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Gilliam Candy Company - Paducah, Kentucky (Sc 3387), Manuscripts & Folklife Archives 2019 Western Kentucky University

Gilliam Candy Company - Paducah, Kentucky (Sc 3387), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 3387. Letters of Cleve Gilliam of the Gilliam Candy Company, “Manufacturers of ‘Blue Grass’ Brand Candies,” Paducah, Kentucky, to Edwin Larrance, Indianapolis, Indiana, whose health problems are inhibiting his work as the company’s Indiana sales representative. Gilliam complains of the decline in business and of the further difficulty of maintaining profits while supplying free sample boxes of candy. The final letter praises Larrance but terminates the company’s arrangement with him.


Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia 2019 Emerson College

Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia

The Qualitative Report

Action research has a very limited track record in marketing. We take an applied and practical approach and begin with a review of action research as a method, then turn to a more focused review of action research in marketing contexts, discussing the plausible constraints and advantages. Based on these reviews, we offer a conceptual framework and several application areas for marketing action research. We summarize case study examples from three market locations that have used action research as a method of inquiry to illustrate and encourage researchers and practitioners to further integrate action research in their research endeavors. We ...


Comparison Of Organic Food Packaging In Denmark, Finland, Germany, Great Britain And Italy, Sara Paunonen, Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi 2019 VTT Technical Research Institute of Finland Ltd

Comparison Of Organic Food Packaging In Denmark, Finland, Germany, Great Britain And Italy, Sara Paunonen, Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi

Journal of Applied Packaging Research

The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product ...


Identifying City Attributes For Place Branding That Create Strong Self-Brand Connections, Matthew Vollrath 2019 George Fox University

Identifying City Attributes For Place Branding That Create Strong Self-Brand Connections, Matthew Vollrath

Doctor of Business Administration (DBA)

Self-brand connection is a stream of brand research that focuses on how individuals form relationships with brands. Self-brand connections are of interest to marketers because individuals who form a self-brand connection with a brand are more likely to be loyal to, advocate for, and engage with that brand (Escalas & Bettman, 2003). The purpose of this study was to determine if specific city attributes could be identified as antecedents of self-brand connection for a city brand. Data were collected through a survey of a neighborhood in Columbus, Ohio, and analyzed using multiple regression. Results showed that Columbus’ outdoor opportunities, business environment ...


Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen 2019 Longwood University

Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen

Spring Showcase for Research and Creative Inquiry

An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.


2019 April, Morehead State University. Office of Communications & Marketing. 2019 Morehead State University

2019 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for April of 2019.


Claire Dalton's Portfolio, Claire Dalton 2019 Duquesne University

Claire Dalton's Portfolio, Claire Dalton

Honors College Portfolios

This portfolio is a compilation of works completed throughout my time at Duquesne University. Consisting of five sports marketing plans, a press release, a media guide and various honors college pieces, my portfolio is a balance of my sports marketing major and my public relations minor as well as my extra work done in the honors college. Each item showcases my growth and development in learning about the world of sports business and the world of public relations.

In sports, I have gathered knowledge on how to effectively promote an array of elements I could be working with. I have ...


Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak 2019 Kutztown University

Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak

Art Administration Masters Theses

The complexity of culture goes beyond artistic expression, nationality, race, and religion. Culture shapes our communications, interactions, and our perceptions of the world around us (Hall, 1989). Studies show that self-awareness of our own culture through exposure to the unfamiliar leads to intercultural competences (Herlo, 2015; Crossman, 2011; Hermond 2018; Hall 1989). As technology, travel, and community diversity continues to shrink our world and diversify our workplaces, these intercultural competences support modern processes of marketing, community engagement, and organizational leadership. This thesis is a case study of the community culture, organizational culture, and structure of arts institutions in Chiusdino, Italy ...


Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton 2019 Liberty University

Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton

Doctoral Dissertations and Projects

Despite the growth of online higher education, online student retention remains a problem for many colleges and universities. The seminal higher education retention models developed for residential students also explain the contribution to retention resulting from connecting online students with other students, faculty, staff, and connecting with the daily life of the university in order to create a sense of belonging and community. The difficulty for the university is that online students may live at such distances from the school that participation in on-campus activities or even a singular campus visit is impractical. Further, online students are often non-traditional students ...


Exoskeleton, Vinu Casper, Liliana Fitzpatrick 2019 Portland State University

Exoskeleton, Vinu Casper, Liliana Fitzpatrick

Engineering and Technology Management Student Projects

This is a research about the marketing plan for exoskeleton wearable devices. The objective is to provide a meaningful Customer Value Proposition to the prospective customers.The Samsung company SWOT analysis is the basis for a marketing strategy. The exoskeleton features and market definition is included in the analysis. A competitor analysis of homogeneus exoskeletons providers is included to review the current market. An exhaustive customer analysis was performed to identify the customer needs as the input for the marketing plan development. The potential market was identified to learn about the exoskeleton market share opportunity. The exoskeleton global market is ...


Customers’ Goal-Related Behavior In Loyalty Programs, Junzhou Zhang 2019 Old Dominion University

Customers’ Goal-Related Behavior In Loyalty Programs, Junzhou Zhang

Theses and Dissertations in Business Administration

Goal plays a vital role in the purposive behavior of consumers, and goal pursuit represents an important psychological mechanism under loyalty programs. The purpose of my dissertation is to understand loyalty program members’ goal pursuit behavior and uncover the underlying psychological mechanisms.

The first essay examined how success or failure to achieve a tier goal affects consumers’ subsequent goal pursuit behavior. Specifically, utilizing two lab experiments and 5,719 customers’ flight activities data from a major airline’s multi-tiered frequent flyer program, this essay studied the effect of goal completion magnitude on individuals’ effort toward achieving subsequent goals, and how ...


Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content, Kemal Cem Soylemez 2019 Old Dominion University

Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content, Kemal Cem Soylemez

Theses and Dissertations in Business Administration

Defined as groups of people who communicate with each other about brand and product via internet without restricted by geographical and ethnic origin constraints to accomplish collective goals, express mutual sentiments & commitments and entertainment, online brand communities are valuable source for marketing practitioners. Although content generation is heavily used in the literature, earlier studies assumes that user-generated content is monolith, and all aimed to brand. However, our experiences tell us that reality is far different from that. This study categorizes user generated content based on target audience, namely brand-oriented content and community-oriented content. Although both types of content are necessary ...


Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël LE MENS, Jerker DENRELL, Balázs KOVACS, Hulya KARAMAN 2019 Universitat Pompeu Fabra

Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël Le Mens, Jerker Denrell, Balázs Kovacs, Hulya Karaman

Research Collection Lee Kong Chian School Of Business

If people avoid alternatives they dislike, a negative evaluative bias emerges because errorsof under-evaluation are unlikely to be corrected. Prior work that analyzed this mechanismhas shown that when the social environment exposes people to avoided alternatives (i.e. itmakes them resample them), then evaluations can become systematically more positive. Inthis paper, we clarify the conditions under which this happens. By analyzing a simplelearning model, we show that whether additional exposures induced by the socialenvironment lead to more positive or more negative evaluations depends on how priorevaluations and the social environment interact in driving resampling. We apply theseinsights to the study ...


Session Iii English, Religious Studies & Marketing Presentation 4: Unique You In A Fractured World, Barbara Lawrence 2019 Gardner-Webb University

Session Iii English, Religious Studies & Marketing Presentation 4: Unique You In A Fractured World, Barbara Lawrence

Life of the Scholar Multidisciplinary Conference

Taking the time to know ourselves at a deeper level, improves confidence, health, interactions with others, supports ethical and entrepreneurial decisions, and provides the capacity to learn new skills, connect with others at a deeper level, thereby supporting co-creation for the future.

More young adults have recently mentioned to me that they do not feel they fit in. Everyone feels that way at certain times. There are businesses, corporate identities, and other groups that may set a framework that encourages you to “fit it.”

As a unique spirit, you are not supposed to “fit it,” to conform, to give up ...


The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen 2019 International University - Vietnam National University Ho Chi Minh City

The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen

Journal of Global Business Insights

The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring ...


Situs Agen Sakong Deposit Murah Dan Mudah Jackpot - Aslikartu, Agen Sakong Deposit Murah Dan Mudah Jackpot - AsliKartu 2019 University of California, San Francisco

Situs Agen Sakong Deposit Murah Dan Mudah Jackpot - Aslikartu, Agen Sakong Deposit Murah Dan Mudah Jackpot - Aslikartu

Situs Agen Sakong Deposit Murah Dan Mudah Jackpot AsliKartu

Situs Agen Sakong Deposit Murah Dan Mudah Jackpot - AsliKartu merupakan bandar judi sakong yang sangat mudah JP didalam permainannya. Bahkan hampir setiap harinya seluruh pemain yang bergabung dengan aslikartu bisa dengan sangat gampang tembus jackpot hingga berkali-kali dalam sehari.

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Keunggulan Situs Agen Sakong Deposit Murah Dan Mudah ...


A Comparative Study On The Amount Of Tips Left By The Generations Based On The Personalized Bill Types, A. Celil Cakici, Alaiddin Kosar 2019 Mersin University

A Comparative Study On The Amount Of Tips Left By The Generations Based On The Personalized Bill Types, A. Celil Cakici, Alaiddin Kosar

Journal of Global Business Insights

Tip is the monetary amount that consumers voluntarily leave for the quality of the service they get. Whether a tip is left or not, and the amount of the tip left may result from different demographic and characteristic features of consumers. This study was conducted to determine the amount of tip left by the generations based on the personalized bills. Based on three different personalized bill types for a dinner for two people at a mid-quality restaurant, it was attempted to determine whether the costumers left tips or not, and if they did, how much was the amount. The data ...


Grosir Kaos Terbaru Dan Terpopuler Di Indonesia – Wa 0881 9500 409.Docx, Konveksi Kaos Surabaya Kota 2019 University of California, San Francisco

Grosir Kaos Terbaru Dan Terpopuler Di Indonesia – Wa 0881 9500 409.Docx, Konveksi Kaos Surabaya Kota

Konveksi Kaos Surabaya Kota

Konveksi Kaos Surabaya Kota Melayani Produksi Grosir Kaos Murah, Konveksi Kaos Surabaya, Grosir Kaos Surabaya, Bikin Kaos Desain Sendiri, Harga Kaos Raglan.

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Tips Menang Judi Casino Online Dengan Sedikit Modal, QQONLINE TERPERCAYA 2019 Bryant University

Tips Menang Judi Casino Online Dengan Sedikit Modal, Qqonline Terpercaya

Judi seo

Bila anda penggemar judi casino online yang takut dengan kekalahan! maka dengan mambaca artikel tips menang judi casino online dengan sedikit modal memungkinkan bisa membantu anda mendapat keuntungan besar dengan modal kecil.


Searching: On The Cultural And Sociopolitical Implication Of Social Media, Siamak Javadi 2019 University of Texas Rio Grande Valley

Searching: On The Cultural And Sociopolitical Implication Of Social Media, Siamak Javadi

Markets, Globalization & Development Review

This is a review of the film Searching (2018), a multilayered thriller co-written and directed by Aneesh Chaganty. This film is a cinematic reflection of the profound impact of social media networks on our lives. The movies continuously navigates between the pros and cons of social media platforms. In this review, I focus on cultural and sociopolitical implications of social media platforms in relation to the film.


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