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Austin Fraser Internship In Reading, England, Megan Ditore 2019 Linfield College

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.


Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon 2019 Linfield College

Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon

Student Engagement Posters

Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.


Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin 2019 California Polytechnic State University, San Luis Obispo

Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin

Recreation, Parks, and Tourism Administration

Performing arts centers (PACs) provide a cultural hub that aids in increasing civic engagement and social capital within a community. Attendance in the performing arts has been on the decline, which threatens the cultural richness of communities across the country. The purpose of this study was to examine the social media marketing practices of select California performing arts centers. The PAC, San Luis Obispo, San Diego Symphony and Segerstrom Center for the Arts were selected to be examined in this study. This was done by strategically analyzing the Facebook, Instagram and Twitter accounts for each of the three PACs utilizing ...


2019 March, Morehead State University. Office of Communications and Marketing 2019 Morehead State University

2019 March, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archives, 1961 to the Present

Press releases for March of 2019.


Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. OSINGA, Menno ZEVENBERGEN, Mark W.G. VAN ZUIJLEN 2019 Singapore Management University

Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W.G. Van Zuijlen

Research Collection Lee Kong Chian School Of Business

Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a ...


Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh 2019 Kennesaw State University

Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh

Atlantic Marketing Association Proceedings

No abstract provided.


Millennial Consumer Behavior And Classical Concert Design, Terry Damron 2019 Austin Peay State University

Millennial Consumer Behavior And Classical Concert Design, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.


A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde 2019 Alcorn State University

A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde

Atlantic Marketing Association Proceedings

No abstract provided.


The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla 2019 Lynchburg College

The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla

Atlantic Marketing Association Proceedings

No abstract provided.


Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia 2019 Kennesaw State University

Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr. 2019 North Carolina A&T State University

An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall 2019 Texas Woman's University

Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall

Atlantic Marketing Association Proceedings

No abstract provided.


International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones 2019 University of Central Oklahoma

International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones

Atlantic Marketing Association Proceedings

No abstract provided.


Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk 2019 Troy University

Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.


“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone 2019 North Carolina A&T State University

“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


What's Brand Love Got To Do With It ... Everything, Brad Taylor 2019 Kennesaw State University

What's Brand Love Got To Do With It ... Everything, Brad Taylor

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton 2019 Kennesaw State University

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.


Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, NeCall Wilson, R. Keith Tudor 2019 Kennesaw State University

Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor

Atlantic Marketing Association Proceedings

No abstract provided.


Content Marketing Today, PJ Forrest 2019 Alcorn State University

Content Marketing Today, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.


An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard de Groof 2019 University of Massachusetts Boston

An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof

Atlantic Marketing Association Proceedings

No abstract provided.


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