Open Access. Powered by Scholars. Published by Universities.®

Recreation Business Commons

Open Access. Powered by Scholars. Published by Universities.®

371 Full-Text Articles 496 Authors 194,416 Downloads 72 Institutions

All Articles in Recreation Business

Faceted Search

371 full-text articles. Page 7 of 13.

The National Forest Service Cave And Karst Program In 2015, Johanna L. Kovarik 2015 Cave and Karst Program Coordinator Minerals and Geology Management

The National Forest Service Cave And Karst Program In 2015, Johanna L. Kovarik

National Cave and Karst Management Symposia

No abstract provided.


A Multidisciplinary Project For Sustainable Management Planning In Karst, Chiapas, Mexico, Johanna L. Kovarik 2015 Cave and Karst Program Coordinator Minerals and Geology Management

A Multidisciplinary Project For Sustainable Management Planning In Karst, Chiapas, Mexico, Johanna L. Kovarik

National Cave and Karst Management Symposia

No abstract provided.


Caves And Public Use In The Southern Espinhaço Mountain Range, Brazil, Vitor Moura, Luciana Alt 2015 Brazilian Karst Institute

Caves And Public Use In The Southern Espinhaço Mountain Range, Brazil, Vitor Moura, Luciana Alt

National Cave and Karst Management Symposia

No abstract provided.


Unilever Platinum Stories: Building A Brand For The Community, Pannapachr ITTHIOPASSAGUL 2015 Singapore Management University

Unilever Platinum Stories: Building A Brand For The Community, Pannapachr Itthiopassagul

Asian Management Insights

A new branded store concept by the community, for the community.


Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik 2015 Illinois College

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Association Proceedings

A rapidly growing trend in the business of professional sports is the use of dynamic pricing as a tool for maximizing revenue generation. Dynamic pricing (DP) is defined as a system in which prices respond to supply and demand pressures in a real time (or nearly real time) manner (Sahay 2007). American Airlines is credited with the first widespread use of DP as a pricing tool to handle the mismatches in supply and demand for certain flights (McAfee & te Velde 2006). DP has spread to numerous other industries, including entertainment, hotels, manufacturing to order, and lately, to Major League Baseball.


Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields 2015 University of Southern Indiana

Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields

Atlantic Marketing Association Proceedings

The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions ...


Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting 2015 Clayton State University

Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting

Atlantic Marketing Association Proceedings

Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).


Chinese Consumers' Involvement In Wine Consumption And Their Willingness To Visit Wineries In California, Mahmood Hussain, Roblyn Simeon, Lutfus Sayeed 2015 San Francisco State University

Chinese Consumers' Involvement In Wine Consumption And Their Willingness To Visit Wineries In California, Mahmood Hussain, Roblyn Simeon, Lutfus Sayeed

Atlantic Marketing Association Proceedings

This research fills a gap in wine tourism literature, taking into account the effects of consumers’ involvement in the pre-purchase stages on their willingness to visit wineries in California or in a foreign country. The theoretical framework presented in this paper provides support for a strong linkage between product involvement, consumption, and eventual propensity to visit a wine destination. As of this writing this paper constitutes the first of its kind econometric study of these effects.


Bringing Football Back To Los Angeles, Gabriel Leiner 2015 University of Southern California

Bringing Football Back To Los Angeles, Gabriel Leiner

Gabriel Leiner

Identifying a suitable parcel for a large scale professional football stadium in the greater Los Angeles, CA area, which does not conflict with current uses, environmental protection codes, or airspace rights, and also has adequate transportation access and nearby populated neighborhoods.


Marital Leisure Satisfaction: Investigating Comparative Skill Levels Within Marital Leisure Activities, Benjamin Dayley 2015 Brigham Young University - Provo

Marital Leisure Satisfaction: Investigating Comparative Skill Levels Within Marital Leisure Activities, Benjamin Dayley

Theses and Dissertations

The purpose of this study was to investigate if and how comparative skill levels within marital leisure activities relate to marital satisfaction, and if gender or activity type affects that relationship, and if Flow theory could help explain a potential correlation of these leisure activity contexts. Specifically, this study examined three different comparative skill differences and similarities of couples engaging in leisure activities in three different types of leisure activities as factors in marital leisure satisfaction and ultimately Satisfaction With Married Life (SWML). Their gender and the skill-gender interactions were also included in the analysis. This study followed up on ...


Leadership In Collegiate Soccer, Jack McCann, Thomas Kohntopp, Power Home Remodeling Group 2015 Tusculum College

Leadership In Collegiate Soccer, Jack Mccann, Thomas Kohntopp, Power Home Remodeling Group

School of Management Publications

One of the most significant athletic and social changes in the United States over the past two decades has been the growing popularity of soccer. Since the mid-1990s, soccer popularity has exploded, fueled by the emergence and growth of Major League Soccer (MLS) (Saporito, 2010). Though soccer is the world’s most popular sport in terms of attendance, U.S. soccer matches have modest attendance; however, this may be changing. Soccer popularity has increased through participation and media coverage while becoming integrated into the U.S. culture (Saporito, 2010). This research examined an extremely important aspect of the sport . . . the ...


Προσομοιωτικά Παίγνια Αθλητικού Μάνατζμεντ, Yanni D. Afthinos, Zach Kiaffas 2015 University of Athens

Προσομοιωτικά Παίγνια Αθλητικού Μάνατζμεντ, Yanni D. Afthinos, Zach Kiaffas

Yanni D Afthinos

Στην εκπαίδευση του 19ουαιώνα επικρατεί η «μάθηση γνωρίζοντας», που πραγματοποιείται με διαλέξεις, βιβλία, φίλμς (βίντεο-εικόνες). Στον 21ο αιώνα η εκπαίδευση και η διδασκαλία απαιτεί ευθυκρισία και απόκτηση δεξιοτήτων άρα «μάθηση κάνοντας» (Sandler στον Aldrich 2009, p.xxi) η οποία πρέπει να περιλαμβάνει νέα, εξελιγμένα, πιο αποτελεσματικά μέσα μεταφοράς της πληροφορίας, με στοιχεία που προσομοιάζουν την εργασιακή πραγματικότητα. Πλέον μεγάλοι σημαντικοί οργανισμοί όπως οι ένοπλες δυνάμεις, τα σώματα ασφαλείας, η αεροναυπηγική κ.ά., σε δυτικές χώρες περιλαμβάνουν τα παίγνια και τις προσομοιώσεις ως απαραίτητο μέσο στην εκπαίδευση των στελεχών τους, ιδιαίτερα σε καταστάσεις με επικινδυνότητα (Κιάφφας & Αυθίνος, 2013), αλλά και πολλά ...


Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier 2015 St. John Fisher College

Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier

The Review: A Journal of Undergraduate Student Research

With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry.


Sustainable Promotion In Hospitality, Anette Isabella Nilsen 2015 Pace University

Sustainable Promotion In Hospitality, Anette Isabella Nilsen

Honors College Theses

With the ever-increasing need to reduce our carbon foot print, the necessity to innovate for a more sustainable future has become the responsibility of both individuals and corporations. Sustainable development, which is development that “meets our needs today, without compromising the ability meet the needs of future generations” was first brought to light at the Earth Summit in 1987 (Bärlund, n.d.). With the growing numbers of travelers world wide, the hospitality industry was aware that environmental changes and pollution could potentially paralyze their industry and they became among the first to adopt more sustainable practices in their hotels and ...


The Supply And Demand Of Wine-On-Tap In The United States: An Examination Of Perceptions And Experiences, Michaela Andrea Nuebling 2015 Purdue University

The Supply And Demand Of Wine-On-Tap In The United States: An Examination Of Perceptions And Experiences, Michaela Andrea Nuebling

Open Access Dissertations

The purpose of the present study was to investigate the perceptions and early experiences associated with a recent trend in the United States' foodservice and wine industry: wine-on-tap. Three study populations were investigated: wine consumers, restaurant and winery professionals. Contrary to expectations driven by literature and the diffusion of other wine product innovations, American wine consumers showed interest in trying wine-on-tap, stating that the main reason for non-adoption was limited availability. Early adopters, across the three study populations, reported positive experiences and acknowledged several benefits of wine-on-tap such as improved freshness, better value, improved eco-friendliness, and premium wine quality. However ...


What Chinese Cruisers Want: An Analysis Of Product Preferences, Yaming Yang 2015 Purdue University

What Chinese Cruisers Want: An Analysis Of Product Preferences, Yaming Yang

Open Access Theses

Cruise travel has become increasingly popular, and the number of cruisers is growing rapidly. China plays a dominant role in worldwide tourism owing to its large population and fast economic development. It is a potential major market for the cruise industry. The number of inbound and outbound Chinese travelers continues to increase, generating growing interest in cruise travel. Investigating what Chinese cruisers want from cruise travel has great significance; however, little research has been conducted concerning Chinese travelers' preferences in the cruise product domain. The purpose of the present study is to address this gap by investigating Chinese travelers' cruise ...


Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline 2015 California Polytechnic State University, San Luis Obispo

Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline

Recreation, Parks, and Tourism Administration

In recent years the United States has seen a growing trend in rural travel, which has increased the awareness of rural destinations. However, in order to compete with larger destinations, rural destinations must market themselves through various online outlets. The purpose of this study was to examine the web based marketing practices of five selected rural tourism destinations in the Western United States. The destinations studied were: Tonopah, Nevada; Ajo, Arizona; Creede, Colorado; Taos, New Mexico; and Marfa, Texas. These destinations were analyzed through an examination of destination websites and social media accounts. The results showed that in order to ...


Nirsa Members' Perceptions Of Organizational Effectiveness, Corinne M. Daprano, Donna Pastore, Carla Costa 2015 University of Dayton

Nirsa Members' Perceptions Of Organizational Effectiveness, Corinne M. Daprano, Donna Pastore, Carla Costa

Corinne M. Daprano

This study assessed National Intramural-Recreational Sports Association (NIRSA) members’ perceptions of effectiveness in a sport association. Specifically, this study investigated the extent to which professional members of NIRSA perceive it to be effective in achieving its stated and operative goals. A stratified systematic sample of professional NIRSA members (N = 600) was selected to complete the survey.


An Analysis Of The Factors And Marketing Techniques Affecting Attendance At Ncaa Division I Women’S Basketball Games, David Martinson, Ray Schneider, Brian McCullough 2015 Bowling Green State University

An Analysis Of The Factors And Marketing Techniques Affecting Attendance At Ncaa Division I Women’S Basketball Games, David Martinson, Ray Schneider, Brian Mccullough

The Journal of SPORT

The gap in revenue production at most schools between the two “big-time college sports” and women’s basketball is vast. One of the biggest contributors to revenue for most sports is attendance, and while there has been some general research on attendance in college sports, there is little prior work examining women’s basketball specifically. The purpose of this study was to fill the dearth of research and to gather information on the factors that influence attendance at women’s intercollegiate basketball games. Division I marketing directors at 329 schools that sponsored Division I women’s basketball were included in ...


Introduction To The Special Issue: Web-Based Distance Learning (Wbdl) In Leisure Studies And Recreation Eduation, Michael A. Mulvaney, John H. Pommier 2015 Eastern Illinois University

Introduction To The Special Issue: Web-Based Distance Learning (Wbdl) In Leisure Studies And Recreation Eduation, Michael A. Mulvaney, John H. Pommier

Michael A. Mulvaney

No abstract provided.


Digital Commons powered by bepress