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Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams 2019 University of Arkansas, Fayetteville

Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams

Apparel Merchandising and Product Development Undergraduate Honors Theses

The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the attitudinal ...


2019 May, Morehead State University. Office of Communications and Marketing 2019 Morehead State University

2019 May, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archives, 1961 to the Present

Press releases for May of 2019.


The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh 2019 University of Tennessee, Knoxville

The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh

Chancellor’s Honors Program Projects

No abstract provided.


A Proposal And Potential Use-Case For The Transition From Gig City To Smart City, Andrew Cox 2019 University of Tennessee at Chattanooga

A Proposal And Potential Use-Case For The Transition From Gig City To Smart City, Andrew Cox

Honors Theses

Over the past decade, smart city concepts have been gaining attention from scholars, practitioners, and policy-makers in both developed and developing nations. A recent proliferation of publications has involved a multitude of disciplines, but have focused almost entirely on the potential for smart cities to change the way cities are managed, operated, and planned. However, there has been little published on the tangible benefits of a specific smart city initiative, nor many use-case studies following smart city initiatives. This paper aims to propose a transition from Gig City to smart city via technological advancement in the form of ICT to ...


"Can I Work With Your Group?" Assessing Preferences Among The Washington University In St. Louis Undergraduate Community Towards International Students In Classroom Group Formation, Marisa Ippolito, Aneesha Bandarpalle, Hank Michalski 2019 Washington University in St. Louis

"Can I Work With Your Group?" Assessing Preferences Among The Washington University In St. Louis Undergraduate Community Towards International Students In Classroom Group Formation, Marisa Ippolito, Aneesha Bandarpalle, Hank Michalski

Senior Honors Papers / Undergraduate Theses

Group formation is an integral component of the contemporary higher education experience. This begs the question of how students form groups: which aspects are most important, and what determines people’s preferences for group members. Specific incidents have indicated that some students, particularly international students, are not sure if they will be welcome when asking to join a class group. In this study, undergraduate business students were surveyed to understand their preferences when selecting group members, using conjoint analysis to analyze the results. Overall, (i) results show that the most important factor for people’s preferences is if a potential ...


Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers 2019 University of Tennessee, Knoxville

Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers

Chancellor’s Honors Program Projects

No abstract provided.


Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+, Jordan Sturgill 2019 East Tennessee State University

Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+, Jordan Sturgill

Undergraduate Honors Theses

The Walt Disney Company has been incomparably successful in a wide array of product and experience markets. In the fall of 2019, Disney will launch a new branded streaming service, Disney+. This research will examine and analyze, by means of SWOT and PEST analyses, the marketing strategy and managerial implications for Disney+ as well as the internal and external conditions facing the company that may affect, either directly or indirectly, the platform’s success.


Thinging : Powerful Objects., Tammy M. Burke 2019 University of Louisville

Thinging : Powerful Objects., Tammy M. Burke

Electronic Theses and Dissertations

The works in "Thinging” are inspired by desire, the genuine and the false, systems of real and perceived values, the quest for immortality, the allure of things, our use of them to make ourselves, and imagining pasts and futures via objects. The following concepts are threaded through the work: cathexis, ritual as a value builder, collections, hoarding, display, object history, exchange, use, and sign values, and vibrant materiality. At the heart of my investigation is the quest to examine the origins of object power, and by what measures it can be evaluated: value from belief, market value, and something perhaps ...


The Power Of Sensory Marketing In Controlled Consumer Sales, Ariel Hamilton 2019 Salem State University

The Power Of Sensory Marketing In Controlled Consumer Sales, Ariel Hamilton

Honors Theses

Have you ever wondered why you are drawn to certain products over others? The use of our senses is something which cannot be controlled and is often taken for granted, yet sensory stimulation is what shapes both how we perceive the world around us and how we react to it.

This thesis studies how visual, auditory, olfactory, and tactile appeal can be used in a point-of-purchase retail display to positively influence consumer perception of a product or company and push the consumer to make a purchase. By setting up two mock retail displays with contrasting sensory stimuli, the thesis determines ...


Fashion Merchandising: An Augmented Reality, Naeha A. Sayed 2019 The Graduate Center, City University of New York

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

All Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the ...


Consumers’ Reactions To Multiple Instances Of Negative Publicity: The Role Of Publicity Domain Similarity, Berna Basar 2019 The Graduate Center, City University of New York

Consumers’ Reactions To Multiple Instances Of Negative Publicity: The Role Of Publicity Domain Similarity, Berna Basar

All Dissertations, Theses, and Capstone Projects

Although it is very typical for consumers to be exposed to multiple instances of negative publicity about a brand, existing research has focused on consumers’ reactions to one-time negative publicity instances. Given the important role of self-brand connection in consumers’ reactions to negative brand-related information, the current study investigates how consumers with different self-brand connection levels react to multiple instances of negative publicity in a single domain versus across different domains. Specifically, I suggest that consumers with high self-brand connection might be defense motivated, which in return, might result in justification of one-time instances unless consistency in behavior is signaled ...


The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp 2019 Liberty University

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most ...


The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh 2019 University of Tennessee, Knoxville

The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this research was to understand the next generation’s, aka Gen Z’s, engagement with Great Smoky Mountains National Park (GSMNP) by studying the motivations and perceptions surrounding engagement with GSMNP amongst undergraduate students enrolled for the 2018-2019 school year at the University of Tennessee, Knoxville (UTK). This research was conducted in the format of a hybrid case study with a combined marketing strategy plan that aims to answer the following questions:

  • What are the motivations and perceptions surrounding engagement with Great Smoky Mountains National Park amongst undergraduate students enrolled for the 2018-2019 school year at the ...


Passport To Student Engagement, Eric A. Kowalik, Elisa Coghlan, Kate Otto, Taylor Ralph 2019 Marquette University

Passport To Student Engagement, Eric A. Kowalik, Elisa Coghlan, Kate Otto, Taylor Ralph

Eric A. Kowalik

At the beginning of the Fall 2018 semester, the Raynor Memorial Libraries started a contest called the “passport program.” Each week students could stamp a virtual "passport," learn a fun fact about the library and offer their answer to a weekly question. The student responses and a leaderboard were updated weekly on a LibGuide. Near the end of the semester, participants were entered into a raffle for a personal study room with snacks during finals week. We will explain how the program was developed and marketed, as well as plans for expansion in coming semesters.


Western Michigan University Stallions Club Hockey Business Plan, Zachary Roberts 2019 Western Michigan University

Western Michigan University Stallions Club Hockey Business Plan, Zachary Roberts

Honors Theses

This project discusses the different areas in which the Western Michigan University Stallions hockey club can improve their organizational structure. Being a part of the club from 2015 – 2019, I saw the tremendous amount of growth that the club had throughout Western Michigan University and the hockey world, but also understood that there was much room for improvement. By addressing these issues and offering solutions of improvement, the club will have a strategic direction to move forward with and implement.

The objectives of this plan are: (1) improving internal operations (2) increase involvement with the Kalamazoo community (3) increase the ...


Performance Of Hispanic-Owned Businesses In Nacogdoches, Texas, Francia Y. Olivares Briseno 2019 Stephen F Austin State University

Performance Of Hispanic-Owned Businesses In Nacogdoches, Texas, Francia Y. Olivares Briseno

Undergraduate Research Conference

Hypothesis

"The Hispanic business owners have an increasing potential to become big businesses in the East Texas town because of the growth of the Hispanic population in town"


Sfa Student Involvement In Religion And Spirituality, Jannah Wright 2019 Stephen F Austin State University

Sfa Student Involvement In Religion And Spirituality, Jannah Wright

Undergraduate Research Conference

Understanding how others interact with religion and spirituality in both broad and narrow terms can aid in successfully reaching a captive audience. Here, information regarding relationships with religion and spirituality will be reported to understand trends in spiritual involvement among SFA students. The latter of these two is a potentially useful resource for campus spiritual organizations looking to understand and expand their current audience and increase service attendance.


Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard 2019 Brigham Young University

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.


An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff 2019 Brigham Young University

An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff

Marriott Student Review

The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.


Yes, We Can Brewing Company, Madison Hailey Murphy 2019 University of Tennessee, Knoxville

Yes, We Can Brewing Company, Madison Hailey Murphy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label ...


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