Gilliam Candy Company - Paducah, Kentucky (Sc 3387), 2019 Western Kentucky University
Gilliam Candy Company - Paducah, Kentucky (Sc 3387), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscripts Small Collection 3387. Letters of Cleve Gilliam of the Gilliam Candy Company, “Manufacturers of ‘Blue Grass’ Brand Candies,” Paducah, Kentucky, to Edwin Larrance, Indianapolis, Indiana, whose health problems are inhibiting his work as the company’s Indiana sales representative. Gilliam complains of the decline in business and of the further difficulty of maintaining profits while supplying free sample boxes of candy. The final letter praises Larrance but terminates the company’s arrangement with him.
Action Research: A Review And Proposal For Application In Marketing Inquiry, 2019 Emerson College
Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia
The Qualitative Report
Action research has a very limited track record in marketing. We take an applied and practical approach and begin with a review of action research as a method, then turn to a more focused review of action research in marketing contexts, discussing the plausible constraints and advantages. Based on these reviews, we offer a conceptual framework and several application areas for marketing action research. We summarize case study examples from three market locations that have used action research as a method of inquiry to illustrate and encourage researchers and practitioners to further integrate action research in their research endeavors. We ...
Comparison Of Organic Food Packaging In Denmark, Finland, Germany, Great Britain And Italy, 2019 VTT Technical Research Institute of Finland Ltd
Comparison Of Organic Food Packaging In Denmark, Finland, Germany, Great Britain And Italy, Sara Paunonen, Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi
Journal of Applied Packaging Research
The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product ...
Identifying City Attributes For Place Branding That Create Strong Self-Brand Connections, 2019 George Fox University
Identifying City Attributes For Place Branding That Create Strong Self-Brand Connections, Matthew Vollrath
Doctor of Business Administration (DBA)
Self-brand connection is a stream of brand research that focuses on how individuals form relationships with brands. Self-brand connections are of interest to marketers because individuals who form a self-brand connection with a brand are more likely to be loyal to, advocate for, and engage with that brand (Escalas & Bettman, 2003). The purpose of this study was to determine if specific city attributes could be identified as antecedents of self-brand connection for a city brand. Data were collected through a survey of a neighborhood in Columbus, Ohio, and analyzed using multiple regression. Results showed that Columbus’ outdoor opportunities, business environment ...
Comparative Analysis Of Honda And Ford's Social Media, 2019 Longwood University
Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen
Spring Showcase for Research and Creative Inquiry
An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.
2019 April, 2019 Morehead State University
2019 April, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archives, 1961 to the Present
Press releases for April of 2019.
Claire Dalton's Portfolio, 2019 Duquesne University
Claire Dalton's Portfolio, Claire Dalton
Honors College Portfolios
This portfolio is a compilation of works completed throughout my time at Duquesne University. Consisting of five sports marketing plans, a press release, a media guide and various honors college pieces, my portfolio is a balance of my sports marketing major and my public relations minor as well as my extra work done in the honors college. Each item showcases my growth and development in learning about the world of sports business and the world of public relations.
In sports, I have gathered knowledge on how to effectively promote an array of elements I could be working with. I have ...
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, 2019 Kutztown University
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak
Art Administration Masters Theses
The complexity of culture goes beyond artistic expression, nationality, race, and religion. Culture shapes our communications, interactions, and our perceptions of the world around us (Hall, 1989). Studies show that self-awareness of our own culture through exposure to the unfamiliar leads to intercultural competences (Herlo, 2015; Crossman, 2011; Hermond 2018; Hall 1989). As technology, travel, and community diversity continues to shrink our world and diversify our workplaces, these intercultural competences support modern processes of marketing, community engagement, and organizational leadership. This thesis is a case study of the community culture, organizational culture, and structure of arts institutions in Chiusdino, Italy ...
Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton
Doctoral Dissertations and Projects
Despite the growth of online higher education, online student retention remains a problem for many colleges and universities. The seminal higher education retention models developed for residential students also explain the contribution to retention resulting from connecting online students with other students, faculty, staff, and connecting with the daily life of the university in order to create a sense of belonging and community. The difficulty for the university is that online students may live at such distances from the school that participation in on-campus activities or even a singular campus visit is impractical. Further, online students are often non-traditional students ...
Exoskeleton, 2019 Portland State University
Exoskeleton, Vinu Casper, Liliana Fitzpatrick
Engineering and Technology Management Student Projects
This is a research about the marketing plan for exoskeleton wearable devices. The objective is to provide a meaningful Customer Value Proposition to the prospective customers.The Samsung company SWOT analysis is the basis for a marketing strategy. The exoskeleton features and market definition is included in the analysis. A competitor analysis of homogeneus exoskeletons providers is included to review the current market. An exhaustive customer analysis was performed to identify the customer needs as the input for the marketing plan development. The potential market was identified to learn about the exoskeleton market share opportunity. The exoskeleton global market is ...
Customers’ Goal-Related Behavior In Loyalty Programs, 2019 Old Dominion University
Customers’ Goal-Related Behavior In Loyalty Programs, Junzhou Zhang
Theses and Dissertations in Business Administration
Goal plays a vital role in the purposive behavior of consumers, and goal pursuit represents an important psychological mechanism under loyalty programs. The purpose of my dissertation is to understand loyalty program members’ goal pursuit behavior and uncover the underlying psychological mechanisms.
The first essay examined how success or failure to achieve a tier goal affects consumers’ subsequent goal pursuit behavior. Specifically, utilizing two lab experiments and 5,719 customers’ flight activities data from a major airline’s multi-tiered frequent flyer program, this essay studied the effect of goal completion magnitude on individuals’ effort toward achieving subsequent goals, and how ...
Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content, 2019 Old Dominion University
Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content, Kemal Cem Soylemez
Theses and Dissertations in Business Administration
Defined as groups of people who communicate with each other about brand and product via internet without restricted by geographical and ethnic origin constraints to accomplish collective goals, express mutual sentiments & commitments and entertainment, online brand communities are valuable source for marketing practitioners. Although content generation is heavily used in the literature, earlier studies assumes that user-generated content is monolith, and all aimed to brand. However, our experiences tell us that reality is far different from that. This study categorizes user generated content based on target audience, namely brand-oriented content and community-oriented content. Although both types of content are necessary ...
Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, 2019 Universitat Pompeu Fabra
Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël Le Mens, Jerker Denrell, Balázs Kovacs, Hulya Karaman
Research Collection Lee Kong Chian School Of Business
If people avoid alternatives they dislike, a negative evaluative bias emerges because errorsof under-evaluation are unlikely to be corrected. Prior work that analyzed this mechanismhas shown that when the social environment exposes people to avoided alternatives (i.e. itmakes them resample them), then evaluations can become systematically more positive. Inthis paper, we clarify the conditions under which this happens. By analyzing a simplelearning model, we show that whether additional exposures induced by the socialenvironment lead to more positive or more negative evaluations depends on how priorevaluations and the social environment interact in driving resampling. We apply theseinsights to the study ...
Session Iii English, Religious Studies & Marketing Presentation 4: Unique You In A Fractured World, 2019 Gardner-Webb University
Session Iii English, Religious Studies & Marketing Presentation 4: Unique You In A Fractured World, Barbara Lawrence
Life of the Scholar Multidisciplinary Conference
Taking the time to know ourselves at a deeper level, improves confidence, health, interactions with others, supports ethical and entrepreneurial decisions, and provides the capacity to learn new skills, connect with others at a deeper level, thereby supporting co-creation for the future.
More young adults have recently mentioned to me that they do not feel they fit in. Everyone feels that way at certain times. There are businesses, corporate identities, and other groups that may set a framework that encourages you to “fit it.”
As a unique spirit, you are not supposed to “fit it,” to conform, to give up ...
The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, 2019 International University - Vietnam National University Ho Chi Minh City
The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen
Journal of Global Business Insights
The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring ...
Situs Agen Sakong Deposit Murah Dan Mudah Jackpot - Aslikartu, 2019 University of California, San Francisco
Situs Agen Sakong Deposit Murah Dan Mudah Jackpot - Aslikartu, Agen Sakong Deposit Murah Dan Mudah Jackpot - Aslikartu
Situs Agen Sakong Deposit Murah Dan Mudah Jackpot AsliKartu
A Comparative Study On The Amount Of Tips Left By The Generations Based On The Personalized Bill Types, A. Celil Cakici, Alaiddin Kosar
Journal of Global Business Insights
Tip is the monetary amount that consumers voluntarily leave for the quality of the service they get. Whether a tip is left or not, and the amount of the tip left may result from different demographic and characteristic features of consumers. This study was conducted to determine the amount of tip left by the generations based on the personalized bills. Based on three different personalized bill types for a dinner for two people at a mid-quality restaurant, it was attempted to determine whether the costumers left tips or not, and if they did, how much was the amount. The data ...
Grosir Kaos Terbaru Dan Terpopuler Di Indonesia – Wa 0881 9500 409.Docx, 2019 University of California, San Francisco
Grosir Kaos Terbaru Dan Terpopuler Di Indonesia – Wa 0881 9500 409.Docx, Konveksi Kaos Surabaya Kota
Konveksi Kaos Surabaya Kota
Tips Menang Judi Casino Online Dengan Sedikit Modal, 2019 Bryant University
Tips Menang Judi Casino Online Dengan Sedikit Modal, Qqonline Terpercaya
Searching: On The Cultural And Sociopolitical Implication Of Social Media, 2019 University of Texas Rio Grande Valley
Searching: On The Cultural And Sociopolitical Implication Of Social Media, Siamak Javadi
Markets, Globalization & Development Review
This is a review of the film Searching (2018), a multilayered thriller co-written and directed by Aneesh Chaganty. This film is a cinematic reflection of the profound impact of social media networks on our lives. The movies continuously navigates between the pros and cons of social media platforms. In this review, I focus on cultural and sociopolitical implications of social media platforms in relation to the film.