collected with a response rate of about 55%. Factor analysis and mediation analysis were conducted by ...


An Assessment Of The Effects Of Desertification In Yobe State, Nigeria, Jibril Musa PhD 2012 SelectedWorks

An Assessment Of The Effects Of Desertification In Yobe State, Nigeria, Jibril Musa Phd

Confluence Journal Environmental Studies (CJES), Kogi State University, Nigeria

Desertification is one of the most serious environmental and socio-economic problems of our time. Desertification describes circumstances of land degradation in arid, semi-arid and dry sub-humid regions resulting from the climatic variation and human activities. The fundamental goal of this thesis was to assess the effects of desertification in Yobe State, Nigeria. The present threat of desertification in the sahel has reached an alarming stage where crops cultivation and animal rearing/grazing are no more productive, soil has lost its nutrient/fertility, various infrastructure had given way because of windstorm from the neighbouring Niger Republic and sand dunes had taken ...


It's Hard To Adjust To A Florida Christmas When You're Sweating, Richard C. Crepeau 2012 University of Central Florida

It's Hard To Adjust To A Florida Christmas When You're Sweating, Richard C. Crepeau

UCF Forum

I have tried. I really have. But to no avail.


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